4 Simple Things Marketers Can Do To Make Their Lives Easier

There's a reason why marketers drink a lot of coffee: they wear a lot of hats and report to a lot of different departments. They're in charge of branding, social strategy, lead generation, content production, and everything in between. It's not an easy job, but there are ways for marketers to make their lives easier, leveraging marketing analytics and other processes and procedures that streamline marketing. Here are four simple things that marketers can do to make their lives easier:

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Topics: Inbound Marketing

How to Sell Inbound Marketing to Your Sales Team

It’s possible your sales team may view inbound marketing with skepticism. They may have pre-existing notions that it's just about handing out free information and won't provide any benefit to them. It’s understandable; the sales team just wants to be sure that any new strategy put in place will help them meet their monthly quotas rather than hinder them. Luckily, once your sales team learns about how inbound marketing will actually help them sell more by talking to prospects who are actually educated and excited about the company's products or services, they'll happily be on board. Here are a few points to get buy-in for inbound marketing from your sales team.

Nobody Likes Cold-Calling

We’ve done both outbound and inbound marketing over the years, and we can tell you from experience: cold-calling can feel akin to running your head into the wall, backing yourself up, and doing it again – and again – and again. The reason is that most of the prospects you call on will:

  1. Not need your product or services
  2. Of those that might need your product or services at some point, most of them won’t need it at the exact time you’re calling them.

With these hard truths in mind, it’s no wonder that traditional cold calling usually has a success rate of less than 1%. Inbound marketing reduces and can even eliminate cold calling, by building a database of people who are actively consuming your content and willingly sharing their information with you in exchange for that content. If you’re, say, a staffing company, rather than just cold-call HR managers all day long, imagine instead producing an annual salary survey for the types of positions that you place and place it on a landing page on your site. When HR managers fill out the form on that page to download that survey, you know they are currently or will sometime in the future be interested in staffing those positions, and can follow up with them accordingly. You’ve just saved your sales team hundreds of cold calls!

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Topics: Inbound Marketing

What's the Shelf Life of an Inbound Marketing Lead?

At times, it can be difficult to know what the shelf life of an inbound marketing lead is. When do you give that lead a call, and when do you leave him or her alone to digest the information they already have? The short answer is, as with so many other things, it depends. Depends on what, though? Let’s find out.

Look at Your Sales Funnel

Top of the funnel, middle of the funnel, and bottom of the funnel leads all have different purchasing timelines, so knowing when to follow up – and when to back away – is critical.(Side note: if you’re not sure what a sales funnel is,here’s a good explanation.Here are a few rules of thumb for your different types of leads.

(image via HubSpot)
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Topics: Lead Generation, Marketing Automation

Case Study - Spencer James Group WordPress Website Development

Sometimes WordPress website development isn’t about a cosmetic upgrade – it’s about making the site work better on your behalf. Your website is a crucial marketing tool, so you need to make it measurable and trackable. Case in point: the Spencer James Group. Let’s see what we can learn from their experience.

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Topics: Case Studies

Why PR is the New SEO (and What You Should do About It)

Last week I did my annual archival – where I shove all the closed project folders in my cloud storage into an archive, and start the new year with a clean slate. Audits, reports, proposals, all of it.

As I look back at Search Marketing proposals I’ve sent to clients versus those of years past, I’m surprised at the PR terminology that has snuck into my vernacular.

Words like outreach, placement, and influencer have replaced drier mechanics like Page Authority and Anchor Text Distribution. Off-page SEO has changed; I’m sure you’ve noticed.

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Topics: SEO

5 Critical Lessons to Learn Before Building a New Business

I started ClearPivot five years ago. Back then ClearPivot was a sole proprietorship with a team of me, myself and I. Since then we have been expanding to a multi-person team and building ClearPivot into a sustainable business.

There have been a lot of thrilling successes and frustrating failures along the way, and we’ve learned a lot of business lessons the hard way: by doing things wrong the first time and having to undo and fix our mistakes later. Here are 5 key lessons we’ve learned from the early years of ClearPivot.

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Topics: CRM

4 Disruptive Things About the New HubSpot CRM

Big news out of Boston today: HubSpot is moving beyond marketing-only tools and has now introduced a new inbound pillar: a state-of-the-art sales CRM. We’ve been beta testing the new CRM for about two weeks now and have come away extremely impressed. There are many parts of the new CRM that we like, but here are 4 truly disruptive things in particular that stand out to us:

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Topics: CRM

Case Study: 11% Quote Completion Rate Increase for Explorer RV

One of the things a customized inbound marketing retainer can provide is effectively managed marketing automation. While well-planned and executed marketing automation campaigns can greatly improve the health of a company's sales pipeline, many companies struggle to achieve maximum benefit from them.

Explorer RV is a case in point.

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Topics: Case Studies

Case Study: 22x increase in Earned Audience Size for Raleigh DeGeer Amyx

What could an inbound marketing retainer do for your business? Consider this true story:

When three-time Emmy® Award winner Bryan Cranston was tapped to star in a six-month Broadway run of “All the way” to debut in 2014, he wanted to play the role of LBJ as authentically as possible, right down to using the exact pen President Johnson used to sign the landmark Civil Rights Act of 1964 and Voting Rights Act of 1965.

Searching online, Cranston discovered the website for the Raleigh DeGeer Amyx Collection, one of the largest private American historical artifact collections in the United States. He learned that Raleigh DeGeer Amyx had the very pen he wanted -- the original used by LBJ himself. Unfortunately, the pen was under auction, but Cranston was able to purchase a replica from Raleigh. He also made plans to bid on the original when it went up for auction in September 2014.

The moral of this story? Top-quality website content brings you customers you’d never otherwise find. Raleigh got that visibility boost – and a 22x increase in earned audience size – via the marketing work of ClearPivot.

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Topics: Case Studies

Marketing Fitness 101: How to Optimize Your Contact List, Part 2

Optimizing your marketing contact list does not end with just cleaning out the list itself. It involves maintaining and nurturing a good relationship with the people on your list and being relevant to them, so that they always look forward to your emails and posts. Much like in training, consistency is key. Contrary to reports that email marketing is dead, it is alive and well, especially since it provides a solid anchor in the constant stream of information available on the internet for your contacts. Here are four ways that you can use email and other media to maintain and grow good relationships with the people in your marketing contact list.

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Topics: Marketing Automation