Have you found yourself in this situation: You’ve purchased one or more of HubSpot’s powerful Hubs (Marketing, Sales and/or Service) and you’ve started installation and implementation but then you begin encountering issues. We get it — it’s a big platform and it can be overwhelming.
ClearPivot Implements HubSpot So That You Don’t Have To
It’s simple: we will implement the platform so that it’s installed perfectly for your company’s unique needs and goals. Our implementation services include:
- HubSpot CRM implementation
- Marketing Hub implementation
- Sales Hub implementation
- Service Hub implementation
Why a HubSpot Implementation Service?
HubSpot has been adding to its Hub modules steadily, with more and more updates happening weekly. The first, its Marketing Hub, began life back in 2006. Its Sales Hub started growing out in 2013. Its free CRM Hub then debuted in 2014. Next came the Service Hub in 2018.
What’s more, the company has expanded the depth and breadth of all of its existing Hubs continuously as well, resulting in more power and efficiency, but also greater complexity. It can take many hours to acclimate. Trial and error. Making mistakes. When it comes to sales, marketing and customer service, this type of “learning” can be disastrous — resulting in the loss of new leads, new nurturing opportunities, and new customers.
Bottom line: We noticed that many companies have used the platform poorly and it’s mainly due to sub-par or incomplete HubSpot implementation:
- Some of our clients have jury-rigged the platform in short-sighted ways, affecting how well we may help them in their demand generation efforts.
- We have seen many businesses do a limited implementation of the platform on their own without understanding the full set of capabilities that they’re missing out on.
- We see that many companies start to implement a Hub without a solid business strategy behind how they will use the platform.
HubSpot users need assistance. Confucius said, “Success depends upon previous preparation, and without such preparation there is sure to be failure.” Proper HubSpot implementation is a critical preparation step when it comes to success with demand generation, sales and customer service.
We aim to ensure that you’re properly equipped for success with HubSpot.
What Our Clients Are Saying
Nearly all of our marketing efforts are done through HubSpot, and without the guidance of Monica Evans, our marketing consultant, we would have a static presence on the web. But, since working with ClearPivot, we've written and published many blog posts, created social media content and ads, updated our website, and expanded our email contact strategies. HubSpot is such a great tool to have in the marketing toolbox. Monica has helped me to learn about the interworking's of HubSpot.
Nina Smith
Co-Owner
Youbaby Skin Spa
Possible Implementation Issues with the Different HubSpot Hubs
Over our many years working within HubSpot for ourselves and for our clients, we’ve found several implementation issues characteristic to all three Hubs:
- Eventual end users may not have strategically thought through how to incorporate a Hub into their processes, thus potentially implementing the Hub haphazardly, as issues/needs “came up.”
- End-users may not know what data points/reports they may need and what questions they need to answer so that the correct data fields/forms are correctly created in the Hub (or at all).
- End-users may balk at the shifts needed in their processes in order to use HubSpot to its fullest. They may need to become educated, on-boarded, and coached on new processes and internal frameworks in order to effectively utilize the platform.
Implementation Issues Specific to the Marketing Hub
Perhaps the greatest implementation issue in regards to the Marketing Hub is when a company is new to demand generation strategies. Thus, someone implementing the Marketing Hub themselves may be unaware of what is really needed.
The second greatest issue is related to the first: many marketers aren’t fully experienced with demand generation and therefore create a poor demand gen strategy. They, therefore, implement the Marketing Hub poorly.
We’ve also noticed that B2B companies need to have different processes and sales funnels than those of B2C companies, due to each types’ specific buyer’s journey. This can result in businesses creating “wrong” frameworks and funnels.
Implementation Issues Specific to the Sales Hub
Front-line salespeople aren’t necessarily as data-driven as marketers. After all, their focus is on making a sale. They might see data as something that helps them make the sale, but we’ve found that they rely more on their “tried and true” sales tactics as they focus most of their effort on selling.
They may, therefore, be resistant to big data and CRMs, taking longer to embrace the power of the Sales Hub. This could mean delays in implementing it and/or working with those who are implementing it to fully explain their sales processes and needs. One cannot see how the tool can help them (until they truly get into it). Onboarding, then, can prove to be “difficult.”
Implementation Issues Specific to the Service Hub
Post-sale customer support brings significantly different situations than pre-sale marketing and sales, and consequently, effective Service Hub implementation brings its own set of challenges. Some of the most common are:
- Qualitative and quantitative customer feedback data collected in Service Hub may go under-utilized, or may not even be used at all.
- Former methods of keeping track of customer service issues, tickets, etc. may need to be completely revamped.
- The customer service knowledge base may be severely lacking in breadth and depth, and may be significantly out of date.
- Retraining of customer service staff may be necessary.
ClearPivot’s HubSpot Expertise Makes Implementation Seamless
ClearPivot is a HubSpot Platinum Agency Partner and has risen to this distinction due to our advanced knowledge of the HubSpot platform and our significant experience implementing it into real-world situations. We have been passionate HubSpot advocates since 2010.
A Few of the Benefits of HubSpot Implementation with ClearPivot
- You’ll be able to start using the power of HubSpot to its fullest capability quickly and accurately while supercharging your CRM and implementing your industry's best practices.
- Mistakes will be a thing of the past: implementation will be accurately designed for your specific needs and goals.
- We assign a dedicated ClearPivot strategist to work with your company, not a pool of entry-level staffers.
- Whether someone becomes an ongoing ClearPivot client or not, we provide guidance and training on how to best use the power of the different Hubs.
- We focus on holistic integration between marketing, sales, and service, rather than isolated tactics and “quick and easy” hacks.
Time to Simplify the HubSpot Implementation Process
Implementing HubSpot doesn't have to be a nightmare. ClearPivot has helped teams implement HubSpot for over a decade. Book a free 30-minute call with our teammate Ryan Wright, and get actionable insights that could change your marketing CRM forever, even if we never work together.
