At the end of the 1990s, Dave Thomas and about a dozen other software developers met at a ski resort in Utah, and ended up changing software development forever. In their Manifesto for Agile Software Development, the group laid out a...
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Software-as-a-Service businesses seem to run on acronyms. Even the name of the industry is nearly always referenced as the acronym SaaS. Important metrics that measure revenue, business success, and even the types of audiences reached...
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If you’re a creator of SaaS, or a maker of any kind, it’s nearly unthinkable to forgo a launch of your product on Product Hunt. With over 4 million monthly visitors and an active community of over 40,000 registered users, it’s a...
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The customer lifecycle for most typical companies usually consists of some combination of acquire, engage and expand. But for SaaS businesses, we oftentimes like to further subdivide this process, so that the entire customer lifecycle...
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The decision to boost your sales and marketing efforts by hiring a SaaS marketing agency is a smart way to stay focused on running your business when you start to grow past your internal team’s capacity. Deciding you need agency help is...
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If you’re in the SaaS business, you know how incredibly tough the competition is.
There are startups who seemingly never sleep. There are huge, legacy solutions that so many enterprises are locked into, we may wonder how to even begin...
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Sometimes, no matter how knowledgeable and talented your marketing team is, you have to seek outside help to keep up with the demands of generating the right leads for your SaaS solution. To get you started on your hunt for the best...
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Choosing the right marketing channels for your SaaS product is not a spray and pray endeavor. In fact, putting out the same message across a bunch of different channels and hoping something sticks is one of the best ways to waste your...
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Generating leads for your SaaS solution doesn’t have to be a mystery, or a struggle. With the right marketing strategy, it becomes automatic. Get qualified leads into your SaaS marketing flywheel with these tried and tested lead...
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As a SaaS marketer, your integrations to other platforms could be one of your most valuable assets. The world’s most successful SaaS companies use native integrations to boost trust, find audiences, and improve their product. If you’re...
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