When it comes to software product marketing, not many understand the discipline better than Greg Davoll. A man who wears two hats in his role as the Senior Director of Marketing and a Product GM within a relatively new and high-profile division of Dell called Dell Software.
Since January of this year, Greg and his team have worked hard to pivot their traditional approach to product marketing to take on an inbound marketing strategy that blends agile marketing with the HubSpot methodology. The results are something potentially ground-breaking for marketing teams that operate at scale.
Our Principal, Chris Strom, recently got the chance to sit down with Greg and talk about product marketing, his experience, changes and long-term trends in the digital marketing landscape, and the sector he spends his working life in: on-premise and cloud-based software.
(This interview was edited for length and application)