Blog

How to find your SEO keyword data through your landing pages

Are you tired of the majority of your website traffic being attributed to “unknown keywords?” Yeah, so are we! Thankfully our Principal, Chris Strom, has found a nice little workaround to help solve the mystery of these unknown keywords.

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Topics: SEO

How Your MedSpa Should Address Negative Reviews

In any practice that focuses on beauty enhancement, there will be patients who dream of an amazing dramatic enhancement after just one treatment, regardless of your efforts to set realistic expectations. Unfortunately, this reality may result in negative reviews. Let’s look at some of the most common questions MedSpas ask about dealing with negative reviews.

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Topics: Plastic Surgery Marketing

How to Do Plastic Surgery Social Media Marketing

When it comes to standing out from your competition, social media marketing can be a true help.

Potential customers want to work with a surgeon they feel they know and trust. Showcasing your expertise via your social media channels allows you to reach potential patients right where they often are: looking at their social media feeds.

Posting on social media helps you build a fan base with the exact people, in the exact location, that you want to reach. A strategic social presence means your perfect prospects will find you, helping you then convert them into leads you can then nurture into actual patients.

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Topics: Plastic Surgery Marketing

Why a Plastic Surgery Practice Should Use a CRM

Greetings! My name is Ryan Wright. As an account executive at ClearPivot, I have managed plastic surgery and medspa clients for the past few years. In that time, I have uncovered a huge need for plastic surgery practices to use a customer relationship management (CRM) platform on top of their patient management software. I promise this article will save you time, and help you grow lead generation (and ultimately sales) at your practice. I also promise to provide youhelpful tips about how to get the most out of a CRM. A CRM is a software tool that gives you visibility on your leads (potential net new patients), visibility on your follow-up activities with those leads, and visibility on the recorded information of those leads.

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Topics: CRM, Plastic Surgery Marketing

Your Plastic Surgery Website Needs These Key Things to be Successful

Where do potential clients first come into contact with you? Your website, most likely! If it doesn’t make a solid, positive impression in the first seconds of a prospect’s visit, she is gone.

Your website needs to be professional, welcoming and created so that it nurtures visitors into real leads and leads into patients.

Let’s discuss how your website can do this.

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Topics: Plastic Surgery Marketing

[PODCAST] Chris Strom Discusses Snapchat Marketing with Drive 80 Studios

Our Principal Chris Strom was recently featured on the Drive 80 Studios podcast with Mike Doyle. Chris and Mike talk about video marketing using Snapchat. Give it a listen!

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Topics: Social Media

Lead Generation Methods for Cosmetic Surgeons

What is the most effective way to attract patients to your practice? While aesthetic enhancements such as cosmetic surgery are in high demand, there are many options available. Transitioning a prospect from a complete stranger to a loyal, rejuvenated referral source takes several stages and many weeks or even months. What are the stages involved in this transformation?

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Topics: Lead Generation, Plastic Surgery Marketing

[VIDEO] What's the difference between accounts, properties, and views in Google Analytics?

Google Analytics is powerful but it can be extremely overwhelming. There's segments, filters, properties, channels, dimensions, and more. In this video, Chris explains the difference and relationship between the three main breakdowns of Google Analytics data: Accounts, Properties, and Views.

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Topics: Analytics

Interview: Ryan Glass on Implementing Hyper-Local Marketing for U-Haul

Hyper-local marketing is massively important for many businesses nowadays in our smartphone-centric world – but it has remained a tough nut to crack for many companies. Our Principal, Chris Strom, recently had a chance to chat with Ryan Glass, a former marketing leader at U-Haul. Ryan provided insights on the topic from his time spent implementing hyper-local marketing and user experience upgrades for the 20,000-location company.

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Topics: SEO, Local Marketing

How Plastic Surgeons Should Respond to Negative Reviews

A recent survey revealed that 84% of patients check online reviews, most as their first step, when evaluating doctors. Patients considering aesthetic enhancement procedures rely on this new form of word-of-mouth advertising as a reliable source. While an abundance of positive reviews is helpful, most plastic surgery and cosmetic surgery practices also receive a few critical reviews. Here are some practical tips for responding to negative patient reviews:
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Topics: Plastic Surgery Marketing