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Case Study - Kaysun Corporation HubSpot Website Development

A 203% increase in lead generation will put a smile on any marketer’s face. This is in fact exactly what happened to the protagonist of this ClearPivot success story.

Kaysun Corporation is a custom plastics injection molding company that also provides complex engineering solutions for their customers. In their words, they turn “seemingly impossible challenges into manufacturing success stories.” But they had a challenge of their own – a marketing challenge.

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Topics: Case Studies

Why these 6 Branded Twitter Hashtags Failed, Epically.

Twitter offers a unique opportunity for a business to create trackable, branded hashtags in their digital marketing campaigns. This opens the door for viral marketing and brand recognition both in positive ways  and sometimes negative ways. We have compiled a list of major corporations, government agencies and artists who have failed epically at branding their hashtags. We want this article to serve as a warning to you: think before you brand your hashtags!

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Topics: Social Media

Case Study: Spencer James Group multiplies lead generation 5x with ClearPivot

It's exceedingly useful to read case studies, because they offer real-world examples of how companies are growing and hitting their goals. As a fellow marketer, you can relate to them and see how you, too, might benefit from the same sort of solutions. In this case study, we’ll look at how we worked with The Spencer James Group boosted website traffic by 44% and lead generation by a whopping 462%.

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Topics: Case Studies

Unemployment is down. Salaries are going up. Are you adjusting your marketing budget accordingly?

Ask most marketers about their biggest digital marketing challenge  besides improving numbers  and they'll tell you that it is finding people with the right skills and experience. Now that the Great Recession is over, things are very different than they were in 2008, when the marketplace was filled with over-qualified people and we received hundreds of resumes at a time for every single open position.

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Topics: Inbound Marketing

Here's why most companies should only use a single website domain name

A successful digital hub is non-negotiable for most companies in today’s world. Your prospects expect your company's website to be up to professional standards, and this does not only mean the experience one has on the website. The moment a prospect discovers your company is when opinions about the company start forming. For this reason, to create a successful first impression, a significant amount of effort needs to be put into making an outstanding experience for your website visitors. A big part of this involves the domain name. Sometimes, for a variety of reasons, many companies find themselves running multiple domain names simultaneously. But this is oftentimes a big mistake. Here are two reasons why it is often better to use a single domain name than to use multiple domains.

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Topics: SEO

How does inbound marketing work?

From time to time, we still get asked by our prospects: "What is inbound marketing? How does it work?" Let's take a look.

The biggest difference between inbound marketing and traditional mass marketing is the ability to target a particular audience, instead of casting a wide net and hoping to catch the attention of someone who is actually interested in your products or services. But taking advantage of targeting to find the most qualified prospects requires creating content that’s relevant and timely for them.

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Topics: Inbound Marketing

Case Study: Delta Health Technologies Doubles Lead Generation in 3 months

One of the best ways to learn what works in marketing is to study actual success stories. The following case study exemplifies successful lead generation for both top- and bottom-of-funnel audience segments.

The Client

Delta Health Technologies® has been in the healthcare support business for decades, proudly creating technology solutions that, in their words, “help home health, hospice and private duty agencies deliver the best possible care more efficiently and profitably.” With demand for their clients’ services rapidly increasing, it’s critical for Delta to provide them the functionality they need and maintain their position as an industry leader.

The Challenge

The client wanted to improve lead generation  increasing top-of-funnel leads and also generating more bottom-of-the-funnel sales-qualified leads for their software products. They had worked with ClearPivot previously with excellent results, so they again requested assistance to meet this new marketing challenge.

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Topics: Case Studies

3 Reasons we are better off without Google Authorship

Google giveth, and Google taketh away. In the case of Google Authorship, we’re glad this “gift” has gone by the wayside. Authorship was eliminated as of last August, and we’ve had time to reflect a little on the ramifications for SEO and marketers.

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Topics: SEO

Is the Post-Holiday Bounce-Back Real?

As a Project Manager at ClearPivot, a key part of my job is tracking and reporting on key marketing metrics every month to track what's working and what's not. Monthly reporting time can be a win or a loss for most companies, but what do those numbers mean and how do they affect your strategy? As each month comes to a close, it is time to prepare the monthly reports for my clients to compare our month-over-month statistics. This is a task I usually enjoy because you can see how the work you have done through the month to produce and distribute great content of website pages, blogs, posts, tweets, posts and so on has performed. You can analyze your campaigns to see what was effective and where you could improve.

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Topics: Inbound Marketing

Facebook Introduces Relevance Scores for Advertisers

If you’re a casual Facebook user, you’ve no doubt been subjected to multiple ads that don’t align with your interests. While most people are content to simply ignore them, others will take the initiative to flag these ads as “irrelevant” and banish them into the advertising netherworld. This is a red flag for Facebook, a primary goal of which is to show users the ads they believe are the most interesting to them. Simply put, the more an ad is ignored or, God forbid, hidden or flagged, the less relevant it’s considered by Facebook.

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Topics: Social Media