SaaS Marketing in 2022: An A-Z Guide

Software-as-a-Service, or SaaS, now accounts for 25% of all software, and industry-wide revenue is projected to reach $157 billion by 2022. Is your company getting your share of this business?

Maybe you’ve hired an outside marketing team and are just not sure they’re maximizing your potential, or you’ve got an in-house team struggling to decipher SaaS marketing best practices. In any case, there are important fundamentals to get right before anything else, and even more detailed SaaS marketing must-haves you can’t afford to overlook.

Get the Guide to SaaS Marketing in 2022

You're busy building out the go-to-market plan for your company. You're leading a team, improving a SaaS solution to make it the best it can possibly be for your users. This guide is your quickest path toward brushing up on all the SaaS marketing best practices that can help you keep your leads flowing in and your user base growing.

This 7-part guide focuses on what's crucial in SaaS marketing today, with insights into:

1. Fundamentals of SaaS Marketing
2. Traffic Generation
3. Lead Generation and Qualification
4. Lead Nurturing
5. Contact Segmentation and Lead Scoring
6. Delighting Customers to Build Brand Advocacy
7. Budget Planning

Download our A-Z Guide to SaaS Marketing now, and make sure your SaaS product is getting into the hands of the people and business it will benefit most.