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How My Customer Journey with Zappos Made Me a Better Marketer

In the marketing world, we talk about the customer journey — the steps that your prospects go through in their decision-making process for whether to purchase from you or not — quite a bit. After all, you can’t  find your prospects, connect with them, and establish trust with them without knowing what their decision-making process is actually like. With that in mind, I decided to eat our own dog food and recount a recent customer journey of my own — the journey of how I became a Zappos customer. Here’s how it happened:

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Topics: Persona Marketing

Case Study: B2B Consulting Company Increases Lead Generation 65%

Can an inbound marketing retainer work for B2B company? All too often, sales and marketing executives in working in non-consumer environments assume that web-based marketing isn’t quite right for their enterprise. But luckily that is the case. In this article, we’ll look at a case study that illustrates the kind of success companies can enjoy with strategically designed and consistently applied inbound practices.

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Topics: Case Studies

The Hidden Cost of Open Source Software

Open source software has a lot of things going for it. Anybody can access it and customize it for their own use. Everybody can contribute to it, sharing what they created for themselves for the benefit of others. And of course it’s free.

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Topics: Web Design & Development

How applying the Inbound Certification impacted our agency

ClearPivot has been living the inbound marketing methodology since our inception as an agency. In an attempt to align ourselves with all that inbound marketing has to offer, we encountered HubSpot and their Inbound Certification.

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Topics: Inbound Marketing

Our Top 10 Favorite Digital Marketing Tools

What would we do without digital marketing technology? The tools that streamline our daily work to make us more productive and more consistent … the tools that help us analyze and improve our efforts?

There is no shortage of options out there, so we thought we would share our Top 10 Favorites. Each of these tools has been a trusted companion for us at many times during our years in the marketing trenches. Although HubSpot is a clear #1 with us, the others are not presented in any particular order. We love them all.

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Topics: Inbound Marketing

Case Study: 38% Increase in Lead Generation for Southern Surgical Arts

While most every marketer can easily see the advantages to obtaining outside help for certain fixed-scope projects, the benefits of contracting for ongoing marketing production may seem more elusive. This case study illustrates how one company took the plunge, with oh-so-gratifying results.

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Topics: Case Studies

Marketing Lessons from Warren Buffett

Warren Buffett doesn’t profess to be a marketing guru, though he is undeniably well-known and respected as a business magnate. Nonetheless, the philosophy that has stood Buffett in such good stead over his decades in business, enabling him to amass a fortune, also offers some striking lessons for marketers.

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Topics: Marketing Strategy

Does Your Website Reflect A True Understanding Of Your Ideal Customer?

In the early days of digital marketing, websites were mostly generic brochureware. 15 years ago, the user experience on a website was not a universally-accepted integral part of a company's brand or messaging. To be fair, most companies were still familiarizing themselves with the very concept of a company website at all, and everyone was still figuring out the rules and conventions as they went along. Persona marketing, much more ubiquitous today, was essentially non-existent at that time.

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Topics: Persona Marketing

Case Study - Kaysun Corporation HubSpot Website Development

A 203% increase in lead generation will put a smile on any marketer’s face. This is in fact exactly what happened to the protagonist of this ClearPivot success story.

Kaysun Corporation is a custom plastics injection molding company that also provides complex engineering solutions for their customers. In their words, they turn “seemingly impossible challenges into manufacturing success stories.” But they had a challenge of their own – a marketing challenge.

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Topics: Case Studies

Why these 6 Branded Twitter Hashtags Failed, Epically.

Twitter offers a unique opportunity for a business to create trackable, branded hashtags in their digital marketing campaigns. This opens the door for viral marketing and brand recognition both in positive ways  and sometimes negative ways. We have compiled a list of major corporations, government agencies and artists who have failed epically at branding their hashtags. We want this article to serve as a warning to you: think before you brand your hashtags!

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Topics: Social Media