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Blog

Plastic Surgery Marketing in the 21st Century: An A-Z Guide

Plastic and cosmetic surgery, and related non-surgical procedures, are more popular than ever before. That’s good news, but it also means your practice faces more competition than ever. What are you doing about that? Marketing that worked in the past may no longer be enough – or even appropriate – to put your plastic surgery practice front and center to attract prospective patients.

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Topics: Plastic Surgery Marketing

Digital Marketing for Retirement Communities: The Complete Guide

More than 10,000 baby boomers turn 65 each day and will continue to do so until the early 2030s. While they’re looking to stay as active and healthy as they can – and possibly even continue to work in their later years – they’re also starting to look ahead and research their housing options for the days of their retirement.

What’s more, many younger boomers are looking for a senior living community for their own parents (ages 75 and older) while the older members of Generation X (now entering their early 50s and squarely in their 40s), may be starting to look for senior community for their own older boomer parents (now starting to hit 70).

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Topics: Retirement Community Marketing

[VIDEO] How Video Can Be Your SEO Secret Weapon

Video is a powerful tool to gain search visibility with a big early-mover's advantage to those who take advantage of it. But it is also very poorly understood, which means that a lot of people are missing out on it. In this video, our friends at Wistia give us the run-down on what you need to know about video SEO.

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Topics: Video Marketing

[VIDEO] 4 Ways to Improve Your Facebook Ad Relevance

Facebook advertising can yield incredible results, but it's crucial to understand how its algorithms work before you jump in and blow your money on it. Here Chris explains how Facebook ad relevance scores work, and how you can improve your own ad relevance score.

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Topics: Social Media Advertising

How to Use HubSpot for Plastic Surgery Marketing

HubSpot has become the go-to resource for all kinds of businesses looking to make the most of their digital marketing. For plastic and cosmetic surgery practices in particular, HubSpot offers myriad opportunities to reach prospects, engage them as leads, convert them to patients and stay in touch. Here are some specific tools inside HubSpot that you should be using regularly for your surgical practice’s marketing:

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Topics: Plastic Surgery Marketing

How to Use HubSpot for Retirement Community Marketing

As a marketing professional for retirement communities, you’ve probably heard about (or are currently using) HubSpot, an inbound marketing software platform that helps businesses of all kinds attract visitors, convert them into leads and then close them as extremely happy customers who trust your expertise.When you execute on it properly, HubSpot can help your retirement community become the retirement community in your area or region.

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Topics: Retirement Community Marketing

How to Market an Assisted Living Community

As you’re marketing your retirement or assisted living community, are you relying primarily on radio, television and print ads? If so, we’d like you to know that digital inbound marketing allows you to receivehighly targeted leads of people who are interested in your community’s services now at an investment an average of 61 percent less per lead than what you’re spending on traditional marketing methods such as radio ads and direct mail.

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Topics: Inbound Marketing

Marketing Beyond Your Website: Public Speaking

Welcome to the third installment of our “Marketing Beyond Your Website” series. So far we have covered guest blogging and event marketing. In this article we will cover public speaking. Public speaking as a marketing tool naturally is a great fit for for B2B companies, however there are some opportunities for public speaking for B2C companies as well. In this article we will talk through preparing for public speaking and public speaking opportunities for B2B and B2C companies.

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Topics: Content Marketing

[VIDEO] How to Amplify Your Inbound Marketing with Video

At ClearPivot, we've been doing the traditional inbound marketing stuff for a long time: blogs, e-books, emails, workflows, etc. But recently we've been pushing ourselves to move beyond that and start making video a big part of our own content. In this video, our friends at Wistia explain why.

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Topics: Video Marketing

Comparison: Salesforce Social Studio vs. HubSpot’s social tool

As a marketing agency, we like to review new marketing tools as they are released. Here we use the HubSpot social tool as a benchmark to compare the new Salesforce Social Studio. By conducting a side-by-side comparison, we are able to show the benefits of both platforms. This comparison will delve beyond the functionality of the marketing tool, to also include integrations and costs. We will start first with integration capabilities.

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Topics: Social Media