Have you ever heard that old adage, “Give someone a positive experience and they tell three people. Give them a negative experience and they tell 30 people?”
We're not sure those numbers are a hard and fast rule, but there is certainly some legitimacy to the claim. The internet has provided ample opportunity for frustrated customers (or would-be customers) to attack companies — including retirement communities. This can often paint a twisted picture of reality at your retirement community and can ultimately have a dramatic impact on your bottom line.