Blog

Laura Moes

Laura has extensive enterprise-level software experience with JD Edwards and Chevron Chemical Information Systems including programming, design, system analysis, and customer support. Laura Moes holds a B.A. Computer Science degree from University of Missouri-Columbia. In her spare time Laura enjoys reading, playing the piano for community groups, bicycling, leading a girl scout troop, and spending time with her family.

Recent Posts

How Marketing Directors Should Do Their Monthly Reporting

Another month has passed and many employees are preparing month-end reports for all sorts of aspects of their business including sales, marketing, production, customer service, finances, and more. Month-end reports are used by management and investors to measure monthly results, future trends, and the overall health of the company. As a Marketing Director, you are one piece of the big puzzle and tracking your marketing results is important for three reasons.

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Does your website need an SSL certificate?

Have you ever wondered if your personal information like credit card numbers and passwords are safe from thieves when communicating through the internet? If so, there is an easy way to tell no matter what browser you use. If you look to the top of your browser to the URL (commonly known as a link or website) you will see either “http” or “https”. The beginning characters “http:” indicate the site is using the standard HyperText Transfer Protocol(or http). “Https” is a secured protocol that encrypts the data before transmitting it from your PC to the destination website, where it is then decrypted.

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Topics: SEO

How to Write Marketing Content For an Unfamiliar Industry

You did it! You landed a new job as marketing manager at company XYZ! Now it’s time to get down to work and write some marketing materials for your new company, but you don’t know where to start.  Although you know marketing, you don’t particularly know the ins and outs of your new company’s products and services. As a project manager for a marketing agency, we often take on new clients where we are initially unfamiliar with their products and services and need to on-board ourselves quickly. So how do we do it? Here’s some ideas and resources from our own experience that might help you in producing quality marketing and technical content for your company.

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Topics: Content Marketing

Pinterest Crash Course for Marketers

Humans are attracted to visual images, and Pinterest is a platform that capitalizes upon this human behavior by providing a social network that allows you to collect or share images (pins) you like and save them to your own collections (boards) or share them with friends. Originally launched in 2010 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra, the website and mobile app were opened to the public in August of 2012. The Pinterest tagline, A visual bookmarking tool that helps you discover and save creative ideas, explains the company’s purpose. Allowing you to save images is like creating your own personal book of ideas and the social media functions allow you to share your interests with the world. The best part is that a Pinterest account is absolutely free, and setting up an account is very easy.

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Topics: Social Media

Facebook Reactions: Two Weeks Post-Launch

The Reactions on Facebook rolled out in the US about two weeks ago (Feb 23) and people are already using the new “emoji” reactions without hesitation. If you touch and hold the Like button on a facebook post on your phone (or hover with your mouse on a computer), you now have six animated pictures to provide a quick, easy, visual response without typing a message. Along with the original Like button, you can now choose Love, HaHa, Wow, Angry, and Sad to communicate your feelings quickly.

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Topics: Social Media

Google Turns on RankBrain AI to Improve Search Results

Beginning in 2015, Google added a new artificial intelligence (AI) program called RankBrain to its Hummingbird algorithm for delivering google search results. This addition is just one of many components that comprise the Hummingbird algorithm. However, in less than a year, RankBrain has been elevated to the third most important ranking factor in determining displayed search results. So what is RankBrain, how is it being used, and how will it affect your SEO strategy?

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Topics: SEO

Case Study: Infographic production for Southern Surgical Arts

As marketers, it is often difficult to know whether a particular strategy is worth the effort until you give it a try. Visual content can often be well worth the effort as the statistics from this infographic from OneSpot indicate:

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Topics: Content Marketing

Is the Post-Holiday Bounce-Back Real?

As a Project Manager at ClearPivot, a key part of my job is tracking and reporting on key marketing metrics every month to track what's working and what's not. Monthly reporting time can be a win or a loss for most companies, but what do those numbers mean and how do they affect your strategy? As each month comes to a close, it is time to prepare the monthly reports for my clients to compare our month-over-month statistics. This is a task I usually enjoy because you can see how the work you have done through the month to produce and distribute great content of website pages, blogs, posts, tweets, posts and so on has performed. You can analyze your campaigns to see what was effective and where you could improve.

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Topics: Inbound Marketing

Marketing Fitness 101: How to Optimize Your Website Content

Anyone who has kept an eye on the calendar warily knows that when summer is almost here, it means a diet and exercise routine to get that beach body (and perhaps attract other fit people on the sand). Just as being physically fit is important, so is having a fit website with a content marketing plan that attracts the right kind of visitors – and that takes a diet and exercise regimen all on its own.

The Problem

The problem that many websites have is similar to what people face after a season or two of neglect: bloated content, irrelevant content, and overall lack of tone. The irrelevant content means that the wrong prospects are visiting the site, wasting your time and your sales team’s time by following up on inbound leads from unqualified prospects.

Irrelevant content also skews your web analytics, which makes it harder to optimize your website’s conversion, and along with those skewed analytics could provide a false sense that the site is succeeding as a lead generation tool. That means you could end up wasting even more time producing content that ultimately is not a good fit for your prospects or your sales process.

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Topics: Content Marketing

The secret of local search for plumbing companies

While it’s tempting to use old-school SEO methods like keyword stuffing and link-building to promote your plumbing business online, a much more effective way to increase your client base is to focus on local search marketing.

Local search queries are searches made by people looking for businesses and products geographically nearby. People in New York will want to find plumbers in New York, while people in Dallas will want to find plumbers in Dallas. In the United States alone, there are more than 10 billion searches made online. Of those searches, 20-percent of desktop queries and 50-percent of mobile queries are locally-focused.

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Topics: SEO