As with any investment, your business expects to see a good ROI within a reasonable amount of time. The definition of “reasonable amount of time” obviously varies from business to business. Would you consider total monthly leads quadrupling in just four months a reasonable amount of time? We sure would! This case study will show how ClearPivot increased web traffic, social media audience, and lead generation for our client - even during a typical slow season in their industry.

Marketing doesn’t come for free. But planned well, with an eye to your surgical practice’s overall operations budget, your marketing plan should bring you far more income than the funds spent on your marketing budget.

Last year we produced an article highlighting our phone homescreens. As digital marketers we are tied to our phones and our home screens reflect it. If you haven't yet, give our article from last year a read for context. It's cool, take your time (when you click this link it will open the article in a new window so you won't lose your place), we will wait for you.

*Pause*

Now that you're caught up on what was on our home screens last year, you can check out what has changed for us. 

If you have a MedSpa, there’s no doubt that you have a website, but is it doing enough? Since your website serves as your digital representative, it is responsible for many of your first impressions. Most of the people who enter your medspa have visited your website. How can we be sure that your website visitors have a positive experience? 

Every day we hear about a new social media channel popping up, how to use PPC ad campaigns, which CRM is best, and how to craft an effective email, and the latest trends in web design. Without the advice of an expert, it is very difficult to determine which approach or tactic will be most effective for promoting cosmetic surgery. Fortunately, we have worked with several cosmetic surgery, plastic surgery, and medspa clients and those experiences have taught us which factors matter most. While every practice has its own personality, and each market is a little bit different, we have highlighted four factors that remain consistent, which can contribute to producing outstanding results:

With sustained growth in the business of aesthetics, the competition out there is fierce and it’s only getting worse. How can you ensure that your MedSpa will beat out the competition? You need to convince your ideal clients that your MedSpa is the best choice. How? Digital marketing. Digital marketing has become a norm for B2C businesses, it is very effective in attracting the right prospects, converting them to leads, and cultivating their interest until they are ready to make a decision. Let’s look at how digital marketing can grow your MedSpa business.

Is Snapchat running out of steam already? Our team member Courtney digs into the data — in a Snapchat story, natch:

Remember when you could use billboards, newspaper and magazine ads, radio spots, and TV commercials to attract new patients? While those tools are still available, they are not nearly as efficient or cost effective as digital marketing. Instead of broadcasting your doctor’s qualifications, available procedures, and location information, we first seek to understand the perspective of our ideal patient and offer information about the topics that interest them.

This Snapchat video is a little bit different. I (Seth Fendley) walk you through what I do during the day as a Project Manager at ClearPivot. Take a look:

Are you tired of the majority of your website traffic being attributed to “unknown keywords?” Yeah, so are we! Thankfully our Principal, Chris Strom, has found a nice little workaround to help solve the mystery of these unknown keywords.