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The Cost Of Marketing Inaction To Your Business

I remember sitting at the Blue Sparrow Cafe on beautiful July morning, waiting eagerly for my then-date to arrive for a lovely time in a relaxed conversation over coffee. She was beautiful, and over a six-week period, I saw all of the signs and indicators that this is someone I could consider for a long-term relationship. I had not shared how I felt, and I had planned to that day, but little did I know that my delay and inaction in communicating my feelings came too late. She informed me within about 20 minutes that another man had unexpectedly entered her life, and even though it took her 10 more minutes to tell me everything she loved about me, that this was one of the hardest decisions she ever had to make, and she decided to pursue this other man, and let me down as gently as possible. What did my inaction cost me? The girl of my dreams? I’m not that dramatic, but I tell you what: I went home feeling so low that day, seeing her face in my mind, hearing her words in my head, and wondering what kind of a great life with her I left behind by waiting too long to communicate with her. I have not let that happen again, and I never will.

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Topics: Marketing Strategy

5 Steps for Customer Review Management for Retirement Communities

Have you ever heard that old adage, “Give someone a positive experience and they tell three people. Give them a negative experience and they tell 30 people?”

We're not sure those numbers are a hard and fast rule, but there is certainly some legitimacy to the claim. The internet has provided ample opportunity for frustrated customers (or would-be customers) to attack companies — including retirement communities. This can often paint a twisted picture of reality at your retirement community and can ultimately have a dramatic impact on your bottom line.

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Topics: Retirement Community Marketing

HubSpot vs. Wix: A comparison of two platforms

At ClearPivot one of the questions we receive quite often is what makes one platform better than the other? With options like HubSpot, Marketo, WordPress, Squarespace, Weebly, and Wix to name a few - how and why should a business choose one platform over the other?

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Topics: Web Design & Development

How Social Media Marketing Can Grow Your Retirement Community

Many people think social media marketing is only for prospects under 50. Wrong! Sixty-four percent of people between the ages of 50 and 64 use at least one social media account as do 37 percent of folks 65 and older. (Facebook is by far the most popular social channel, with 65 percent of people aged 50-64 and 41 percent of those older than 65 using it.)

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Topics: Retirement Community Marketing

How to Create Effective Retirement Community Marketing Campaigns

Whether your retirement community has been a part of your town for years or you’re just moving into the neighborhood, when you decide to get really serious about marketing it to potential residents, you should create a marketing campaign for it.

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Topics: Retirement Community Marketing

Which Marketing Agency is the Best Fit for Your Plastic Surgery Practice?

With so many choices, it can be difficult and time consuming to identify potential marketing partners. It is important to select an agency that has a proven track record with healthcare providers focused on aesthetics. Finding a team that blends well with your practice’s culture is essential. While every partnership needs time to take shape, starting with an experienced team who has been successful with similar clients is a great place to start.

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Topics: Plastic Surgery Marketing

5 Strategies for Marketing Your Retirement Community on Instagram

Are you using Instagram to market your retirement/assisted living community to your potential residents and/or their adult children?

If you’re not and the reason is because you believe your target market (people ages 45 and up) aren’t using Instagram, we urge you to take a closer look. Half a billion people (500 million) use Instagram every day around the world (with 77.6 million of them in the US),  and 26% of them are over the age of 50.

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Topics: Retirement Community Marketing

Why Marketing Automation Makes Sense for Retirement Communities

We get a lot of questions about marketing automation here at ClearPivot. It comes with the territory of being a Hubspot-Certified inbound marketing agency! I like to illustrate marketing automation with a few blasts from the past:

Remember when you had to set the VCR every time you wanted to record your favorite show? Now, you can set up your DVR to record the entire season and the episodes are there whenever you want to watch them.

Can’t get to the phone in time? In the past, you would have to interrupt the answering machine (remember those?) or call right back to apologize profusely and immediately drop what you were doing to talk to whomever was trying to reach you. Today, Google, Siri or another AI platform can automatically text your friends or relatives to let them know you’re busy and will get back to them.

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Topics: Retirement Community Marketing

How Inbound Marketing Can Be a Game Changer For Retirement Communities

You’ve probably heard the phrase “inbound marketing” if you’ve searched for ways to grow your retirement community. It’s a popular one among marketing professionals, although for many outside of the industry, inbound marketing is almost synonymous with “marketing.” That’s because traditionally tried and true methods like TV, newspaper, radio or phone book ads are becoming increasingly obsolete in our connected world.

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Topics: Retirement Community Marketing

How to Create Effective Branding for Your Retirement Community

As the number of people who reach age 65 increases, so does the number of retirement communities.

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Topics: Retirement Community Marketing