With any smaller SaaS company or a company just starting their marketing journey, bandwidth and resources are always a hurdle most companies face. Where do you start, and how do you implement a powerful marketing engine? What type of...Read More
With experience both with multi-national organizations and at early-stage software startups, Chris Strom started ClearPivot in 2009 to address an increasingly growing need for businesses: the increasing importance web-based marketing channels, and the confusion and lack of understanding in many businesses of how to harness the new opportunities brought on by these changes. Solving these challenges is what gets Chris and his team out of bed each and every morning.
Open source software has a lot of things going for it. Anybody can access it and customize it for their own use. Everybody can contribute to it, sharing what they created for themselves for the benefit of others. And of course it’s free.Read More
If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for 2020: create a buyer persona for each of...Read More
Overcoming the Obstacles of Medical Device Advertising
What’s one of the most significant problems when advertising medical devices for the modern healthcare provider or clinic? It’s not the fact that there are countless brands and...Read More
As a senior living facility, you might think it’s easy to identify and connect with your target audience. After all, it’s right there in your business description. Seniors. The aging and elderly part of the population who require...Read More
The best way to market any medical device depends on the specific product and, therefore, who you’re marketing to. Success comes from tailoring content and campaigns to match your targets’ needs and interests, as well as where they are...Read More
Choosing a marketing agency for your retirement community can feel daunting. It is essential to find a team that inspires trust and confidence in their ability to achieve strong results with strong ROI. But it is equally essential to...Read More
Perhaps your medical devices are so unique and miraculous that they sell themselves.
That would be nice, but it’s far more likely that you need to introduce your equipment to potential purchasers and users and give them solid reasons...
You Cannot Have One Without the Other
Ah, CRM. It’s one of the most common acronyms used by sales and marketing professionals these days. But are we talking about Customer Relationship Management, or Customer Relationship Marketing? The...Read More
A Multi-Dimensional Approach
Successfully marketing the medical equipment your company makes requires a multi-pronged approach – using a variety of formats and channels to reach each of your key target audiences. The complexity can...Read More