If you’re a creator of SaaS, or a maker of any kind, it’s nearly unthinkable to forgo a launch of your product on Product Hunt. With over 4 million monthly visitors and an active community of over 40,000 registered users, it’s a community...
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Developing a functioning SaaS solution that has actual buyers is no small feat! You’ve ideated, developed, tweaked, de-bugged, and all-around shined up your SaaS product, and it’s ready to market. It’s ready for the world to see. You are...
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The customer lifecycle for most typical companies usually consists of some combination of acquire, engage and expand. But for SaaS businesses, we oftentimes like to further subdivide this process, so that the entire customer lifecycle ends...
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Software-as-a-Service businesses seem to run on acronyms. Even the name of the industry is nearly always referenced as the acronym SaaS. Important metrics that measure revenue, business success, and even the types of audiences reached are...
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Sometimes, no matter how knowledgeable and talented your marketing team is, you have to seek outside help to keep up with the demands of generating the right leads for your SaaS solution. To get you started on your hunt for the best...
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Generating leads for your SaaS solution doesn’t have to be a mystery, or a struggle. With the right marketing strategy, it becomes automatic. Get qualified leads into your SaaS marketing flywheel with these tried and tested lead generation...
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The decision to boost your sales and marketing efforts by hiring a SaaS marketing agency is a smart way to stay focused on running your business when you start to grow past your internal team’s capacity. Deciding you need agency help is a...
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If you’re in the SaaS business, you know how incredibly tough the competition is.
There are startups who seemingly never sleep. There are huge, legacy solutions that so many enterprises are locked into, we may wonder how to even begin to...
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Building a buyer persona is foundational to everything in marketing. Quite simply, the purpose of any marketing content, no matter the form or platform, is to connect with a person. Right? Starting your SaaS marketing strategy with a look...
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One of the most important nuances of SaaS marketing is the idea that you are marketing on multiple layers to multiple people at once. In fact, the best SaaS companies take time to consider layered buyer personas, which we write about in...
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