SEO for SaaS: Smart Strategies to Multiply Your Organic Leads

People are searching for answers to their most pressing problems, and your app or software solution may be exactly what they’re looking for. But, how do you ensure your solution gets found by the right prospect at the right time? Implementing SEO best practices for Software as a Service (SaaS) is a crucial step in SaaS marketing. By understanding your audience, conducting specific keyword research and organizing your content into pillars and clusters, you give your solution a fighting chance to appear high in organic search results.

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Topics: SaaS Marketing

Are You Ready for Interactive Content? See How It Can Fit With Your Marketing Strategy

Interactive content is useful only if it fits your specific content strategy. Learn how to assess, identify, and evaluate your content accordingly.

If you aren’t already using interactive content, you’re probably wondering what all the fuss is about. B2B marketers are finding it an increasingly effective way of not only grabbing attention but helping push leads along the buyer journey.

93% of marketers agreed that interactive content is effective in educating buyers versus just 70% for static content.

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How a Video-Based Sales Process Can Actually Improve Your Results

The big sales and prospecting change we’ve been hearing about through 2019 and into 2020 is how moving over to video can help improve your customer service, sales, and prospecting effectiveness. And by all arguments, it makes sense. I’ve moved over for about the past 3 months, and here’s what I’ve learned in 7 key areas.

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Topics: Video Marketing

How is Coronavirus Changing the Marketing Business?

The Coronavirus Pandemic is a once in a lifetime experience. It's hard to know what to do right now, but one thing's for certain: We can't go on marketing our companies like we were before. 

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The Hidden Cost of Open Source Software

Open source software has a lot of things going for it. Anybody can access it and customize it for their own use. Everybody can contribute to it, sharing what they created for themselves for the benefit of others. And of course it’s free.

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How to Write Marketing Content For an Unfamiliar Industry

You did it! You landed a new job as marketing manager at company XYZ! Now it’s time to get down to work and write some marketing materials for your new company, but you don’t know where to start.  Although you know marketing, you don’t particularly know the ins and outs of your new company’s products and services. As a project manager for a marketing agency, we often take on new clients where we are initially unfamiliar with their products and services and need to on-board ourselves quickly. So how do we do it? Here’s some ideas and resources from our own experience that might help you in producing quality marketing and technical content for your company.

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Topics: Content Marketing

English-to-Arabic Website Translation - 10 Steps for Getting it Right

Very few English websites have Arabic translations, less than 5%, yet there are more than 420 million people in the world who are Arabic speakers. This is a huge opportunity for targeting Arabic speakers and growing your business. 

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Key Components of a Great Buyer Persona

If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for 2020: create a buyer persona for each of your key audience segments. We’ll give you a head start, with some insight here on the key components that go into a great buyer persona.

Each persona is like a guide who will direct you toward the marketing content, formats and delivery channels your most important targets are using. Without that help, you risk wasting time and money wandering around in the vastness of the online marketplace, hoping you’ll run into a viable prospect.

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Topics: Persona Marketing

How to Set Advertising Budgets for Senior Living

Marketing senior living can feel overwhelming for those not prepared for the challenge of juggling numerous campaign roles, such as analytics guru, SEO expert, sales vendor, and marketing calendar manager. On top of all that, you have to figure out the best way to allocate your marketing and advertising budget to reach the optimal audience spread and keep your leads and occupancy at a desired level for your facility.

There are several trends that you should take into account when evaluating your senior living outreach budget:

Seniors are more digitally savvy - Most searches for senior living begin online these days, and so having a web presence and active digital brand is essential for any impactful marketing and advertising initiative. In fact, 6,000 online searches concerning senior care and senior living are made every hour in the US.

Seniors are increasingly mobile - Investing in mobile marketing and click-to-call advertising has been shown to convert 30% more than just web-based outreach. Fortunately, seniors and their caretakers are on their phones more than ever, so investing advertising with “Call now” CTAs can help accelerate sales and drive more leads.

Senior living has become highly competitive - A rise in senior living facilities has now combined with in-home care options and other alternative care methods, cluttering the ad space. At the same time, 60% of senior living marketers and advertisers have seen a stagnation of their budget in the past year.

With those in mind, here’s a main process way to break down your senior living marketing budget. It just takes a little math on your end.

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Topics: Retirement Community Marketing, Senior Living

How to Optimize Your Medical Device Marketing Budget

When you are marketing medical device sales or services to the healthcare market, every dollar has to count for maximum ROI. But where should these advertising and marketing spends be invested in? Unfortunately, many medical device vendors rely on erroneous assumptions and unreliable historical data to inform their device marketing budget for the upcoming year or quarter.

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Topics: Medical Device Marketing