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Blog

[PODCAST] Chris Strom Discusses Snapchat Marketing with Drive 80 Studios

Our Principal Chris Strom was recently featured on the Drive 80 Studios podcast with Mike Doyle. Chris and Mike talk about video marketing using Snapchat. Give it a listen!

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Topics: Social Media

Lead Generation Methods for Cosmetic Surgeons

What is the most effective way to attract patients to your practice? While aesthetic enhancements such as cosmetic surgery are in high demand, there are many options available. Transitioning a prospect from a complete stranger to a loyal, rejuvenated referral source takes several stages and many weeks or even months. What are the stages involved in this transformation?

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Topics: Lead Generation, Plastic Surgery Marketing

[VIDEO] What's the difference between accounts, properties, and views in Google Analytics?

Google Analytics is powerful but it can be extremely overwhelming. There's segments, filters, properties, channels, dimensions, and more. In this video, Chris explains the difference and relationship between the three main breakdowns of Google Analytics data: Accounts, Properties, and Views.

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Topics: Analytics

Interview: Ryan Glass on Implementing Hyper-Local Marketing for U-Haul

Hyper-local marketing is massively important for many businesses nowadays in our smartphone-centric world – but it has remained a tough nut to crack for many companies. Our Principal, Chris Strom, recently had a chance to chat with Ryan Glass, a former marketing leader at U-Haul. Ryan provided insights on the topic from his time spent implementing hyper-local marketing and user experience upgrades for the 20,000-location company.

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Topics: SEO, Local Marketing

How Plastic Surgeons Should Respond to Negative Reviews

A recent survey revealed that 84% of patients check online reviews, most as their first step, when evaluating doctors. Patients considering aesthetic enhancement procedures rely on this new form of word-of-mouth advertising as a reliable source. While an abundance of positive reviews is helpful, most plastic surgery and cosmetic surgery practices also receive a few critical reviews. Here are some practical tips for responding to negative patient reviews:
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Topics: Plastic Surgery Marketing

What's a Good Marketing Budget for Plastic Surgery Practices?

The demand for aesthetic enhancements has made competition among cosmetic and plastic surgeons extremely high. What is the most effective way for a plastic surgery practice to achieve sustained growth? What budget amount is right for you? Spending too much on marketing can interfere with your operations budget. Spending too little can keep you from achieving your goals. Let’s look at how we assign a marketing budget amount that is affordable and helps achieve our objectives.

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Topics: Plastic Surgery Marketing

How Marketing Directors Should Do Their Monthly Reporting

Another month has passed and many employees are preparing month-end reports for all sorts of aspects of their business including sales, marketing, production, customer service, finances, and more. Month-end reports are used by management and investors to measure monthly results, future trends, and the overall health of the company. As a Marketing Director, you are one piece of the big puzzle and tracking your marketing results is important for three reasons.

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Topics: Analytics

Web Page Load Speed Test: WordPress vs. HubSpot

As a HubSpot agency providing web services, we frequently work with clients who are interested in making the transition from Wordpress to HubSpot. In fact, I would say the majority of new HubSpot customers are previous Wordpress users.

Recently, as we discussed previous and current onboarding projects, we found it difficult to ignore one specific difference in the two platforms: speed.

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Topics: Web Design & Development

How does SSL make websites secure, and why does a website need to enable SSL?

Have you ever wondered if your personal information like credit card numbers and passwords are safe from thieves when communicating through the internet? If so, there is an easy way to tell no matter what browser you use. If you look to the top of your browser to the URL (commonly known as a link or website) you will see either “http” or “https”. The beginning characters “http:” indicate the site is using the standard HyperText Transfer Protocol(or http). “Https” is a secured protocol that encrypts the data before transmitting it from your PC to the destination website, where it is then decrypted.

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Topics: SEO

[VIDEO] Updating to Google Adwords Expanded Text Ads

Our teammate Laura has been updating our clients' PPC ads to the new Google expanded text ads. She shares what she's learned here (and also has fun with some bunny face filters): 

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Topics: PPC