Blog

3 Ways to Determine Local Search Viability for Your Business

If you are not able to be found online, you are pretty much dead in the water as a business nowadays. It can take a lot to get ranked on Google, but let’s be honest: being on the first page of a list of Google results is not the black and white definition of being found online. There are many places where a company can be found online, and for brick and mortar services (a business with a fixed location) local SEO is starting to be more and more important and lucrative.

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Topics: SEO

How To Run a Poll on Snapchat and Instagram

Perhaps you've seen that Instagram has polls available for their stories. But what if your company has a bigger following on Snapchat? Do you have to miss out on all the fun? Luckily you don't!

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Topics: Social Media

How To Do High-Impact Digital Marketing for Retirement Communities

Once upon a time (maybe just 10 years ago) all a retirement community needed to do to attract prospects was to place ads in its local/regional magazine, area newspapers’ senior sections and on local radio and television stations. Billboards also worked well. And a small blurb in the area’s newspaper about an open house – with free lunch! –worked well to bring in prospects.

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Topics: Retirement Community Marketing

How to Use HubSpot to Fuel the Growth of Your Dental Practice

What would make your life easier? Would it help to have one unified marketing platform that enabled you to plan, launch, track, and continuously improve your marketing efforts? HubSpot is an inbound sales and marketing software platform does just that. From the HubSpot dashboard, you can see how your prospective patients are responding to your website, emails, advertisements, special offers, and social media. You can dive deeper in to each element of your campaigns to review its content and its place in the workflow.

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Topics: Dental Marketing

A 3-Step Process for Retirement Community Lead Generation

Your marketing efforts could work to get as many visitors to your retirement community’s website as possible, but all that work – and expense – could be for naught if the visitors aren’t the right kind of visitors: those who are seriously looking into retirement communities either for themselves or their parents.

Your retirement community lead generation efforts, therefore, must be laser-focused on attracting these perfect prospects.

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Topics: Retirement Community Marketing

Is Your Retirement Community Website Working for You?

How’s your retirement community’s website working for you? Is it helping you attract the right prospects? Is it helping you “court” them and turn them into actual leads? Is it helping you convert them into residents?

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Topics: Retirement Community Marketing

How to Grow Your Dental Practice with PPC Advertising

Making the most of your marketing dollars is important to every business, and very important to a privately-owned dental practice. Are you aware that it may take six months or more to realize any improvement with many of the other available marketing channels? This is one of the chief reasons many healthcare professionals turn their focus to PPC advertising. If it is done right, it can start bringing you new business from day one.

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Topics: Dental Marketing

Is There Such a Thing as Over-Posting on Social Media?

We all want to see great results from our social media posts. So it seems logical to think that the more posts you put out into the social media universe, the more engagement, shares, and web traffic you’ll gain. But is that really the case, or will people start to tune you out? Let’s take a look. 

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Topics: Social Media

6 Tips for Responding to Negative Dental Practice Reviews Online

What do people look for in a dentist or orthodontist? They may be looking for a particular service, or a practice near their home or workplace. But more importantly, they will be looking for a dentist who will take the time to understand their needs and provide them with excellent service.

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Topics: Dental Marketing

How to Start Doing Retirement Community Digital Marketing

Have you recently spent a considerable amount of money on magazine, newspaper, radio, and television ads for your retirement community? If so, what was your return on investment?

Not so great, we imagine!

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Topics: Retirement Community Marketing