Blog

Monica Evans

Recent Posts

SaaS Advertising That Works: 5 Important Tips

The overwhelming number of advertising choices for SaaS companies can leave your head spinning. But if you take a calculated reading of where you’re trying to lead your campaign, you can nail down a trusted ally and move forward with confidence. Take heed of these SaaS advertising strategies as a prerequisite to success.

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Topics: SaaS Marketing

Social Media Tactics Every SaaS Company Needs to Know Now

Social media is so ingrained in our modern lives that leaving it off the table as a marketing source for your SaaS company would be a huge missed opportunity. Cloud-based apps and social media users travel in the same circles after all. That's a huge segment of the population just waiting to hear what it is that you have to say!

Daily activity and engagement on social media are at peak levels in 2020. 20% of LinkedIn users check their accounts on a daily basis, with 70% of Facebook users checking in daily. Twitter is used heavily in tech-forward crowds, and if used correctly is a fantastic direct pipeline to potential customers of your company.

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Topics: SaaS Marketing

Which Marketing Metrics Matter for a SaaS Company?

SaaS companies, almost more than any other type of company, rely on just the right balance of a few key metrics. If all of these metrics line up right, your company can grow like a rocket ship. If any of them get out of whack, your best-case scenario is a long, slow struggle, and your worst-case scenario is a swift dive into bankruptcy. These are high stakes for just a couple of numbers! So let’s dive in and see what crucial marketing metrics your SaaS company needs to be tracking.

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Topics: SaaS Marketing

What is a GamePlan and Why is it Important?

The state of your marketing and sales

Have you taken a hard look at how sales communicates with marketing and vice versa? Marketing and sales teams don’t need to be competing with each other; they need to be working together. Analyzing how your teams interact and fixing those issues will help out tremendously in the long run and in the short term with your buyer persona development. Your sales team talks with prospects on a daily basis to try and sell them your solution/product. If marketing can understands those pain points, they can create content that speaks to those people. And provide material for the sales team to help make the sale.

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Topics: Persona Marketing, Content Marketing