Founded in 1984, Georgia-based Accu-Tech is a national distributor of voice, data, A/V, and security products. Accu-Tech supports a robust contractor customer base, providing vendor-independent premise cabling solutions from top industry manufacturers.
The Challenge: Create a Cohesive Website
In 2013, Accu-Tech realized that its current website’s design and presentation was not cohesive or user-friendly, and its navigation and structure made it difficult for its customers to find the information they needed. It had been using the same website structure for several years, and as the company added products, simply added content. The website couldn’t accommodate the expanded range of content and was not mobile-responsive.
Additionally, the existing Accu-Tech website wasn’t built for conversions. Site visitors could browse, but if by chance they found what they were looking for, it was hard to figure out how to inquire about products.