Our latest case study is just another example of how our inbound marketing retainers can produce fantastic results for a business. In just 12 months, we helped a startup medical practice grow their monthly leads by an astounding 342%! Let’s take a look at how we achieved those impressive results.

While most every marketer can easily see the advantages to obtaining outside help for certain fixed-scope projects, the benefits of contracting for ongoing marketing production may seem more elusive. This case study illustrates how one company took the plunge, with oh-so-gratifying results.

For many years the bane of the marketing world has been the ability to completely track the ROI of marketing campaigns. As we began to work with more clients, we saw the value tracking ROI (and ultimately closing the loop) could bring to both our agency and the services we provide as well as our clients. This case study addresses a B2B consulting and auditing client of ours who we have worked with for many years now. In that time we have been able to grow their site traffic exponentially. In this past year that we have also begun to track their sales metrics, and consequently the source of their sales (organic, paid, direct, etc). The results of our efforts have been nothing short of amazing. In the past year we have tracked over $479,000 in new client revenue for them, and now, with a full closed-loop marketing/sales data set, we are able to directly tie each part of our marketing campaign to specific pieces of revenue. Below we will highlight in more detail what led to our expansion into sales tracking and the details of our client’s success.

The Client

At the beginning of 2017 we began a HubSpot website redevelopment and CRM implementation project with an organization called IDEAS. IDEAS is a professional placement agency for individuals who are seeking to broaden their horizons by using their professional talents overseas. Prior to starting the project, IDEAS had an aesthetically pleasing but only semi-functional website hosted on WordPress. As IDEAS grew, they could not find an easy way to manage the contacts and applicants they were gathering through WordPress while keeping the website online. This was the start of their problem.

As an inbound marketing agency and a HubSpot Partner, we often find ourselves advocating the effectiveness of our methodology to the community and to potential and existing clients. We often find that the best way to share the power of our methodology is through case studies conducted on our existing clients. The following is a case study demonstrating our approach for a facial plastic surgery and laser aesthetics clinic in the Rocky Mountain region.

As with any investment, your business expects to see a good ROI within a reasonable amount of time. The definition of “reasonable amount of time” obviously varies from business to business. Would you consider total monthly leads quadrupling in just four months a reasonable amount of time? We sure would! This case study will show how ClearPivot increased web traffic, social media audience, and lead generation for our client - even during a typical slow season in their industry.

Can an inbound marketing retainer work for B2B company? All too often, sales and marketing executives in working in non-consumer environments assume that web-based marketing isn’t quite right for their enterprise. But luckily that is the case. In this article, we’ll look at a case study that illustrates the kind of success companies can enjoy with strategically designed and consistently applied inbound practices.

When a marketing campaign grows one key metric, such as monthly traffic, or earned audience size, it’s considered a win. But when you can simultaneously increase multiple key metrics - say, monthly traffic, monthly lead generation rate, and total audience size, that’s a grand slam! Our case study today will show how ClearPivot increased all three of these key metrics for our client, Explorer RV Insurance Agency.

We’ve presented several case studies in the past that showcase how an effective and tailored inbound marketing retainer can impact lead generation and sales revenue for a wide variety of industries; from online high schools , to insurance agencies, to plastic surgery practices. The following is a case study from one of our clients that demonstrates the power of this approach, as well as adapting an agile process of consistent strategy evaluation and scope evolution.

If you have read any of our previous case studies you will have noticed the results that an Inbound Marketing Retainer can produce for a company. This case study is another example. For this client we focused on organic search and social media sources. In the end, the payoff was phenomenal.