One of the best ways to learn what works in marketing is to study actual success stories. The following case study exemplifies successful lead generation for both top- and bottom-of-funnel audience segments.
Delta Health Technologies® has been in the healthcare support business for decades, proudly creating technology solutions that, in their words, “help home health, hospice and private duty agencies deliver the best possible care more efficiently and profitably.” With demand for their clients’ services rapidly increasing, it’s critical for Delta to provide them the functionality they need and maintain their position as an industry leader.
The client wanted to improve lead generation — increasing top-of-funnel leads and also generating more bottom-of-the-funnel sales-qualified leads for their software products. They had worked with ClearPivot previously with excellent results, so they again requested assistance to meet this new marketing challenge.