If you have a MedSpa, there’s no doubt that you have a website, but is it doing enough? Since your website serves as your digital representative, it is responsible for many of your first impressions. Most of the people who enter your medspa have visited your website. How can we be sure that your website visitors have a positive experience? 

Every day we hear about a new social media channel popping up, how to use PPC ad campaigns, which CRM is best, and how to craft an effective email, and the latest trends in web design. Without the advice of an expert, it is very difficult to determine which approach or tactic will be most effective for promoting cosmetic surgery. Fortunately, we have worked with several cosmetic surgery, plastic surgery, and medspa clients and those experiences have taught us which factors matter most. While every practice has its own personality, and each market is a little bit different, we have highlighted four factors that remain consistent, which can contribute to producing outstanding results:

With sustained growth in the business of aesthetics, the competition out there is fierce and it’s only getting worse. How can you ensure that your MedSpa will beat out the competition? You need to convince your ideal clients that your MedSpa is the best choice. How? Digital marketing. Digital marketing has become a norm for B2C businesses, it is very effective in attracting the right prospects, converting them to leads, and cultivating their interest until they are ready to make a decision. Let’s look at how digital marketing can grow your MedSpa business.

Is Snapchat running out of steam already? Our team member Courtney digs into the data — in a Snapchat story, natch:

Remember when you could use billboards, newspaper and magazine ads, radio spots, and TV commercials to attract new patients? While those tools are still available, they are not nearly as efficient or cost effective as digital marketing. Instead of broadcasting your doctor’s qualifications, available procedures, and location information, we first seek to understand the perspective of our ideal patient and offer information about the topics that interest them.

This Snapchat video is a little bit different. I (Seth Fendley) walk you through what I do during the day as a Project Manager at ClearPivot. Take a look:

Are you tired of the majority of your website traffic being attributed to “unknown keywords?” Yeah, so are we! Thankfully our Principal, Chris Strom, has found a nice little workaround to help solve the mystery of these unknown keywords.

In any practice that focuses on beauty enhancement, there will be patients who dream of an amazing dramatic enhancement after just one treatment, regardless of your efforts to set realistic expectations. Unfortunately, this reality may result in negative reviews. Let’s look at some of the most common questions MedSpas ask about dealing with negative reviews.

When it comes to standing out from your competition, social media marketing can be a true help.

Potential customers want to work with a surgeon they feel they know and trust. Showcasing your expertise via your social media channels allows you to reach potential patients right where they often are: looking at their social media feeds.

Posting on social media helps you build a fan base with the exact people, in the exact location, that you want to reach. A strategic social presence means your perfect prospects will find you, helping you then convert them into leads you can then nurture into actual patients.

Greetings! My name is Ryan Wright. As an account executive at ClearPivot, I have managed plastic surgery and medspa clients for the past few years. In that time, I have uncovered a huge need for plastic surgery practices to use a customer relationship management (CRM) platform on top of their patient management software. I promise this article will save you time, and help you grow lead generation (and ultimately sales) at your practice. I also promise to provide you helpful tips about how to get the most out of a CRM. A CRM is a software tool that gives you visibility on your leads (potential net new patients), visibility on your follow-up activities with those leads, and visibility on the recorded information of those leads.