Social media is so ingrained in our modern lives that leaving it off the table as a marketing source for your SaaS company would be a huge missed opportunity. Cloud-based apps and social media users travel in the same circles after all. That's a huge segment of the population just waiting to hear what it is that you have to say!
Daily activity and engagement on social media are at peak levels in 2020. 20% of LinkedIn users check their accounts on a daily basis, with 70% of Facebook users checking in daily. Twitter is used heavily in tech-forward crowds, and if used correctly is a fantastic direct pipeline to potential customers of your company.