Prospective residents of your senior living community are more digitally savvy than ever before.

66% of seniors 65+ use the Internet

Half of seniors 65+ have home broadband

40% of seniors 65+ own a smartphone

We are used to getting things instantly. Today, we can download music and movies, video chat, and even order groceries and have them in a flash.

The ClearPivot team is really excited about video marketing right now. A part of successful inbound marketing campaigns for years, video marketing is really taking the limelight and getting results for retirement communities at the moment.

Marketing a nursing home is tough! What was popular (and worked) even a few years ago may now be obsolete or outdated. New, powerful tactics and knowledge are transforming how we grow our businesses on a seemingly daily basis.

Demand for assisted living communities has soared in recent years. And so has the competition. In order to stand out and attract new residents, it is imperative that your community have a well-defined marketing plan which clearly identifies your objectives and addresses each of them in ways that deliver exceptional ROI.

Have you ever heard that old adage, “Give someone a positive experience and they tell three people. Give them a negative experience and they tell 30 people?”

We're not sure those numbers are a hard and fast rule, but there is certainly some legitimacy to the claim. The internet has provided ample opportunity for frustrated customers (or would-be customers) to attack companies — including retirement communities. This can often paint a twisted picture of reality at your retirement community and can ultimately have a dramatic impact on your bottom line.

Many people think social media marketing is only for prospects under 50. Wrong! Sixty-four percent of people between the ages of 50 and 64 use at least one social media account as do 37 percent of folks 65 and older. (Facebook is by far the most popular social channel, with 65 percent of people aged 50-64 and 41 percent of those older than 65 using it.)

Whether your retirement community has been a part of your town for years or you’re just moving into the neighborhood, when you decide to get really serious about marketing it to potential residents, you should create a marketing campaign for it.

With so many choices, it can be difficult and time consuming to identify potential marketing partners. It is important to select an agency that has a proven track record with healthcare providers focused on aesthetics. Finding a team that blends well with your practice’s culture is essential. While every partnership needs time to take shape, starting with an experienced team who has been successful with similar clients is a great place to start.

Are you using Instagram to market your retirement/assisted living community to your potential residents and/or their adult children?

If you’re not and the reason is because you believe your target market (people ages 45 and up) aren’t using Instagram, we urge you to take a closer look. Half a billion people (500 million) use Instagram every day around the world (with 77.6 million of them in the US),  and 26% of them are over the age of 50.