How to Run a Stellar SaaS Proof of Concept (POC)

If you’re a SaaS company where you let customers “try before they buy,” so to speak, you’re probably doing proof of concepts (POC) regularly. Conducting a stellar proof of concept is key to closing that deal you’ve been working on for...

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Best SaaS Marketing Examples for 2020

If you’re in the SaaS business, you know how incredibly tough the competition is.

There are startups who seemingly never sleep. There are huge, legacy solutions that so many enterprises are locked into, we may wonder how to even begin...

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SaaS Advertising That Works: 5 Important Tips

The overwhelming number of advertising choices for SaaS companies can leave your head spinning. But if you take a calculated reading of where you’re trying to lead your campaign, you can nail down a trusted ally and move forward with...

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The Hidden Cost of Open Source Software

Open source software has a lot of things going for it. Anybody can access it and customize it for their own use. Everybody can contribute to it, sharing what they created for themselves for the benefit of others. And of course it’s free.

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How to Set Advertising Budgets for Senior Living

Marketing senior living can feel overwhelming for those not prepared for the challenge of juggling numerous campaign roles, such as analytics guru, SEO expert, sales vendor, and marketing calendar manager. On top of all that, you have...

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Marketing a Medical Device: The Methodology

The best way to market any medical device depends on the specific product and, therefore, who you’re marketing to. Success comes from tailoring content and campaigns to match your targets’ needs and interests, as well as where they are...

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What is a GamePlan and Why is it Important?

The State of Your Marketing and Sales

Have you taken a hard look at how sales communicates with marketing and vice versa? Marketing and sales teams don’t need to be competing with each other; they need to be working together. Analyzing...

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A 7-Part Guide to Marketing a Nursing Home

Marketing a nursing home is tough! What was popular (and worked) even a few years ago may now be obsolete or outdated. New, powerful tactics and knowledge are transforming how we grow our businesses on a seemingly daily basis.

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HubSpot vs. Wix: A Comparison of Two Platforms

At ClearPivot one of the questions we receive quite often is what makes one platform better than the other? With options like HubSpot, Marketo, WordPress, Squarespace, Weebly, and Wix to name a few - how and why should a business choose...

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The Hierarchy of Sales Needs

In 1943 Abraham Maslow published a paper entitled “A Theory of Human Motivation” in his paper he detailed five inherent needs individuals experienced which impact their motivation. These needs are commonly referred to as Maslow’s...

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Lead Generation Methods for Cosmetic Surgeons

What is the most effective way to attract patients to your practice? While aesthetic enhancements such as cosmetic surgery are in high demand, there are many options available. Transitioning a prospect from a complete stranger to a...

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Web Page Load Speed Test: WordPress vs. HubSpot

As a HubSpot agency providing web services, we frequently work with clients who are interested in making the transition from Wordpress to HubSpot. In fact, I would say the majority of new HubSpot customers are previous Wordpress users.

...

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MedSpa PPC Marketing: Solving the Puzzle

Chances are you’ve spent some money in the past on PPC advertising. Regardless of whether you did it yourself or you hired someone else to do it for you, chances also are that you found your results to be sorely….lacking.

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Pinterest Crash Course for Marketers

Humans are attracted to visual images, and Pinterest is a platform that capitalizes upon this human behavior by providing a social network that allows you to collect or share images (pins) you like and save them to your own collections...

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Lead Scoring Lessons Learned Using GPCT

Before marketing automation software exploded onto the marketing world over the past 10 years, scoring your leads (i.e., judging them wisely) was still crucial to successful selling, including selling to the leads that are the best fit....

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Finding Your Story: A Review of Storybase

As many marketers know, the elixir of life, so to speak, for inbound marketing is content generation. The strategy surrounding content mapping, ideation, creation, and implementation is one that becomes so delicate for each individual...

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[VIDEO] Common Inbound Marketing Pitfalls

We've seen a lot of companies make serious mistakes in their inbound marketing campaigns over the years, causing them significant frustration and lack of results. In this video, ClearPivot Project Manager Seth Fendley discusses three of...

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[VIDEO] How to Prospect Your Leads

Every company wants more sales leads. But believe it or not, many salespeople struggle to find a repeatable process to prospect through the leads in their pipeline and nurture their relationship with them until they're ready to buy....

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What Does the Twitter Heart Mean?

In an effort to be more immediately relatable, Twitter is trading the star icon on their platform for a heart. Previously the star icon was associated with "favoriting" a tweet. Now Twitter users will be clicking a heart instead of a...

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ToFu, MoFu and BoFu: What Do These Mean?

Not every prospect is ready to buy from you right now. But they could be some day, if you introduce them to your company and products or services, and stay in touch with them in a meaningful way. That’s where the “Fu’s” come in. ToFu,...

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Marketing Lessons from Warren Buffett

Warren Buffett doesn’t profess to be a marketing guru, though he is undeniably well-known and respected as a business magnate. Nonetheless, the philosophy that has stood Buffett in such good stead over his decades in business, enabling...

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4 Disruptive Things About the New HubSpot CRM

Big news out of Boston today: HubSpot is moving beyond marketing-only tools and has now introduced a new inbound pillar: a state-of-the-art sales CRM. We’ve been beta testing the new CRM for about two weeks now and have come away...

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Introducing ClearPivot

Hi everyone, Chris Strom here. I am excited to officially announce a milestone in the growth of our company: after many years under the name Chris Strom LLC, we are now ClearPivot.

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