The state of your marketing and sales

Have you taken a hard look at how sales communicates with marketing and vice versa? Marketing and sales teams don’t need to be competing with each other; they need to be working together. Analyzing how your teams interact and fixing those issues will help out tremendously in the long run and in the short term with your buyer persona development. Your sales team talks with prospects on a daily basis to try and sell them your solution/product. If marketing can understands those pain points, they can create content that speaks to those people. And provide material for the sales team to help make the sale.

Does the thought of encountering a grammar nazi scare you? Have you always struggled with punctuation, grammatical, or spelling errors? If you answered yes to either of these questions, then you should consider Grammarly.

In this article we take a moment to look at the similarities and differences in Squarespace and HubSpot. On the surface, HubSpot and Squarespace are similar; they are both CMS systems that include marketing tools for businesses. However, when you dig a little deeper, you find out those similarities don't go beyond the surface.

Prospective residents of your senior living community are more digitally savvy than ever before.

66% of seniors 65+ use the Internet

Half of seniors 65+ have home broadband

40% of seniors 65+ own a smartphone

Recently a client approached us with a unique project. The company has a secondary brand that needed a separate web presence from their main brand. The project was unique because as a secondary brand the client planned to retain all of the same color brandings; they just wanted to host the content on a separate domain. Thankfully since the client was already on HubSpot, the entire project planning and set up was undertaken and completed in under a week’s time.

We are used to getting things instantly. Today, we can download music and movies, video chat, and even order groceries and have them in a flash.

It is 2018 and technology is advancing at a rapid pace. However, even with the rapid growth of technology, there are still a host of people who have not gotten with the program, or in this case, the software. Platforms and software have been created to assist people with their everyday jobs, so when an organization or an individual opts not to adopt new technology it can be quite surprising.

The ClearPivot team is really excited about video marketing right now. A part of successful inbound marketing campaigns for years, video marketing is really taking the limelight and getting results for retirement communities at the moment.

Marketing a nursing home is tough! What was popular (and worked) even a few years ago may now be obsolete or outdated. New, powerful tactics and knowledge are transforming how we grow our businesses on a seemingly daily basis.

Demand for assisted living communities has soared in recent years. And so has the competition. In order to stand out and attract new residents, it is imperative that your community have a well-defined marketing plan which clearly identifies your objectives and addresses each of them in ways that deliver exceptional ROI.