Communicating with your leads and customers by email is important because it guides them through the experience of your brand and helps you gather data that ultimately improves their experience within your sales process. The key to successful SaaS email marketing hinges on the individualization of your automated campaigns that nurture users from the point of pre-trial, to free-trial, all the way to subscription of various levels. Here we talk about how to become effective at the process and the importance of individual engagement with users.

There are three major phases to marketing for Software as a Service. The first is to get your lead into your funnel and interested in signing up for a free trial. The second is taking them from the free trial into a paid membership at the highest possible level. The third phase is keeping that customer and moving them towards higher levels of membership when and where it makes sense for them. Beyond that, it helps to continue engaging that customer/user community so that they share their delight with others to bring them into the first phase, starting the process over again.

World-famous marketer and entrepreneur, Neil Patel warns that SaaS marketing is a different beast, and suggests that a great product and amazing customer service are the pillars of SaaS success. He’s right, and in the B2B space, SaaS marketing gets even more specific. Let’s explore the most important nuances and get you on the right track for B2B SaaS marketing.

People are searching for answers to their most pressing problems, and your app or software solution may be exactly what they’re looking for. But, how do you ensure your solution gets found by the right prospect at the right time? Implementing SEO best practices for Software as a Service (SaaS) is a crucial step in SaaS marketing. By understanding your audience, conducting specific keyword research and organizing your content into pillars and clusters, you give your solution a fighting chance to appear high in organic search results.