Every SaaS company not only wants someone to sign up for their app/software, but also to have them continuously come back for repeat usage and recurring subscription payments. In order to tell how you’re progressing on these goals, you will need to look further than just basic metrics such as total subscriber counts or total monthly active users. In order to get the insights that you’re looking for, you will need to use  cohort analysis to dive deeper into your user base.

Planning ahead and building out comprehensive HubSpot marketing campaigns using your app analytics and feedback tools end up saving you time, money, and frustrations. Not to mention you won’t miss out on those opportunities you may have looked over if you didn’t have the information in front of you.

The marketing lifecycle from lead to customer is the lifeforce of a campaign. Keeping it personal is paramount to developing relationships and making conversions count. 

Developing a functioning SaaS solution that has actual buyers is no small feat! You’ve ideated, developed, tweaked, de-bugged, and all-around shined up your SaaS product, and it’s ready to market. It’s ready for the world to see. You are eager to roll it out and watch sales climb. To get there, you’ve got to assemble the best marketing team you can find. Whether you’re hiring an independent firm or you’re piecing together the team, it’s good to know who your players should be. Cover all bases with each role and choose effective, cohesive, and teamwork-oriented people. You will rely heavily on their expertise, so choose wisely!

You’ve probably heard it said that a business should allocate roughly 10% of its revenue to marketing. It’s a rule of thumb so often cited, it feels like gospel — but is it? For SaaS companies, this number is usually a lot higher, especially in the startup phase, when you’re not yet known in the market and you’re actively building out your organization and brand. Within the first three years of its lifecycle, a typical SaaS company will actually spend 80-120% of its revenue on marketing, leveling off at about 40-50% by year five. This is drastically different from a traditional business model.

Social media is so ingrained in our modern lives that leaving it off the table as a marketing source for your SaaS company would be a huge missed opportunity. Cloud-based apps and social media users travel in the same circles after all. That's a huge segment of the population just waiting to hear what it is that you have to say!

Daily activity and engagement on social media are at peak levels in 2020. 20% of LinkedIn users check their accounts on a daily basis, with 70% of Facebook users checking in daily. Twitter is used heavily in tech-forward crowds, and if used correctly is a fantastic direct pipeline to potential customers of your company.

Organizing your SaaS marketing efforts into campaigns allows you to track, report, analyze, and pivot, using specific audience segments and messages. In this article we will go through the best practices you need to know to set up effective campaigns in general; then we will get into four specific SaaS marketing campaigns you can implement now to start: 1) attracting new traffic, 2) getting people into your free trial, 3) converting them into paying customers, and 4) nurturing them into sharing your solution with others. Let’s begin with the foundation - your business goals.

Building a buyer persona is foundational to everything in marketing. Quite simply, the purpose of any marketing content, no matter the form or platform, is to connect with a person. Right? Starting your SaaS marketing strategy with a look at the specific types of people you’d like to connect with will massively strengthen your marketing and sales results. In an environment where we are striving intensely for specific KPIs, and keeping a close eye on marketing spend versus reward, it is essential to make sure you are reaching the right people in the first place.

The overwhelming number of advertising choices for SaaS companies can leave your head spinning. But if you take a calculated reading of where you’re trying to lead your campaign, you can nail down a trusted ally and move forward with confidence. Take heed of these SaaS advertising strategies as a prerequisite to success.

SaaS companies, almost more than any other type of company, rely on just the right balance of a few key metrics. If all of these metrics line up right, your company can grow like a rocket ship. If any of them get out of whack, your best-case scenario is a long, slow struggle, and your worst-case scenario is a swift dive into bankruptcy. These are high stakes for just a couple of numbers! So let’s dive in and see what crucial marketing metrics your SaaS company needs to be tracking.

Communicating with your leads and customers by email is important because it guides them through the experience of your brand and helps you gather data that ultimately improves their experience within your sales process. The key to successful SaaS email marketing hinges on the individualization of your automated campaigns that nurture users from the point of pre-trial, to free-trial, all the way to subscription of various levels. Here we talk about how to become effective at the process and the importance of individual engagement with users.