It's Time to Commit to Marketing.

If you’re trying to attract consistent leads and reach your sales goals without wasting any more of your company’s time and money, you’re going to have to commit to marketing. And, not in a superficial way, like trying out yet another tweak on your Contact Us button, or boosting a couple of Facebook posts. No, committing to your marketing means investing in your own message, relationships, and customers consistently. There is no way to get to your goals if you’re not putting in a committed effort toward building the systems you need to make them happen. It’s time to stop spinning your wheels with one-off campaigns, and commit to sustained effort.

 

Inbound-flywheel

Working with a Marketing Agency

Working with an agency is one way to make significant progress and stick to your plans long-term without having to hire, train, and manage an entire internal team to do all the strategy, copywriting, design, web development, advertising, analytics, and technical systems implementation that you’ll need. A turnkey agency team like ClearPivot provides a depth and breadth of experience not easily found inside one salaried employee.

Learn more about our team here, and our approach to digital marketing here.

Customized Monthly Marketing Packages

We structure all our work around a cadence of monthly sprints based on an agile Scrum methodology. Each of these monthly sprints is customized to your specific needs. After all, not every company needs marketing automation. Not every business wants to run PPC ads. Each client of ours has a unique starting point and specific goals, which requires a tailored approach for best bottom line results. When you work with us on a starter project, we get to know your company, processes and data. This sets us up for a smooth transition into ongoing marketing strategy and production. When you are ready to come in on a monthly package from the beginning, our team spends concerted time and effort on this discovery process. Many of our clients tell us they are amazed at our ability to understand their business and start making high-impact changes quickly.

Unlike most marketing agencies out there, we don’t lock our clients into long-term agreements. We operate our packages on a month-to-month basis, because we know our results speak for themselves.

4 of the Best Ways to Work With ClearPivot

90-Day Lead Generation Sprint

Take advantage of ClearPivot’s customized Scrum approach to lead generation. We’ll get started right away with real lead generation while at the same time pushing forward your strategy as we gather data and use our team’s expertise to shape the plan.

  • Connect with our consultants to make an immediate plan
  • Build or update marketing infrastructure to prepare for lead generation
  • Create or update offers and landing pages to fuel lead gen and sales process
  • Custom-built advertising campaigns (PPC, Social, Search)
  • Built-in marketing expertise to analyze and pivot along the way
  • Closing meeting with your updated marketing and lead generation strategy for moving forward
  • Fully customized Playbook for moving forward after your Lead Gen Sprint

Go-to-Market Strategy

Our go-to-market strategy development is a comprehensive 4-step process designed to put your marketing on the road to increased sales and customer loyalty. In our first two steps, we focus on discovery, and in the last two, we take that into an actionable plan for reaching your ideal audience(s). Here’s what our Go-to-Market Strategy process looks like, and you can get much more information by selecting the button that follows. 

  • Homework
  • Kick-Off Meeting
  • Buyer Persona Meeting
  • Research
  • Final Presentation

Marketing Production Retainers

Many of our clients work with us to execute smart marketing strategies and campaigns on an ongoing basis. We use the same Scrum approach of monthly sprints for this type of engagement as well, moving the needle simultaneously on several categories of marketing initiatives at once. This approach brings an effective combination of discipline and agility to rolling out and hitting your marketing targets one by one, rather than the reactionary “fire-fighting” approach of many marketing agencies. Typical production retainers entail a combination of:

  • Content production for sales pages, blogs, and other website pages
  • Google search ad management
  • Social media marketing and advertising
  • Email campaigns
  • Ongoing CRM and database management
  • Premium content such as pillar pages, eBooks, infographics, or custom website UX elements
  • Marketing automation implementation
  • Monthly analytics and strategy planning meetings

HubSpot Implementation

Implementing a marketing automation platform like HubSpot requires expertise. It’s no surprise many smart companies look for an agency like ClearPivot — a HubSpot Partner for over a decade. We work with HubSpot on a daily basis, and have successfully implemented its marketing, sales and service platforms for the majority of our life as an agency. Here are the types of projects our HubSpot implementation experts work with clients on:

  • Database cleaning and import
  • Integration with external systems
  • Lead nurturing campaigns
  • Custom lead scoring
  • Deal pipeline buildout
  • CMS migration
  • Custom object implementation
  • Process improvement and SOP documentation

What Does it Cost?

Naturally you want to know what you could get from working with ClearPivot and what it will cost, but one-size-fits-all actually fits no one.

Many of our client engagements range between $3K to $6K per month. However, we don’t force pre-built, cookie-cutter pricing packages on prospective clients, because in our experience, the more tailored the engagement the better the results. We use an initial discovery process to learn about your goals, capabilities, current team structure, and needs, then devise a recommended monthly sprint scope of work just for you.

Why ClearPivot?

Yes, we have an extensive track record. We have some impressive case studies, and a long list of clients who have been working with us for years. But, do you want to know our greatest asset? Our people. We have an excellent staff of Consultants, Project Managers, Developers, Designers, and other specialists with a track record of success in digital marketing spanning multiple years. When you work with ClearPivot, you can trust that you are getting the best possible strategy minds on your account. We have ongoing internal training for our team members multiple times a month so everyone stays informed about the latest technologies and best practices.

Beyond that, our team is invested, passionate and motivated, so your tasks are executed with urgency on time, every time.

Below are some of the impressive results our clients have received from our digital marketing campaigns:

We also put our resources where our mouths are, because we use the same techniques we implement with our clients to market our own services and content. As a result, our website currently has page-1 Google Search rankings for 55 of our target keyword topics, 31 of which are currently in the top 3 positions.

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