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Blog

What is a Buyer's Journey, and Why is it so Important?

The buyer’s journey. What is it exactly and why is it so important for businesses to map and critically look at these journeys when structuring the framework of their marketing strategy?

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Topics: Persona Marketing

[VIDEO] How to Use Video for Lead Generation

Move beyond just e-books and white papers. Video can actually be a fantastic lead generation channel for your business as well. Here our friends at Wistia explain why.

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Topics: Video Marketing

Case Study: 30% Increase in Lead Generation Rate at Explorer RV

When a marketing campaign grows one key metric, such as monthly traffic, or earned audience size, it’s considered a win. But when you can simultaneously increase multiple key metrics - say, monthly traffic, monthly lead generation rate, and total audience size, that’s a grand slam! Our case study today will show how ClearPivot increased all three of these key metrics for our client, Explorer RV Insurance Agency.

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Topics: Case Studies

Avoid this huge mistake when copying from Google Docs into a web page

Google Docs is a fantastic tool for collaborative business. However, there is one thing about Google Docs that is not so nice, and it’s hidden. It’s actually hidden when it’s in Google Docs itself. It is when you finally go from Google Docs to website publication that you are able to see this hidden menace (for lack of a better term). What is this menace? It is unnecessary formatting code in the HTML.

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Topics: Content Marketing

Plastic Surgery Marketing in the 21st Century: An A-Z Guide

Plastic and cosmetic surgery, and related non-surgical procedures, are more popular than ever before. That’s good news, but it also means your practice faces more competition than ever. What are you doing about that? Marketing that worked in the past may no longer be enough – or even appropriate – to put your plastic surgery practice front and center to attract prospective patients.

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Topics: Plastic Surgery Marketing

Digital Marketing for Retirement Communities: The Complete Guide

More than 10,000 baby boomers turn 65 each day and will continue to do so until the early 2030s. While they’re looking to stay as active and healthy as they can – and possibly even continue to work in their later years – they’re also starting to look ahead and research their housing options for the days of their retirement.

What’s more, many younger boomers are looking for a senior living community for their own parents (ages 75 and older) while the older members of Generation X (now entering their early 50s and squarely in their 40s), may be starting to look for senior community for their own older boomer parents (now starting to hit 70).

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Topics: Retirement Community Marketing

[VIDEO] How Video Can Be Your SEO Secret Weapon

Video is a powerful tool to gain search visibility with a big early-mover's advantage to those who take advantage of it. But it is also very poorly understood, which means that a lot of people are missing out on it. In this video, our friends at Wistia give us the run-down on what you need to know about video SEO.

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Topics: Video Marketing

[VIDEO] 4 Ways to Improve Your Facebook Ad Relevance

Facebook advertising can yield incredible results, but it's crucial to understand how its algorithms work before you jump in and blow your money on it. Here Chris explains how Facebook ad relevance scores work, and how you can improve your own ad relevance score.

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Topics: Social Media Advertising

How to Use HubSpot for Plastic Surgery Marketing

HubSpot has become the go-to resource for all kinds of businesses looking to make the most of their digital marketing. For plastic and cosmetic surgery practices in particular, HubSpot offers myriad opportunities to reach prospects, engage them as leads, convert them to patients and stay in touch. Here are some specific tools inside HubSpot that you should be using regularly for your surgical practice’s marketing:

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Topics: Plastic Surgery Marketing

How to Use HubSpot for Retirement Community Marketing

As a marketing professional for retirement communities, you’ve probably heard about (or are currently using) HubSpot, an inbound marketing software platform that helps businesses of all kinds attract visitors, convert them into leads and then close them as extremely happy customers who trust your expertise.When you execute on it properly, HubSpot can help your retirement community become the retirement community in your area or region.

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Topics: Retirement Community Marketing