SnapChat's Discover Tool Furthers the Era of Narrative Marketing

At ClearPivot we are committed to the idea of telling the story of your company. While the concept of building a narrative around your business is not new, social media has afforded businesses the opportunity to construct their narrative in a myriad of ways.

Just this past week our Principal Chris Strom attended a meeting where he heard how one company is using narrative marketing to build $500K in monthly recurring revenue for their company. As Chris and I were marveling at the novelty and creativity of the campaign, an up-and-coming “social media” platform was working to prepare to launch an idea that would shift all of social media to this narrative mindset.

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Topics: Inbound Marketing

3 Reasons Why a Company Shouldn't Just Hire Freelancers to do Their Marketing

Most of you reading this are all too aware that marketing is a critical, yet sometimes very frustrating component of doing business – a necessary component in the pursuit of success. The advent of content marketing has made the challenge even more difficult. Now, every enterprise must not only develop and implement their traditional marketing activities, they must now supplement it with ongoing, multi-format content creation and storytelling as well. Additionally, with change happening faster than in decades past, companies must now also consistently review their strategy and regularly revamp it based on changing market conditions. Many companies have chosen to lessen their marketing burden by employing the use of freelancers to do that work for them. While many companies use a combination of marketing agencies, freelancers and in-house marketing staff to produce their campaigns, some have tried to rely solely on freelancers. This may not, however, be ideal. Here are 3 reasons why a company shouldn't just hire freelancers to do their marketing:

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Topics: Content Marketing

Salespeople: You Need to Spend More Quality Time With Your Prospects

Today’s prospective buyers (aka ‘educated buyers’) that find your company’s product or service on the internet, before they give you their contact information, are already 57% of the way into their decision. For lack of a longer explanation that cannot fit here, the biggest reason for this is the plethora of easily accessible information prior to actually interacting with a salesperson. Regardless of how behind or ahead is your company’s selling model or business model, don’t let this new trend scare you. Here’s why.

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Topics: Lead Generation

Key Components of a Great Buyer Persona

If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for 2015: create a buyer persona for each of your key audience segments. We’ll give you a head start, with some insight here on the key components that go into a great buyer persona.

Each persona is like a guide who will direct you toward the marketing content, formats and delivery channels your most important targets are using. Without that help, you risk wasting time and money wandering around in the vastness of the online marketplace, hoping you’ll run into a viable prospect.

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Topics: Persona Marketing

5 Denver HubSpot Partner Agencies You Should Know About

Since the founding of Hubspot in 2006, a handful of Denver marketing agencies have transformed their digital marketing services to include the now-common practice of 'inbound marketing', as well as becoming disciplined in executing the turnkey services associated with this Hubspot-coined term.  The purpose of this article today is to survey some basic informative information about a sample of five of these agencies, meant to serve as a researcher's guide to who they are, what they do, and a couple of their specialties.

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Topics: Inbound Marketing

Case Study: Rebranding and HubSpot Development for The Rainmaker Group

When are lower numbers a good sign? When they show your HubSpot development and refreshed branding are a howling success.

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Topics: Case Studies

The Anatomy of a Conference #Hashtag

I’ve attended the INBOUND conference for the past 4 years now. It’s been amazing to see the conference grow in size every year, with an accompanying increase in social media visibility.

But just how much is INBOUND’s online reach nowadays? In the weeks leading up to INBOUND 2014, I decided to try a little science experiment: track the #INBOUND14 hashtag on Twitter and see what happens.

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Topics: Social Media

4 Simple Things Marketers Can Do To Make Their Lives Easier

There's a reason why marketers drink a lot of coffee: they wear a lot of hats and report to a lot of different departments. They're in charge of branding, social strategy, lead generation, content production, and everything in between. It's not an easy job, but there are ways for marketers to make their lives easier, leveraging marketing analytics and other processes and procedures that streamline marketing. Here are four simple things that marketers can do to make their lives easier:

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Topics: Inbound Marketing

How to Sell Inbound Marketing to Your Sales Team

It’s possible your sales team may view inbound marketing with skepticism. They may have pre-existing notions that it's just about handing out free information and won't provide any benefit to them. It’s understandable; the sales team just wants to be sure that any new strategy put in place will help them meet their monthly quotas rather than hinder them. Luckily, once your sales team learns about how inbound marketing will actually help them sell more by talking to prospects who are actually educated and excited about the company's products or services, they'll happily be on board. Here are a few points to get buy-in for inbound marketing from your sales team.

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Topics: Inbound Marketing

What's the Shelf Life of an Inbound Marketing Lead?

At times, it can be difficult to know what the shelf life of an inbound marketing lead is. When do you give that lead a call, and when do you leave him or her alone to digest the information they already have? The short answer is, as with so many other things, it depends. Depends on what, though? Let’s find out.

Look at Your Sales Funnel

Top of the funnel, middle of the funnel, and bottom of the funnel leads all have different purchasing timelines, so knowing when to follow up – and when to back away – is critical.(Side note: if you’re not sure what a sales funnel is,here’s a good explanation.Here are a few rules of thumb for your different types of leads.

(image via HubSpot)
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Topics: Lead Generation, Marketing Automation