Recently a client approached us with a unique project. The company has a secondary brand that needed a separate web presence from their main brand. The project was unique because as a secondary brand the client planned to retain all of the same color brandings; they just wanted to host the content on a separate domain. Thankfully since the client was already on HubSpot, the entire project planning and set up was undertaken and completed in under a week’s time.

It is 2018 and technology is advancing at a rapid pace. However, even with the rapid growth of technology, there are still a host of people who have not gotten with the program, or in this case, the software. Platforms and software have been created to assist people with their everyday jobs, so when an organization or an individual opts not to adopt new technology it can be quite surprising.

The ClearPivot team is really excited about video marketing right now. A part of successful inbound marketing campaigns for years, video marketing is really taking the limelight and getting results for retirement communities at the moment.

Marketing a nursing home is tough! What was popular (and worked) even a few years ago may now be obsolete or outdated. New, powerful tactics and knowledge are transforming how we grow our businesses on a seemingly daily basis.

Demand for assisted living communities has soared in recent years. And so has the competition. In order to stand out and attract new residents, it is imperative that your community have a well-defined marketing plan which clearly identifies your objectives and addresses each of them in ways that deliver exceptional ROI.

I remember sitting at the Blue Sparrow Cafe on beautiful July morning, waiting eagerly for my then-date to arrive for a lovely time in a relaxed conversation over coffee. She was beautiful, and over a six-week period, I saw all of the signs and indicators that this is someone I could consider for a long-term relationship. I had not shared how I felt, and I had planned to that day, but little did I know that my delay and inaction in communicating my feelings came too late. She informed me within about 20 minutes that another man had unexpectedly entered her life, and even though it took her 10 more minutes to tell me everything she loved about me, that this was one of the hardest decisions she ever had to make, and she decided to pursue this other man, and let me down as gently as possible. What did my inaction cost me? The girl of my dreams? I’m not that dramatic, but I tell you what: I went home feeling so low that day, seeing her face in my mind, hearing her words in my head, and wondering what kind of a great life with her I left behind by waiting too long to communicate with her. I have not let that happen again, and I never will.

At ClearPivot one of the questions we receive quite often is what makes one platform better than the other? With options like HubSpot, Marketo, WordPress, Squarespace, Weebly, and Wix to name a few - how and why should a business choose one platform over the other?

Many people think social media marketing is only for prospects under 50. Wrong! Sixty-four percent of people between the ages of 50 and 64 use at least one social media account as do 37 percent of folks 65 and older. (Facebook is by far the most popular social channel, with 65 percent of people aged 50-64 and 41 percent of those older than 65 using it.)

Whether your retirement community has been a part of your town for years or you’re just moving into the neighborhood, when you decide to get really serious about marketing it to potential residents, you should create a marketing campaign for it.

With so many choices, it can be difficult and time consuming to identify potential marketing partners. It is important to select an agency that has a proven track record with healthcare providers focused on aesthetics. Finding a team that blends well with your practice’s culture is essential. While every partnership needs time to take shape, starting with an experienced team who has been successful with similar clients is a great place to start.