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Payment Failures: The Hidden Gem of SaaS Retention

  • By Nicole Alvarez
  • June 07, 2022

Ethoca estimates that payment failures account for $145.9 billion in sales lost globally every year. So why don’t more businesses focus on it as part of their win-back campaigns?

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Payment Failures: The Hidden Gem of SaaS Retention

5 Key components of a high-impact medical device marketing campaign

  • By Nicole Alvarez
  • June 06, 2022

There are few industries as impactful as medical devices. Because these products can define an individual's quality of life, people need to understand why they can trust your product to perform better than the rest. That means that a...

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5 Key components of a high-impact medical device marketing campaign

A Hidden Secret to Scaling SaaS Companies: Getting Good Advice

  • By Nicole Alvarez
  • May 12, 2022

One of the first things that SaaS company owners will tell you is how their road to success was paved with failed businesses. Early-stage companies face challenges such as limited staffing, funding, and customers in the beginning. Even...

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A Hidden Secret to Scaling SaaS Companies: Getting Good Advice

How Medical Device Manufacturers Should Do Email Marketing

  • By Nicole Alvarez
  • May 06, 2022

Emails are one of the oldest tools available in digital marketing. The first email was sent in 1971, and by 1978, the first email campaign was delivered to 400 mailboxes, resulting in $13 million in sales. Then, with new technology came...

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How Medical Device Manufacturers Should Do Email Marketing

Upstream Medical Device Marketing: 5 Steps to Success

  • By Nicole Alvarez
  • April 13, 2022

Let's start with a question. How far in advance should you plan out your medical device company's marketing strategy? Take your time. You can expect to scratch your head a little here.

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Upstream Medical Device Marketing: 5 Steps to Success

5 Outstanding Medical Device Marketing Agencies That You Should Know

  • By Nicole Alvarez
  • March 01, 2022

The stakes in the medical device manufacturing industry are high. Given that they deal directly with people's health, companies have to navigate precise regulatory, scientific, and technical requirements. It makes sense that medical device...

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5 Outstanding Medical Device Marketing Agencies That You Should Know

Can Enquire CRM Integrate with HubSpot?

  • By Courtney Williams
  • March 01, 2022

HubSpot is a user-friendly one-stop business platform that can meet the marketing, sales, service, content, and operational needs of many businesses today. HubSpot can even be customized to meet the specific needs of businesses by...

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Can Enquire CRM Integrate with HubSpot?

Pay-Per-Click Ads for Medical Device Manufacturers: How to Get Started

  • By Nicole Alvarez
  • February 25, 2022

Getting started in pay-per-click (PPC) ads can seem intimidating when you don’t know where to start. However, this shouldn’t get in the way of you using arguably one of the most effective ways to get new leads. Medical device manufacturers...

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Pay-Per-Click Ads for Medical Device Manufacturers: How to Get Started

4 Tips to Improve Your SaaS Customer Retention

  • By Ashley Parkinson
  • January 24, 2022

Although retention is just as important as sales or acquisition, businesses tend to spend more money on the quick return of sales and acquisition, and less on the relationship-building that leads to great retention. Studies have shown that...

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4 Tips to Improve Your SaaS Customer Retention

HubSpot vs Pardot: Features, Usability, and User Experience

  • By Ashley Parkinson
  • January 11, 2022

HubSpot is a wonderful CRM and marketing automation tool, but it isn't the only one out there. Pardot from Salesforce is a popular alternative. How do these platforms compare to each other?

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HubSpot vs Pardot: Features, Usability, and User Experience

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