As an inbound marketing agency and a HubSpot Partner, we often find ourselves advocating the effectiveness of our methodology to the community and to potential and existing clients. We often find that the best way to share the power of our methodology is through case studies conducted on our existing clients. The following is a case study demonstrating our approach for a facial plastic surgery and laser aesthetics clinic in the Rocky Mountain region.

Can an inbound marketing retainer work for B2B company? All too often, sales and marketing executives in working in non-consumer environments assume that web-based marketing isn’t quite right for their enterprise. But luckily that is the case. In this article, we’ll look at a case study that illustrates the kind of success companies can enjoy with strategically designed and consistently applied inbound practices.

As with any investment, your business expects to see a good ROI within a reasonable amount of time. The definition of “reasonable amount of time” obviously varies from business to business. Would you consider total monthly leads quadrupling in just four months a reasonable amount of time? We sure would! This case study will show how ClearPivot increased web traffic, social media audience, and lead generation for our client - even during a typical slow season in their industry.

When a marketing campaign grows one key metric, such as monthly traffic, or earned audience size, it’s considered a win. But when you can simultaneously increase multiple key metrics - say, monthly traffic, monthly lead generation rate, and total audience size, that’s a grand slam! Our case study today will show how ClearPivot increased all three of these key metrics for our client, Explorer RV Insurance Agency.

We’ve presented several case studies in the past that showcase how an effective and tailored inbound marketing retainer can impact lead generation and sales revenue for a wide variety of industries; from online high schools , to insurance agencies, to plastic surgery practices. The following is a case study from one of our clients that demonstrates the power of this approach, as well as adapting an agile process of consistent strategy evaluation and scope evolution.

If you have read any of our previous case studies you will have noticed the results that an Inbound Marketing Retainer can produce for a company. This case study is another example. For this client we focused on organic search and social media sources. In the end, the payoff was phenomenal.

While it may be apparent to many marketers that they need to obtain outside help for fixed-scope projects, it may not be so obvious that there are benefits of contracting for ongoing marketing production as well. This case study reveals how one company worked with us to deliver lucrative results.

Contextual marketing takes the content of all a company's communications with someone — on their website, on email, on social media, or on direct communication — and adapts it to be relevant to that person's particular needs or situation, rather than just generic one-size-fits-all content. From the first time a person sees a website, they are being addressed in a context that is specific to them. HubSpot offers a certification for Contextual Marketing. But what happens when an organization wants to go a step beyond a certification? This case study addresses how one organization chose to go beyond a certification and ensure that a certified marketing team helped them to place their content into the particular needs and situation of the visitor.

It’s amazing what rethinking your existing assets can do to boost lead generation. We all know that digital marketing is not a set-and-forget exercise, yet sometimes B2B marketers aren’t sure what they should change to improve online results.

Here’s an example that may prove instructive for your own marketing. The company in our example is a manufacturer of electrical components.

While most every marketer can easily see the advantages to obtaining outside help for certain fixed-scope projects, the benefits of contracting for ongoing marketing production may seem more elusive. This case study illustrates how one company took the plunge, with oh-so-gratifying results.