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Google News: What Alphabet means for businesses online

In case you have not heard the news, Google has restructured their entire business. Larry Page and Sergey Brin will now be running all of their endeavors through a company known as Alphabet. Google will still exist; as a matter of fact it will now have its own CEO, Sundar Pichai. Google will just house the "what-we-think-of-as-Google" portion of Alphabet. Here is a great visual representation of what the new Alphabet will look like from CNN Money

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Topics: News

Ad blocking and how it affects your online marketing campaigns

Apple recently announced they will make it possible for developers to block web page ads on the company’s newest mobile browser, Safari for iOS 9. While advertising is the primary target, Apple admits that content blocking “gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups and other content.” Yikes.

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Topics: Marketing Strategy

Case Study: Infographic production for Southern Surgical Arts

As marketers, it is often difficult to know whether a particular strategy is worth the effort until you give it a try. Visual content can often be well worth the effort as the statistics from this infographic from OneSpot indicate:

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Topics: Content Marketing

The de-cluttering of Google+ Continues

When Google+ was announced as a social media platform, people approached it with mixed emotions.  Those who were fed up with the Facebooks and Twitters of the world embraced it with open arms. Privacy advocates saw it as another object of fear from Google. Those who were overwhelmed with the amount of social accounts they already had didn't see the point. The people who did embrace Google+ found a platform that not only provided social interaction, but also allowed them to put a face to their blog articles and a way to connect their YouTube account with their social media platform.

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Topics: Social Media

What do ClearPivot's inbound marketing retainers entail?

Many of our ClearPivot clients choose to work with us via what we call an inbound marketing retainer, or IMR. This is an ongoing program of work focused primarily on attracting, converting, and nurturing prospects, so they can become customers. Our goal is to help clients develop profitable digital relationships with their most ideal audience. We do that by:

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Topics: Inbound Marketing

YouTube is now more popular than every cable channel

At Google's recent earnings conference, Google's Chief Business Officer Omid Kordestani announced that YouTube is now larger than any individual cable channel when it comes to attracting the 18-49 year old demographic. In a year-over-year comparison, the amount of time people spend viewing YouTube videos is up an average of 60%. This is the largest growth that YouTube has seen in the past two years.

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Topics: Social Media

How One Company Boosted Results by Skipping the Hard Sell

Many people claim they understand their prospects' decision-making process and know how to tailor their messaging correspondingly — but in actuality, most companies still default to the old-fashioned "hard sell," bludgeoning their prospects with heavy pitches without considering their actual wants and needs. But the truth is, companies that jump straight to the hard pitch will oftentimes find their prospects slipping through their fingers. Meanwhile, those that take a lighter touch and are more empathetic to their prospects' state of mind will actually bring in better results, in both the long run and the short run. One company, Boardroom Insiders, learned this first-hand.

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Topics: Conversion Optimization

Facebook ads to no longer charge for likes, shares or comments

Facebook announced last week that they are updating the pricing structure of their ads. This update is specifically for the cost-per-click (CPC) Facebook ads. The cost-per-impression (CPM) ads will not be changed. 

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Topics: Social Media

How to run HubSpot and WordPress together on a website

Here at ClearPivot, we recommend our clients run their entire website on a single platform such as HubSpot, as opposed to running dual platforms in parallel. That way, you have everything in one tool rather than jumping back and forth. However, in reality it’s not always possible to use just one system.

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Topics: Web Design & Development

[Guest Post] Linkedin Sponsored Updates: How they Work

LinkedIn sponsored updates are a great way to promote your company’s news feed, new product or service offerings, as well as industry relevant content to the people who are most likely to be interested in it.

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Topics: Social Media