You Cannot Have One Without the Other

Ah, CRM. It’s one of the most common acronyms used by sales and marketing professionals these days. But are we talking about Customer Relationship Management, or Customer Relationship Marketing? The truth is, you can’t have one without the other – at least, not if you want to grow your medical device manufacturing business.

You can’t attract attention to your brand or your specific products, or expect to keep prospects interested, without “catchy” content. You can’t track your content’s performance or engage with individual leads, without the right tools. That’s why we speak of CRM in two somewhat different but equally important ways.

A Multi-Dimensional Approach

Successfully marketing the medical equipment your company makes requires a multi-pronged approach – using a variety of formats and channels to reach each of your key target audiences. The complexity can quickly overwhelm you. Technology is crucial, to streamline processes and ensure content is published on time, in the right place. But you need the right tool to do the job well – and as effortlessly as possible.

The HubSpot platform has long been the go-to solution for companies across virtually all sectors that want to maximize results and ROI from their digital marketing. For medical device marketing, HubSpot is ideal for reaching out to prospects, nurturing them as leads, converting them to buyers, and keeping your company top-of-mind with them in the future to encourage repeat sales.

Prospective residents of your senior living community are more digitally savvy than ever before.

66% of seniors 65+ use the Internet

Half of seniors 65+ have home broadband

40% of seniors 65+ own a smartphone

We are used to getting things instantly. Today, we can download music and movies, video chat, and even order groceries and have them in a flash.

The ClearPivot team is really excited about video marketing right now. A part of successful inbound marketing campaigns for years, video marketing is really taking the limelight and getting results for retirement communities at the moment.

Marketing a nursing home is tough! What was popular (and worked) even a few years ago may now be obsolete or outdated. New, powerful tactics and knowledge are transforming how we grow our businesses on a seemingly daily basis.

Demand for assisted living communities has soared in recent years. And so has the competition. In order to stand out and attract new residents, it is imperative that your community have a well-defined marketing plan which clearly identifies your objectives and addresses each of them in ways that deliver exceptional ROI.

Have you ever heard that old adage, “Give someone a positive experience and they tell three people. Give them a negative experience and they tell 30 people?”

We're not sure those numbers are a hard and fast rule, but there is certainly some legitimacy to the claim. The internet has provided ample opportunity for frustrated customers (or would-be customers) to attack companies — including retirement communities. This can often paint a twisted picture of reality at your retirement community and can ultimately have a dramatic impact on your bottom line.

Many people think social media marketing is only for prospects under 50. Wrong! Sixty-four percent of people between the ages of 50 and 64 use at least one social media account as do 37 percent of folks 65 and older. (Facebook is by far the most popular social channel, with 65 percent of people aged 50-64 and 41 percent of those older than 65 using it.)

Whether your retirement community has been a part of your town for years or you’re just moving into the neighborhood, when you decide to get really serious about marketing it to potential residents, you should create a marketing campaign for it.