Whether your retirement community has been a part of your town for years or you’re just moving into the neighborhood, when you decide to get really serious about marketing it to potential residents, you should create a marketing campaign for it.

With so many choices, it can be difficult and time consuming to identify potential marketing partners. It is important to select an agency that has a proven track record with healthcare providers focused on aesthetics. Finding a team that blends well with your practice’s culture is essential. While every partnership needs time to take shape, starting with an experienced team who has been successful with similar clients is a great place to start.

As the number of people who reach age 65 increases, so does the number of retirement communities.

Email is still one of the most effective and highest-return marketing channels that an organization can use. In fact, some studies have shown that email marketing can provide up to a $44.25 return for every dollar spent. Wow! But it can also be one of the most easily-abused marketing tools in the world as well. The key differentiator between having recipients who devour every word you send them, and recipients who reach straight for the "delete" button on every email you send, depends entirely on how well you're doing it. So let's dig into how to improve your retirement community's email marketing.

Many people think social media marketing is only for prospects under 50. Wrong! Sixty-four percent of people between the ages of 50 and 64 use at least one social media account as do 37 percent of folks 65 and older. (Facebook is by far the most popular social channel, with 65 percent of people aged 50-64 and 41 percent of those older than 65 using it.)

There are many ways that a prospective patient can learn about your practice and quality of your work. Once they have become curious about your services, they will look for more information online. And, because of the added weight that search engines put on user-generated content, the results that appear when your practice or plastic surgeon’s name is Googled will include a number of review sites.

Now that online review sites such as Yelp and even social media channels such as Facebook and Twitter exist, people who are unhappy with your retirement community no longer need to “merely” call your front office to complain, they can air their grievance for all the world – and potential new residents – to see.

In 1943 Abraham Maslow published a paper entitled “A Theory of Human Motivation” in his paper he detailed five inherent needs individuals experienced which impact their motivation. These needs are commonly referred to as Maslow’s Hierarchy of Needs and are referenced across the world as a way to understand what causes or inhibits human action.

Competition can be steep in many markets for aesthetic healthcare providers. Plastic surgery practices may feel as if their ability to market effectively is nearly as important as their capabilities. This is one of the reasons that selecting one or more companies to assist you in planning and executing your marketing is so important. Let’s review some of the most common approaches.

How many prospects does your retirement community have right now? Today. Can you find all their information in one spot? Can you go get the total number now? (It’s okay; we’ll wait.)