Anyone who has kept an eye on the calendar warily knows that when summer is almost here, it means a diet and exercise routine to get that beach body (and perhaps attract other fit people on the sand). Just as being physically fit is important, so is having a fit website with a content marketing plan that attracts the right kind of visitors – and that takes a diet and exercise regimen all on its own.
The problem that many websites have is similar to what people face after a season or two of neglect: bloated content, irrelevant content, and overall lack of tone. The irrelevant content means that the wrong prospects are visiting the site, wasting your time and your sales team’s time by following up on inbound leads from unqualified prospects.
Irrelevant content also skews your web analytics, which makes it harder to optimize your website’s conversion, and along with those skewed analytics could provide a false sense that the site is succeeding as a lead generation tool. That means you could end up wasting even more time producing content that ultimately is not a good fit for your prospects or your sales process.