What's the Shelf Life of an Inbound Marketing Lead?

At times, it can be difficult to know what the shelf life of an inbound marketing lead is. When do you give that lead a call, and when do you leave him or her alone to digest the information they already have? The short answer is, as with so many other things, it depends. Depends on what, though? Let’s find out.

Look at Your Sales Funnel

Top of the funnel, middle of the funnel, and bottom of the funnel leads all have different purchasing timelines, so knowing when to follow up – and when to back away – is critical.(Side note: if you’re not sure what a sales funnel is,here’s a good explanation.Here are a few rules of thumb for your different types of leads.

(image via HubSpot)
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Topics: Lead Generation, Marketing Automation

Case Study - Spencer James Group WordPress Website Development

Sometimes WordPress website development isn’t about a cosmetic upgrade – it’s about making the site work better on your behalf. Your website is a crucial marketing tool, so you need to make it measurable and trackable. Case in point: the Spencer James Group. Let’s see what we can learn from their experience.

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Topics: Case Studies

Why PR is the New SEO (and What You Should do About It)

Last week I did my annual archival – where I shove all the closed project folders in my cloud storage into an archive, and start the new year with a clean slate. Audits, reports, proposals, all of it.

As I look back at Search Marketing proposals I’ve sent to clients versus those of years past, I’m surprised at the PR terminology that has snuck into my vernacular.

Words like outreach, placement, and influencer have replaced drier mechanics like Page Authority and Anchor Text Distribution. Off-page SEO has changed; I’m sure you’ve noticed.

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Topics: SEO

5 Critical Lessons to Learn Before Building a New Business

I started ClearPivot five years ago. Back then ClearPivot was a sole proprietorship with a team of me, myself and I. Since then we have been expanding to a multi-person team and building ClearPivot into a sustainable business.

There have been a lot of thrilling successes and frustrating failures along the way, and we’ve learned a lot of business lessons the hard way: by doing things wrong the first time and having to undo and fix our mistakes later. Here are 5 key lessons we’ve learned from the early years of ClearPivot.

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Topics: CRM

4 Disruptive Things About the New HubSpot CRM

Big news out of Boston today: HubSpot is moving beyond marketing-only tools and has now introduced a new inbound pillar: a state-of-the-art sales CRM. We’ve been beta testing the new CRM for about two weeks now and have come away extremely impressed. There are many parts of the new CRM that we like, but here are 4 truly disruptive things in particular that stand out to us:

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Topics: CRM

Case Study: 11% Quote Completion Rate Increase for Explorer RV

One of the things a customized inbound marketing retainer can provide is effectively managed marketing automation. While well-planned and executed marketing automation campaigns can greatly improve the health of a company's sales pipeline, many companies struggle to achieve maximum benefit from them.

Explorer RV is a case in point.

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Topics: Case Studies

Case Study: 22x increase in Earned Audience Size for Raleigh DeGeer Amyx

What could an inbound marketing retainer do for your business? Consider this true story:

When three-time Emmy® Award winner Bryan Cranston was tapped to star in a six-month Broadway run of “All the way” to debut in 2014, he wanted to play the role of LBJ as authentically as possible, right down to using the exact pen President Johnson used to sign the landmark Civil Rights Act of 1964 and Voting Rights Act of 1965.

Searching online, Cranston discovered the website for the Raleigh DeGeer Amyx Collection, one of the largest private American historical artifact collections in the United States. He learned that Raleigh DeGeer Amyx had the very pen he wanted -- the original used by LBJ himself. Unfortunately, the pen was under auction, but Cranston was able to purchase a replica from Raleigh. He also made plans to bid on the original when it went up for auction in September 2014.

The moral of this story? Top-quality website content brings you customers you’d never otherwise find. Raleigh got that visibility boost – and a 22x increase in earned audience size – via the marketing work of ClearPivot.

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Topics: Case Studies

Marketing Fitness 101: How to Optimize Your Contact List, Part 2

Optimizing your marketing contact list does not end with just cleaning out the list itself. It involves maintaining and nurturing a good relationship with the people on your list and being relevant to them, so that they always look forward to your emails and posts. Much like in training, consistency is key. Contrary to reports that email marketing is dead, it is alive and well, especially since it provides a solid anchor in the constant stream of information available on the internet for your contacts. Here are four ways that you can use email and other media to maintain and grow good relationships with the people in your marketing contact list.

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Topics: Marketing Automation

How to build a sales enablement strategy with your content marketing

Companies running full-stack inbound marketing are producing an incredible amount of excellent content: infographicsebooks, white papers, and more. But this content needs to do more than just be used for traffic generation and lead generation. Your content needs to go beyond just this top-of-the-funnel marketing; it needs to also be used to facilitate sales, and become a critical tool that is used by your sales team to close more deals. If you spend the time and resources to produce marketing content but neglect to get it in the hands of your salespeople, you're leaving money on the table.

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Topics: Content Marketing

Case Study: Davidson Academy SEO Audit and Website Redevelopment

Davidson Academy, located in Nashville, Tennessee, is an interdenominational, college preparatory school that offers students from preschool through Grade 12 rigorous academics, a variety of extracurricular activities to develop their talents, and a Christian environment to learn and grow. Founded in 1980, Davidson Academy's graduates have attended MIT, Rhodes, Vanderbilt, Tulane, DePaul, and other national and international universities.

The Challenge: Optimize Website for Modern Marketing 

Davidson Academy knew that it needed an upgraded website to attract students, faculty, and donors. Its existing website had been built by in the early 2000s, and while the school had seen some success, it couldn't keep up with the needs of modern inbound marketing with the awkward navigational structure and old-fashioned design. While the Davidson Academy website was running on HubSpot, the old visual structure had been ported over from the previous content management system. Additionally, the amount of content on the site itself was too much for the old website navigation structure. Davidson Academy knew it needed to rethink and redevelop its website to grow student enrollment and use the site as an effective marketing tool.

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Topics: Case Studies