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Blog

[VIDEO] How to Make Inbound Marketing Pay Off

Before launching a new inbound marketing campaign, there are several things that you need to have in place to get the results that you're looking for. In this video I talk about the three most important things that marketers need to do to make a successful long-term campaign.

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Topics: Inbound Marketing

How are Twitter hashtags being used today?

Twitter hashtags have been used by people since Twitter became popular in 2007 at SxSW. Created in 2006, Twitter became popular in part because of the hashtag usage during the conference. A hashtag (ie. a pound sign), is used to gather all of the tweets about one subject into a digestible feed based on popularity or time of posting. We have identified three main usages of hashtags nowadays. We have placed them in chronological order based on how effective we feel they can be for businesses.

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Topics: Social Media

Case Study: 44% Increase in Lead Generation for a Plastic Surgery Practice

While it may be apparent to many marketers that they need to obtain outside help for fixed-scope projects, it may not be so obvious that there are benefits of contracting for ongoing marketing production as well. This case study reveals how one company worked with us to deliver lucrative results.

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Topics: Case Studies

WhatsApp drops subscription fees. What does this mean for businesses?

The global messaging behemoth WhatsApp announced a complete overhaul to their business model recently. Up until now, WhatsApp has been a subscription-based system: users can use it for free for one year, then they would pay $1 per year to continue using it after that. But that all changed with WhatsApp's announcement: going forward, WhatsApp is free for all end users forever.

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Topics: Social Media

Interview: Scott Morfitt on hyper-local marketing for a regional arts center

We have recently been interviewing several marketing directors at commercial companies about their role and responsibilities. But for this interview, we went with a different approach and interviewed the director of marketing for a non-profit community arts organization: Scott Morfitt from the Eau Claire Regional Arts Center. We were curious to hear his thoughts on how marketing a local community organization might be different (or similar!) to marketing more national-scale commercial entities. Scott had some fantastic insights to share with us; let’s see what he had to say.

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Topics: Inbound Marketing

How do Twitter Conversational Ads work?

Twitter's latest advertising foray allows for a tweet to continue to carry ROI for months down the road. That is one of the reasons why Twitter is referring to these tweets as conversational ads. 

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Topics: Social Media

Social media in your backyard - Nextdoor, a neighborhood network tool

The word is spreading fairly quickly about Nextdoor.com, a neighborhood-based social network service. While this free service is hardly new (it launched over four years ago), it’s now becoming the latest rage in the world of social media. So naturally, marketers want to know how they can get in on the action and and extend their reach to Nextdoor.

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Topics: Social Media

Our Top 10 Articles of 2015

Sometimes to look ahead it’s good to take a look back. So that’s exactly what we are doing by reviewing our top articles from 2015. Reviewing our most popular content from 2015 has yielded some big insights for us that we are now applying to our 2016 marketing plan. We discovered two major themes across our top 10 articles — see if you can figure them out before you make it to the end. Now, on to the list, starting at number 10:

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Topics: Inbound Marketing

Mobile advertising doubled in 2015

With Christmas coming, it’s no surprise that many people are hoping to receive a new or upgraded phone in their Christmas stocking. In the United States, nearly two thirds of the population own a smartphone and 19% use their smartphone to access online services and information as reported by the Pew Research Center. Given this trend, mobile advertising continues to increase.

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Topics: PPC

How to Prospect Your Marketing-Qualified Inbound Leads

Among all the approaches and methods available, attempting to prospect for leads in today’s world of inbound marketing can feel a bit like Alice; tumbling down the rabbit hole without a clear understanding of what you’re actually doing, what’s happening to you, or why. On the left side of the spectrum is cold calling from a purchased list with maybe some research, and on the right side of that spectrum is an organic-search-driven, sales-qualified lead that has consumed specific content of yours that might be related to a problem they need solved. And then there’s that pesky, hard-to-define middle. So what is prospecting in the world of inbound marketing, and how do you work within its limitations?

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Topics: Sales-Marketing Integration