Blog

3 Reasons we are better off without Google Authorship

Google giveth, and Google taketh away. In the case of Google Authorship, we’re glad this “gift” has gone by the wayside. Authorship was eliminated as of last August, and we’ve had time to reflect a little on the ramifications for SEO and marketers.

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Topics: SEO

Is the Post-Holiday Bounce-Back Real?

As a Project Manager at ClearPivot, a key part of my job is tracking and reporting on key marketing metrics every month to track what's working and what's not. Monthly reporting time can be a win or a loss for most companies, but what do those numbers mean and how do they affect your strategy? As each month comes to a close, it is time to prepare the monthly reports for my clients to compare our month-over-month statistics. This is a task I usually enjoy because you can see how the work you have done through the month to produce and distribute great content of website pages, blogs, posts, tweets, posts and so on has performed. You can analyze your campaigns to see what was effective and where you could improve.

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Topics: Inbound Marketing

Facebook Introduces Relevance Scores for Advertisers

If you’re a casual Facebook user, you’ve no doubt been subjected to multiple ads that don’t align with your interests. While most people are content to simply ignore them, others will take the initiative to flag these ads as “irrelevant” and banish them into the advertising netherworld. This is a red flag for Facebook, a primary goal of which is to show users the ads they believe are the most interesting to them. Simply put, the more an ad is ignored or, God forbid, hidden or flagged, the less relevant it’s considered by Facebook.

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Topics: Social Media

Why You Should Avoid Standalone SEO Services

If a person opens their browser and searches for “SEO," the search results will display lots of companies offering SEO services. These services have huge promises in their listings to get their clients' sites to higher rank in search engines very fast and send their sales skyrocketing. Take a closer look at what services they actually offer, however, and you might be surprised to find the limitations in what many of them offer. Let’s take a closer look:

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Topics: SEO

"Doing social media" is not inbound marketing

I talked to the founders of a marketing agency who said they do inbound marketing. I asked them what they do for inbound marketing, and they said "we do social media and blogging." I asked them if they created landing pages and lead nurturing campaigns, optimized content and tracked conversions. They said no.

This is not inbound marketing!

You need the full stack – attracting them to you, converting them into leads, closing them as customers, and continually delighting them after that – if you expect to get results. Anything less, and you’re cheating yourself. Wasting time and money.

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Topics: Social Media

SnapChat's Discover Tool Furthers the Era of Narrative Marketing

At ClearPivot we are committed to the idea of telling the story of your company. While the concept of building a narrative around your business is not new, social media has afforded businesses the opportunity to construct their narrative in a myriad of ways.

Just this past week our Principal Chris Strom attended a meeting where he heard how one company is using narrative marketing to build $500K in monthly recurring revenue for their company. As Chris and I were marveling at the novelty and creativity of the campaign, an up-and-coming “social media” platform was working to prepare to launch an idea that would shift all of social media to this narrative mindset.

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Topics: Inbound Marketing

3 Reasons Why a Company Shouldn't Just Hire Freelancers to do Their Marketing

Most of you reading this are all too aware that marketing is a critical, yet sometimes very frustrating component of doing business – a necessary component in the pursuit of success. The advent of content marketing has made the challenge even more difficult. Now, every enterprise must not only develop and implement their traditional marketing activities, they must now supplement it with ongoing, multi-format content creation and storytelling as well. Additionally, with change happening faster than in decades past, companies must now also consistently review their strategy and regularly revamp it based on changing market conditions. Many companies have chosen to lessen their marketing burden by employing the use of freelancers to do that work for them. While many companies use a combination of marketing agencies, freelancers and in-house marketing staff to produce their campaigns, some have tried to rely solely on freelancers. This may not, however, be ideal. Here are 3 reasons why a company shouldn't just hire freelancers to do their marketing:

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Topics: Content Marketing

Salespeople: You Need to Spend More Quality Time With Your Prospects

Today’s prospective buyers (aka ‘educated buyers’) that find your company’s product or service on the internet, before they give you their contact information, are already 57% of the way into their decision. For lack of a longer explanation that cannot fit here, the biggest reason for this is the plethora of easily accessible information prior to actually interacting with a salesperson. Regardless of how behind or ahead is your company’s selling model or business model, don’t let this new trend scare you. Here’s why.

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Topics: Lead Generation

Key Components of a Great Buyer Persona

If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for 2015: create a buyer persona for each of your key audience segments. We’ll give you a head start, with some insight here on the key components that go into a great buyer persona.

Each persona is like a guide who will direct you toward the marketing content, formats and delivery channels your most important targets are using. Without that help, you risk wasting time and money wandering around in the vastness of the online marketplace, hoping you’ll run into a viable prospect.

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Topics: Persona Marketing

5 Denver HubSpot Partner Agencies You Should Know About

Since the founding of Hubspot in 2006, a handful of Denver marketing agencies have transformed their digital marketing services to include the now-common practice of 'inbound marketing', as well as becoming disciplined in executing the turnkey services associated with this Hubspot-coined term.  The purpose of this article today is to survey some basic informative information about a sample of five of these agencies, meant to serve as a researcher's guide to who they are, what they do, and a couple of their specialties.

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Topics: Inbound Marketing