Add us on Snapchat!
Username: clearpivot
Phone: 303-960-9228

Blog

Our Snapchat Geofilters Experiment

Snapchat: the video and picture messenger that sees 158 million active daily users, offers its users a social media portal for sharing videos and images from their daily lives. In the five-plus years that Snapchat has been active, it has become not only a portal for social users, but also one for potentially effective exposure for businesses as well, and I’m not just talking Snapchat ads.

Read more »

Topics: Social Media, Social Media Advertising

Case Study: B2B Consulting Company Increases Lead Generation 57%

Can an inbound marketing retainer work for B2B company? All too often, sales and marketing executives in working in non-consumer environments assume that web-based marketing isn’t quite right for their enterprise. But luckily that is the case. In this article, we’ll look at a case study that illustrates the kind of success companies can enjoy with strategically designed and consistently applied inbound practices.

Read more »

Topics: Case Studies

Working with ClearPivot: A Web Developer's Perspective

My journey with Hubspot began four years ago. Over this period of time, I’ve had the opportunity to work as a freelance developer with agencies of varying levels, from small to big, silver-tier to platinum-tier. I have also worked with many clients directly, often new to the platform. I would like to share my experiences working with ClearPivot, from a different perspective. The perspective of a web developer.

Read more »

Topics: Web Design & Development

Instant Articles and Accelerated Mobile Pages: What You Need to Know

If the majority of the article reading that you do is from your mobile device, and let’s face it, for most of us, it is — than you are not immune to the death-to-your-own-curiosity that is the slow load. I know that if I click on an article that has piqued my interest, if that content does not load with lightning speed and void of annoying pop-up ads, than I am out. While I might be a tad picky on the type of user experience I am expecting, I am certainly not alone, and mobile-conscious businesses, like Google and Facebook, see that. This eagerness to improve mobile user experience is something that Facebook and Google, specifically, have taken on over the course of 2016. For Facebook, it has led to the creation of something called Facebook Instant Articles (IA), and for Google, that is Google Accelerated Mobile Pages (AMP). Essentially, both have the same end goal, to provide near-instant load time for articles accessed from their server.

Read more »

Topics: Content Marketing

ClearPivot’s Top 10 Articles in 2016

At ClearPivot we produced over 60 unique articles in 2016. Out of those, the ten articles highlighted below rose to the top. These articles span software and platform reviews, interviews, and content produced based on industry needs. We take pride in the content we produce and we love to see others finding value in the content as well.

Read more »

Finding what performs best: A 42-Week Facebook Ad Conversion Experiment

Gaining new conversions on your website is important. New conversions mean new prospects and hopefully new sales. But how do you get those conversions? Paid search is expensive and organic search can take months or years to grow. What about social media advertising? We have heard Facebook ads are the place to be — they are like the search advertising days of old. But how do you test what content converts best? More importantly, how do you maximize your conversions?

Read more »

Topics: Social Media Advertising

4 Key Medspa Lead Generation Strategies

When it comes to lead generation for your medical spa, you’ve got several choices:

Pay-per-click ad campaigns, social media marketing, blogging and other content generation, and more.

Let’s talk about each of these more in-depth and how they work to provide you with leads.

Read more »

Topics: Plastic Surgery Marketing

Medspa Online Marketing: 3 Effective Strategies

Revenue within the wellness and spa industry – of which the medspa vertical is a major part – reached $17 billion in 2016, with an annual growth of 2.9 percent from 2011. The industry now is in its “mature” stage of its “industry life cycle” and growth may not be as robust in the future.

Read more »

Topics: Plastic Surgery Marketing

Medspa Facebook Advertising: Targeting Ads for Best Results

No doubt you’ve noticed that followers of your medspa’s Facebook page isn’t seeing all of your posts because Facebook pretty much has turned into a paid social media channel as the reach of non-paid (organic) posts continues to decline.

The reason for the decline is two-fold:

Read more »

Topics: Plastic Surgery Marketing

Medspa PPC Marketing: Solving the Puzzle

Chances are you’ve spent some money in the past on PPC advertising. Regardless of whether you did it yourself or you hired someone else to do it for you, chances also are that you found your results to be sorely….lacking.

Read more »

Topics: Plastic Surgery Marketing