Payment Failures: The Hidden Gem of SaaS Retention
Ethoca estimates that payment failures account for $145.9 billion in sales lost globally every year. So why don’t more businesses focus on it as part of their win-back campaigns?
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5 Key components of a high-impact medical device marketing campaign
There are few industries as impactful as medical devices. Because these products can define an individual's quality of life, people need to understand why they can trust your product to perform better than the rest. That means that a...
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A Hidden Secret to Scaling SaaS Companies: Getting Good Advice
One of the first things that SaaS company owners will tell you is how their road to success was paved with failed businesses. Early-stage companies face challenges such as limited staffing, funding, and customers in the beginning. Even...
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How Medical Device Manufacturers Should Do Email Marketing
Emails are one of the oldest tools available in digital marketing. The first email was sent in 1971, and by 1978, the first email campaign was delivered to 400 mailboxes, resulting in $13 million in sales. Then, with new technology came...
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Upstream Medical Device Marketing: 5 Steps to Success
Let's start with a question. How far in advance should you plan out your medical device company's marketing strategy? Take your time. You can expect to scratch your head a little here.
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5 Outstanding Medical Device Marketing Agencies That You Should Know
The stakes in the medical device manufacturing industry are high. Given that they deal directly with people's health, companies have to navigate precise regulatory, scientific, and technical requirements. It makes sense that medical device...
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Can Enquire CRM Integrate with HubSpot?
HubSpot is a user-friendly one-stop business platform that can meet the marketing, sales, service, content, and operational needs of many businesses today. HubSpot can even be customized to meet the specific needs of businesses by...
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Pay-Per-Click Ads for Medical Device Manufacturers: How to Get Started
Getting started in pay-per-click (PPC) ads can seem intimidating when you don’t know where to start. However, this shouldn’t get in the way of you using arguably one of the most effective ways to get new leads. Medical device manufacturers...
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4 Tips to Improve Your SaaS Customer Retention
Although retention is just as important as sales or acquisition, businesses tend to spend more money on the quick return of sales and acquisition, and less on the relationship-building that leads to great retention. Studies have shown that...
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HubSpot vs Pardot: Features, Usability, and User Experience
HubSpot is a wonderful CRM and marketing automation tool, but it isn't the only one out there. Pardot from Salesforce is a popular alternative. How do these platforms compare to each other?
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