Communicating with your leads and customers by email is important because it guides them through the experience of your brand and helps you gather data that ultimately improves their experience within your sales process. The key to successful SaaS email marketing hinges on the individualization of your automated campaigns that nurture users from the point of pre-trial, to free-trial, all the way to subscription of various levels. Here we talk about how to become effective at the process and the importance of individual engagement with users.

There are three major phases to marketing for Software as a Service. The first is to get your lead into your funnel and interested in signing up for a free trial. The second is taking them from the free trial into a paid membership at the highest possible level. The third phase is keeping that customer and moving them towards higher levels of membership when and where it makes sense for them. Beyond that, it helps to continue engaging that customer/user community so that they share their delight with others to bring them into the first phase, starting the process over again.

World-famous marketer and entrepreneur, Neil Patel warns that SaaS marketing is a different beast, and suggests that a great product and amazing customer service are the pillars of SaaS success. He’s right, and in the B2B space, SaaS marketing gets even more specific. Let’s explore the most important nuances and get you on the right track for B2B SaaS marketing.

People are searching for answers to their most pressing problems, and your app or software solution may be exactly what they’re looking for. But, how do you ensure your solution gets found by the right prospect at the right time? Implementing SEO best practices for Software as a Service (SaaS) is a crucial step in SaaS marketing. By understanding your audience, conducting specific keyword research and organizing your content into pillars and clusters, you give your solution a fighting chance to appear high in organic search results.

Interactive content is useful only if it fits your specific content strategy. Learn how to assess, identify, and evaluate your content accordingly.

If you aren’t already using interactive content, you’re probably wondering what all the fuss is about. B2B marketers are finding it an increasingly effective way of not only grabbing attention but helping push leads along the buyer journey.

93% of marketers agreed that interactive content is effective in educating buyers versus just 70% for static content.

The big sales and prospecting change we’ve been hearing about through 2019 and into 2020 is how moving over to video can help improve your customer service, sales, and prospecting effectiveness. And by all arguments, it makes sense. I’ve moved over for about the past 3 months, and here’s what I’ve learned in 7 key areas.

The Coronavirus Pandemic is a once in a lifetime experience. It's hard to know what to do right now, but one thing's for certain: We can't go on marketing our companies like we were before. 

Open source software has a lot of things going for it. Anybody can access it and customize it for their own use. Everybody can contribute to it, sharing what they created for themselves for the benefit of others. And of course it’s free.

You did it! You landed a new job as marketing manager at company XYZ! Now it’s time to get down to work and write some marketing materials for your new company, but you don’t know where to start.  Although you know marketing, you don’t particularly know the ins and outs of your new company’s products and services. As a project manager for a marketing agency, we often take on new clients where we are initially unfamiliar with their products and services and need to on-board ourselves quickly. So how do we do it? Here’s some ideas and resources from our own experience that might help you in producing quality marketing and technical content for your company.

Very few English websites have Arabic translations, less than 5%, yet there are more than 420 million people in the world who are Arabic speakers. This is a huge opportunity for targeting Arabic speakers and growing your business.