Have you found yourself in this situation: You’ve purchased one or more of HubSpot’s powerful Hubs (Marketing, Sales and/or Service) and you’ve started installation and implementation but then you begin encountering issues. We get it — it’s a big platform and it can be overwhelming.
It’s simple: we will implement the platform so that it’s installed perfectly for your company’s unique needs and goals.
HubSpot has been adding to its Hub modules steadily, with more and more updates happening weekly. The first, its Marketing Hub, began life back in 2006. Its Sales Hub started growing out in 2013. Its free CRM Hub then debuted in 2014. Next came the Service Hub in 2018.
What’s more, the company has expanded the depth and breadth of all of its existing Hubs continuously as well, resulting in more power and efficiency, but also greater complexity. It can take many hours to acclimate. Trial and error. Making mistakes. When it comes to sales, marketing and customer service, this type of “learning” can be disastrous — resulting in the loss of new leads, new nurturing opportunities, and new customers.
Bottom line: We noticed that many companies have used the platform poorly and it’s mainly due to sub-par or incomplete HubSpot implementation:
HubSpot users need assistance. Confucius said, “Success depends upon previous preparation, and without such preparation there is sure to be failure.” Proper HubSpot implementation is a critical preparation step when it comes to success with inbound marketing, sales and customer service.
We aim to ensure that you’re properly equipped for success with HubSpot.
Over our many years working within HubSpot for ourselves and for our clients, we’ve found several implementation issues characteristic to all three Hubs:
Perhaps the greatest implementation issue in regards to the Marketing Hub is when a company is new to inbound marketing strategies. Thus, someone implementing the Marketing Hub themselves may be unaware of what is really needed.
The second greatest issue is related to the first: many marketers aren’t fully experienced with inbound marketing and therefore create a poor inbound marketing strategy. They, therefore, implement the Marketing Hub poorly.
We’ve also noticed that B2B companies need to have different processes and sales funnels than those of B2C companies, due to each types’ specific buyer’s journey. This can result in businesses creating “wrong” frameworks and funnels.
Front-line salespeople aren’t necessarily as data-driven as marketers. After all, their focus is on making a sale. They might see data as something that helps them make the sale, but we’ve found that they rely more on their “tried and true” sales tactics as they focus most of their effort on selling.
They may, therefore, be resistant to big data and CRMs, taking longer to embrace the power of the Sales Hub. This could mean delays in implementing it and/or working with those who are implementing it to fully explain their sales processes and needs. One cannot see how the tool can help them (until they truly get into it). Onboarding, then, can prove to be “difficult.”
Post-sale customer support brings significantly different situations than pre-sale marketing and sales, and consequently, effective Service Hub implementation brings its own set of challenges. Some of the most common are:
ClearPivot is a HubSpot Platinum Agency Partner and has risen to this distinction due to our advanced knowledge of the HubSpot platform and our significant experience implementing it into real-world situations. We have been passionate HubSpot advocates since 2010.
You have marketing, sales, and customer service tasks to perform: let us help you get to them.
Talk to us about HubSpot Implementation with ClearPivot.