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Blog

Web Page Load Speed Test: WordPress vs. HubSpot

As a HubSpot agency providing web services, we frequently work with clients who are interested in making the transition from Wordpress to HubSpot. In fact, I would say the majority of new HubSpot customers are previous Wordpress users.

Recently, as we discussed previous and current onboarding projects, we found it difficult to ignore one specific difference in the two platforms: speed.

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Topics: Web Design & Development

How does SSL make websites secure, and why does a website need to enable SSL?

Have you ever wondered if your personal information like credit card numbers and passwords are safe from thieves when communicating through the internet? If so, there is an easy way to tell no matter what browser you use. If you look to the top of your browser to the URL (commonly known as a link or website) you will see either “http” or “https”. The beginning characters “http:” indicate the site is using the standard HyperText Transfer Protocol(or http). “Https” is a secured protocol that encrypts the data before transmitting it from your PC to the destination website, where it is then decrypted.

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Topics: SEO

[VIDEO] Updating to Google Adwords Expanded Text Ads

Our teammate Laura has been updating our clients' PPC ads to the new Google expanded text ads. She shares what she's learned here (and also has fun with some bunny face filters): 

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Topics: PPC

How to Make Your B2B Sales Discovery Call Really Count

Executing a first discovery call with a potential buyer can be a bit of a tug-of-war on what's discussed first and second and so forth, but many times a B2B salesperson finds themselves in a call situation where it was not possible to set an agenda before the first discovery call.  And just because the buyer is in control doesn't mean you're prohibited from asking permission to walk through a set of specific questions about their situation. While it's fair to assume at least a moderate level of seriousness coming from your buyer, keep in mind that that same seriousness and intentionality applies to you in taking the lead on questioning, or, asking for a redirect to another subject (so long as you state that you'll get right back to the question they asked that you're diverting from).

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Topics: Sales-Marketing Integration

7 Powerful Marketing Channels to Boost Your MedSpa Business

Once upon a time – and not so very long ago – a medspa could employ some very effective “offline” marketing strategies and come out ahead. Not anymore. The digital and social age has completely changed the face of marketing – for ALL businesses.

While traditional marketing, such as direct mail, trade and bridal shows, print advertising, television and radio ads, all can help a bit, the best marketing today is inbound marketing, a form of marketing that uses information you create to attract customers to your website.

The information you create is published on your website (most often on your blog), in free reports and in ebooks, videos, infographics, and more.

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Topics: Plastic Surgery Marketing

Our Snapchat Geofilters Experiment

Snapchat: the video and picture messenger that sees 158 million active daily users, offers its users a social media portal for sharing videos and images from their daily lives. In the five-plus years that Snapchat has been active, it has become not only a portal for social users, but also one for potentially effective exposure for businesses as well, and I’m not just talking Snapchat ads.

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Topics: Social Media, Social Media Advertising

Case Study: B2B Consulting Company Increases Lead Generation 57%

Can an inbound marketing retainer work for B2B company? All too often, sales and marketing executives in working in non-consumer environments assume that web-based marketing isn’t quite right for their enterprise. But luckily that is the case. In this article, we’ll look at a case study that illustrates the kind of success companies can enjoy with strategically designed and consistently applied inbound practices.

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Topics: Case Studies

Working with ClearPivot: A Web Developer's Perspective

My journey with Hubspot began four years ago. Over this period of time, I’ve had the opportunity to work as a freelance developer with agencies of varying levels, from small to big, silver-tier to platinum-tier. I have also worked with many clients directly, often new to the platform. I would like to share my experiences working with ClearPivot, from a different perspective. The perspective of a web developer.

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Topics: Web Design & Development

Instant Articles and Accelerated Mobile Pages: What You Need to Know

If the majority of the article reading that you do is from your mobile device, and let’s face it, for most of us, it is — than you are not immune to the death-to-your-own-curiosity that is the slow load. I know that if I click on an article that has piqued my interest, if that content does not load with lightning speed and void of annoying pop-up ads, than I am out. While I might be a tad picky on the type of user experience I am expecting, I am certainly not alone, and mobile-conscious businesses, like Google and Facebook, see that. This eagerness to improve mobile user experience is something that Facebook and Google, specifically, have taken on over the course of 2016. For Facebook, it has led to the creation of something called Facebook Instant Articles (IA), and for Google, that is Google Accelerated Mobile Pages (AMP). Essentially, both have the same end goal, to provide near-instant load time for articles accessed from their server.

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Topics: Content Marketing

ClearPivot’s Top 10 Articles in 2016

At ClearPivot we produced over 60 unique articles in 2016. Out of those, the ten articles highlighted below rose to the top. These articles span software and platform reviews, interviews, and content produced based on industry needs. We take pride in the content we produce and we love to see others finding value in the content as well.

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