Payment Failures: The Hidden Gem of SaaS Retention
Ethoca estimates that payment failures account for $145.9 billion in sales lost globally every year. So why don’t more businesses focus on it as part of their win-back campaigns?
Read MoreEthoca estimates that payment failures account for $145.9 billion in sales lost globally every year. So why don’t more businesses focus on it as part of their win-back campaigns?
Read MoreThere are few industries as impactful as medical devices. Because these products can define an individual's quality of life, people need to understand why they can trust your product to perform better than the rest. That means that a...
Read MoreOne of the first things that SaaS company owners will tell you is how their road to success was paved with failed businesses. Early-stage companies face challenges such as limited staffing, funding, and customers in the beginning. Even...
Read MoreEmails are one of the oldest tools available in digital marketing. The first email was sent in 1971, and by 1978, the first email campaign was delivered to 400 mailboxes, resulting in $13 million in sales. Then, with new technology came...
Read MoreLet's start with a question. How far in advance should you plan out your medical device company's marketing strategy? Take your time. You can expect to scratch your head a little here.
Read MoreThe stakes in the medical device manufacturing industry are high. Given that they deal directly with people's health, companies have to navigate precise regulatory, scientific, and technical requirements. It makes sense that medical device...
Read MoreHubSpot is a user-friendly one-stop business platform that can meet the marketing, sales, service, content, and operational needs of many businesses today. HubSpot can even be customized to meet the specific needs of businesses by...
Read MoreGetting started in pay-per-click (PPC) ads can seem intimidating when you don’t know where to start. However, this shouldn’t get in the way of you using arguably one of the most effective ways to get new leads. Medical device manufacturers...
Read MoreAlthough retention is just as important as sales or acquisition, businesses tend to spend more money on the quick return of sales and acquisition, and less on the relationship-building that leads to great retention. Studies have shown that...
Read MoreHubSpot is a wonderful CRM and marketing automation tool, but it isn't the only one out there. Pardot from Salesforce is a popular alternative. How do these platforms compare to each other?
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