Best SaaS Marketing Examples for 2024
If you’re in the SaaS business, you know how incredibly tough the competition is.
There are startups that seemingly never sleep. There are huge, legacy solutions that so many enterprises are locked...
If you’re in the SaaS business, you know how incredibly tough the competition is.
There are startups that seemingly never sleep. There are huge, legacy solutions that so many enterprises are locked...
We've got some great news to share! After rigorous training, tests, and practical exams, we are excited to announce that ClearPivot has earned the HubSpot Onboarding Accreditation.
HubSpot has...
When I first started ClearPivot, I developed websites in WordPress. However, I now believe that WordPress is a severe liability that most companies should avoid.
The approach to Google ad campaigns for senior living communities is different from any other industry. Making the choice to move into senior living can be a nerve-wracking process for your future...
Your website is one of the most important tools you have to communicate what your senior living community is all about. And what better way to showcase that than involving your residents? Letting...
Warmth, hospitality, and friendliness are all crucial for senior living communities. In fact, your success as a business depends on it. These qualities are all easy to communicate with face-to-face...
People often forget just how much the format of Google search engine result pages (SERPs) have changed over time. I noticed it in particular recently, when I was planning out a house move. I Google...
Healthcare technology is advancing at a mind-bending pace. Companies must create unique and reliable products in order to stand out amongst the growing competition. However, while your product is the...
Ethoca estimates that payment failures account for $145.9 billion in sales lost globally every year. So why don’t more businesses focus on it as part of their win-back campaigns?
One of the first things that SaaS company owners will tell you is how their road to success was paved with failed businesses. Early-stage companies face challenges such as limited staffing, funding,...
Emails are one of the oldest tools available in digital marketing. The first email was sent in 1971, and by 1978, the first email campaign was delivered to 400 mailboxes, resulting in $13 million in...
Let's start with a question. How far in advance should you plan out your medical device company's marketing strategy? Take your time. You can expect to scratch your head a little here.
The stakes in the medical device manufacturing industry are high. Given that they deal directly with people's health, companies have to navigate precise regulatory, scientific, and technical...
HubSpot is a user-friendly one-stop business platform that can meet the marketing, sales, service, content, and operational needs of many businesses today. HubSpot can even be customized to meet the...
Although retention is just as important as sales or acquisition, businesses tend to spend more money on the quick return of sales and acquisition, and less on the relationship-building that leads to...
HubSpot is a wonderful CRM and marketing automation tool, but it isn't the only one out there. Pardot from Salesforce is a popular alternative. How do these platforms compare to each other?
If you’re a creator of SaaS, or a maker of any kind, it’s nearly unthinkable to forgo a launch of your product on Product Hunt. With over 4 million monthly visitors and an active community of over...
With any smaller SaaS company or a company just starting their marketing journey, bandwidth and resources are always a hurdle most companies face. Where do you start, and how do you implement a...
Planning ahead and building out comprehensive HubSpot marketing campaigns using your app analytics and feedback tools end up saving you time, money, and frustrations. Not to mention you won’t miss...
Developing a functioning SaaS solution that has actual buyers is no small feat! You’ve ideated, developed, tweaked, de-bugged, and all-around shined up your SaaS product, and it’s ready to market....
The customer lifecycle for most typical companies usually consists of some combination of acquire, engage and expand. But for SaaS businesses, we oftentimes like to further subdivide this process, so...
Software-as-a-Service businesses seem to run on acronyms. Even the name of the industry is nearly always referenced as the acronym SaaS. Important metrics that measure revenue, business success, and...
Sometimes, no matter how knowledgeable and talented your marketing team is, you have to seek outside help to keep up with the demands of generating the right leads for your SaaS solution. To get you...
Generating leads for your SaaS solution doesn’t have to be a mystery, or a struggle. With the right marketing strategy, it becomes automatic. Get qualified leads into your SaaS marketing flywheel...
The decision to boost your sales and marketing efforts by hiring a SaaS marketing agency is a smart way to stay focused on running your business when you start to grow past your internal team’s...
Building a buyer persona is foundational to everything in marketing. Quite simply, the purpose of any marketing content, no matter the form or platform, is to connect with a person. Right? Starting...
One of the most important nuances of SaaS marketing is the idea that you are marketing on multiple layers to multiple people at once. In fact, the best SaaS companies take time to consider layered...
People are searching for answers to their most pressing problems, and your app or software solution may be exactly what they’re looking for. But, how do you ensure your solution gets found by the...
You’ve probably heard it said that a business should allocate roughly 10% of its revenue to marketing. It’s a rule of thumb so often cited, it feels like gospel — but is it? For SaaS companies, this...
There are three major phases to marketing for Software as a Service. The first is to get your lead into your funnel and interested in signing up for a free trial. The second is taking them from the...
Choosing the right marketing channels for your SaaS product is not a spray and pray endeavor. In fact, putting out the same message across a bunch of different channels and hoping something sticks is...
As a SaaS marketer, your integrations to other platforms could be one of your most valuable assets. The world’s most successful SaaS companies use native integrations to boost trust, find audiences,...
SaaS companies, almost more than any other type of company, rely on just the right balance of a few key metrics. If all of these metrics line up right, your company can grow like a rocket ship. If...
The overwhelming number of advertising choices for SaaS companies can leave your head spinning. But if you take a calculated reading of where you’re trying to lead your campaign, you can nail down a...
If you’re an enterprise SaaS company, you’re probably familiar with the term “sales enablement”. The job function has become increasingly crucial for many SaaS companies selling to large customers....
World-famous marketer and entrepreneur, Neil Patel warns that SaaS marketing is a different beast, and suggests that a great product and amazing customer service are the pillars of SaaS success. He’s...
Organizing your SaaS marketing efforts into campaigns allows you to track, report, analyze, and pivot, using specific audience segments and messages. In this article we will go through the best...
If you’re a SaaS company where you let customers “try before they buy,” so to speak, you’re probably doing proof of concepts (POC) regularly. Conducting a stellar proof of concept is key to closing...
Social media is so ingrained in our modern lives that leaving it off the table as a marketing source for your SaaS company would be a huge missed opportunity. Cloud-based apps and social media users...
Every SaaS company not only wants someone to sign up for their app or software but also to have them continuously come back for repeat usage and recurring subscription payments. In order to tell how...
Communicating with your leads and customers by email is important because it guides them through the experience of your brand and helps you gather data that ultimately improves their experience...
At the end of the 1990s, Dave Thomas and about a dozen other software developers met at a ski resort in Utah, and ended up changing software development forever. In their Manifesto for Agile Software...
You’re likely spending a significant part of your budget on marketing your SaaS business. From SEO to ad campaigns (and everything in between), you’ve spent quality time, money, and energy getting...
If your business is utilizing Facebook to run advertisements, there are a lot of factors that come into play. One of the most talked about is the CPM score, which is cost per one thousand...
(Updated December 18, 2020)
We all want to see great results from our social media posts. So it seems logical to think that the more posts you put out into the social media universe, the more...
Most B2B companies prefer SaaS over customized software and the reason is simple - the lower costs and increased functionality of SaaS products! Due to the differences between SaaS and physical or...
Perhaps you've seen that Instagram has polls available for their stories. But what if your company has a bigger following on Snapchat, and you'd like answers to important questions only your...
Open source software has a lot of things going for it. Anybody can access it and customize it for their own use. Everybody can contribute to it, sharing what they created for themselves for the...
You did it! You landed a new job as marketing manager at company XYZ! Now it’s time to get down to work and write some marketing materials for your new company, but you don’t know where to start....
Very few English websites have Arabic translations, less than 5%, yet there are more than 420 million people in the world who are Arabic speakers. This is a huge opportunity for targeting Arabic...
If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for...
Marketing senior living can feel overwhelming for those not prepared for the challenge of juggling numerous campaign roles, such as analytics guru, SEO expert, sales vendor, and marketing calendar...
When you are marketing medical device sales or services to the healthcare market, every dollar has to count for maximum ROI. But where should these advertising and marketing spends be invested in?...
What’s one of the most significant problems when advertising medical devices for the modern healthcare provider or clinic? It’s not the fact...
As a senior living facility, you might think it’s easy to identify and connect with your target audience. After all, it’s right there in your business description. Seniors. The aging and elderly part...
Choosing a marketing agency for your retirement community can feel daunting. It is essential to find a team that inspires trust and confidence in their ability to achieve strong results with strong...
Ah, CRM. It’s one of the most common acronyms used by sales and marketing professionals these days. But are we talking about Customer Relationship Management, or...
Why Facebook? Your company manufactures medical equipment, so at first glance it may seem that Facebook would be a poor fit as a marketing tool. However, nothing...
In this article we take a moment to look at the similarities and differences in Squarespace and HubSpot. On the surface, HubSpot and Squarespace are similar; they are both CMS systems that include...
Recently a client approached us with a unique project. The company has a secondary brand that needed a separate web presence from their main brand. The project was unique because as a secondary brand...
It is 2018 and technology is advancing at a rapid pace. However, even with the rapid growth of technology, there are still a host of people who have not gotten with the program, or in this case, the...
Marketing a nursing home is tough! What was popular (and worked) even a few years ago may now be obsolete or outdated. New, powerful tactics and knowledge are transforming how we grow our businesses...
Demand for assisted living communities has soared in recent years. And so has the competition. In order to stand out and attract new residents, it is imperative that your community have a ...
At ClearPivot one of the questions we receive quite often is what makes one platform better than the other? With options like HubSpot, Marketo, WordPress, Squarespace, Weebly, and Wix to name a few -...
Are you using Instagram to market your retirement/assisted living community to your potential residents and/or their adult children?
If you’re not, and the reason is that you believe your target...
As the number of people who reach age 65 increases, so does the number of retirement communities.
Email is still one of the most effective and highest-return marketing channels that an organization can use. In fact, some studies have shown that email marketing can provide up to a $44.25 return...
In 1943 Abraham Maslow published a paper entitled “A Theory of Human Motivation” in his paper he detailed five inherent needs individuals experienced which impact their motivation. These needs are...
How many prospects does your retirement community have right now? Today. Can you find all their information in one spot? Can you go get the total number now? (It’s okay; we’ll wait.)
Chances are great that you – and everyone who works at your assisted living community, as well as a good number of your residents and/or their adult children – share photos, comments, experiences,...
To successfully market your assisted living community in today’s competitive environment, you have to take full advantage of tools and technology that can help. There are many options available,...
What would make your life easier? Would it help to have one unified marketing platform that enabled you to plan, launch, track, and continuously improve your marketing efforts? HubSpot is an inbound...
Your marketing efforts could work to get as many visitors to your retirement community’s website as possible, but all that work – and expense – could be for naught if the visitors aren’t the right...
If your marketing doesn’t help your retirement community stand out clearly from all the others, you need to make some changes. You can’t look different from other senior living communities if you’re...
Last year we produced an article highlighting our phone homescreens. As digital marketers we are tied to our phones and our home screens reflect it. If you haven't yet, give our article from last...
Are you tired of the majority of your website traffic being attributed to “unknown keywords?” Yeah, so are we! Thankfully our Principal, Chris Strom, has found a nice little workaround to help solve...
Another month has passed and many employees are preparing month-end reports for all sorts of aspects of their business including sales, marketing, production, customer service, finances, and more....
As a HubSpot agency providing web services, we frequently work with clients who are interested in making the transition from Wordpress to HubSpot. In fact, I would say the majority of new HubSpot...
The buyer’s journey. What is it exactly and why is it so important for businesses to map and critically look at these journeys when structuring the framework of their marketing strategy?
Google Docs is a fantastic tool for collaborative business. However, there is one thing about Google Docs that is not so nice, and it’s hidden. It’s actually hidden when it’s in Google Docs itself....
When it comes to marketing an assisted living community today, remember: these aren’t your grandparents’ retirement communities! In fact, the people living in them – and the children who may have to...
SERP is an acronymn floating around inbound marketing circles that may be confusing for some. For others, SERP's exist, but they would like to learn more about the topic and how to maximize their...
Coming up at the top of a Google search made by the owner of a company does not mean that the company’s site has is set up properly to attract customers. Gone are the days when Googling “medical spa”...
Years ago when businesses realized the importance of search engine optimization, they sought to find the best ways to have their site rank number one in the rankings. Over time Google and other...
In an effort to be more immediately relatable, Twitter is trading the star icon on their platform for a heart. Previously the star icon was associated with "favoriting" a tweet. Now Twitter users...
When it comes to software product marketing, not many understand the discipline better than Greg Davoll. A man who wears two hats in his role as the Senior Director of Marketing and a Product GM...
Here at ClearPivot, we recommend our clients run their entire website on a single platform such as HubSpot, as opposed to running dual platforms in parallel. That way, you have everything in one tool...
Not every prospect is ready to buy from you right now. But they could be some day, if you introduce them to your company and products or services, and stay in touch with them in a meaningful way....
Naturally you want people who visit your website to buy from your company. But the truth is, most of your visitors aren’t ready to buy. And if you focus all your marketing on the small portion that...
In the marketing world, we talk about the customer journey — the steps that your prospects go through in their decision-making process for whether to purchase from you or not — quite a bit. After...
Warren Buffett doesn’t profess to be a marketing guru, though he is undeniably well-known and respected as a business magnate. Nonetheless, the philosophy that has stood Buffett in such good stead...
Hi everyone, Chris Strom here. I am excited to officially announce a milestone in the growth of our company: after many years under the name Chris Strom LLC, we are now ClearPivot.
As a Denver Marketing company, one of our specialties is helping businesses develop their online marketing plan. In the beginning stages of developing said plan the key publics (buyer personas) must...