Blog

Grammarly: 18 Weeks In and Still Loving It

Does the thought of encountering a grammar nazi scare you? Have you always struggled with punctuation, grammatical, or spelling errors? If you answered yes to either of these questions, then you should consider Grammarly.

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HubSpot vs. Squarespace: A comparison of two platforms

In this article we take a moment to look at the similarities and differences in Squarespace and HubSpot. On the surface, HubSpot and Squarespace are similar; they are both CMS systems that include marketing tools for businesses. However, when you dig a little deeper, you find out those similarities don't go beyond the surface.

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Topics: Web Design & Development

A 7-Part Guide to Marketing Your Senior Living Community

Prospective residents of your senior living community are more digitally savvy than ever before.

66% of seniors 65+ use the Internet

Half of seniors 65+ have home broadband

40% of seniors 65+ own a smartphone

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Topics: Retirement Community Marketing

How We Set Up Two Websites Inside One Hubspot Portal

Recently a client approached us with a unique project. The company has a secondary brand that needed a separate web presence from their main brand. The project was unique because as a secondary brand the client planned to retain all of the same color brandings; they just wanted to host the content on a separate domain. Thankfully since the client was already on HubSpot, the entire project planning and set up was undertaken and completed in under a week’s time.

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Topics: Web Design & Development

3 Reasons Why Retirement Communities Need a Full Marketing Strategy, Not Just Tactics

We are used to getting things instantly. Today, we can download music and movies, video chat, and even order groceries and have them in a flash.

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Topics: Retirement Community Marketing

Why you need to use a CRM instead of a spreadsheet to track your sales

It is 2018 and technology is advancing at a rapid pace. However, even with the rapid growth of technology, there are still a host of people who have not gotten with the program, or in this case, the software. Platforms and software have been created to assist people with their everyday jobs, so when an organization or an individual opts not to adopt new technology it can be quite surprising.

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Topics: CRM

How Retirement Communities Can Start Leveraging Video Marketing Right Now

The ClearPivot team is really excited about video marketing right now. A part of successful inbound marketing campaigns for years, video marketing is really taking the limelight and getting results for retirement communities at the moment.

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Topics: Retirement Community Marketing

A 7-Part Guide to Marketing a Nursing Home

Marketing a nursing home is tough! What was popular (and worked) even a few years ago may now be obsolete or outdated. New, powerful tactics and knowledge are transforming how we grow our businesses on a seemingly daily basis.

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Topics: Retirement Community Marketing

7 Tips for Creating Your Assisted Living Marketing Plan

Demand for assisted living communities has soared in recent years. And so has the competition. In order to stand out and attract new residents, it is imperative that your community have a well-defined marketing plan which clearly identifies your objectives and addresses each of them in ways that deliver exceptional ROI.

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Topics: Retirement Community Marketing

The Cost Of Marketing Inaction To Your Business

I remember sitting at the Blue Sparrow Cafe on beautiful July morning, waiting eagerly for my then-date to arrive for a lovely time in a relaxed conversation over coffee. She was beautiful, and over a six-week period, I saw all of the signs and indicators that this is someone I could consider for a long-term relationship. I had not shared how I felt, and I had planned to that day, but little did I know that my delay and inaction in communicating my feelings came too late. She informed me within about 20 minutes that another man had unexpectedly entered her life, and even though it took her 10 more minutes to tell me everything she loved about me, that this was one of the hardest decisions she ever had to make, and she decided to pursue this other man, and let me down as gently as possible. What did my inaction cost me? The girl of my dreams? I’m not that dramatic, but I tell you what: I went home feeling so low that day, seeing her face in my mind, hearing her words in my head, and wondering what kind of a great life with her I left behind by waiting too long to communicate with her. I have not let that happen again, and I never will.

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Topics: Marketing Strategy