Blog

Courtney Williams

Recent Posts

Messenger Kids: Is this helpful or harmful to our kids?

We all know Facebook is the social media giant for millennials through baby boomers, but now they’ve created a new app, Messenger Kids, just for kids under thirteen. Messenger Kids is designed for kids ages 6 to 12, which has a lot of parents, like me, wondering what age is appropriate to introduce your child to social media?

Read more »

Topics: Social Media

Is There Such a Thing as Over-Posting on Social Media?

We all want to see great results from our social media posts. So it seems logical to think that the more posts you put out into the social media universe, the more engagement, shares, and web traffic you’ll gain. But is that really the case, or will people start to tune you out? Let’s take a look. 

Read more »

Topics: Social Media

How to find your SEO keyword data through your landing pages

Are you tired of the majority of your website traffic being attributed to “unknown keywords?” Yeah, so are we! Thankfully our Principal, Chris Strom, has found a nice little workaround to help solve the mystery of these unknown keywords.

Read more »

Topics: SEO

How Plastic Surgeons Should Respond to Negative Reviews

A recent survey revealed that 84% of patients check online reviews, most as their first step, when evaluating doctors. Patients considering aesthetic enhancement procedures rely on this new form of word-of-mouth advertising as a reliable source. While an abundance of positive reviews is helpful, most plastic surgery and cosmetic surgery practices also receive a few critical reviews. Here are some practical tips for responding to negative patient reviews:
Read more »

Topics: Plastic Surgery Marketing

Mobile vs desktop ad space: challenges and opportunities

It’s pretty clear that when it comes to mobile vs. desktop web use, mobile wins hands down the majority of the time since our phones are always with us. This, however, does not make desktop obsolete for marketers in any way. On the contrary, desktop is still a worthy opponent for mobile and should not be overlooked in your marketing plan. So what exactly are the pros and cons to both? Let’s take a look at the challenges and opportunities for mobile vs. desktop.

Read more »

Topics: PPC

Social media in your backyard - Nextdoor, a neighborhood network tool

The word is spreading fairly quickly about Nextdoor.com, a neighborhood-based social network service. While this free service is hardly new (it launched over four years ago), it’s now becoming the latest rage in the world of social media. So naturally, marketers want to know how they can get in on the action and and extend their reach to Nextdoor.

Read more »

Topics: Social Media