The marketing channel known as Pay Per Click, or PPC, can be a worthwhile investment when done right. However, when done wrong it can be a large expense that has little return on investment. PPC can seem confusing and complicated to someone who hasn't learned the ropes. However, in 2012 more than 75 percent of marketing campaigns included some form of PPC marketing, from display network ads on to the most commonly used form of PPC: search result page ads. But the secret to success is knowing when and how to pay for those to convert them into profit. Simply paying for people to click on your ad is lost money unless that person turns into a customer. Converting clicks into sales can be achieved in various ways. These tips from marketing experts can help your company make the most profit from your clicks.