For many years the bane of the marketing world has been the ability to completely track the ROI of marketing campaigns. As we began to work with more clients, we saw the value tracking ROI (and ultimately closing the loop) could bring...Read More
While serving as a site administrator in 2006, Seth Fendley realized the power of what then was yet to be coined “social media”. Setting his sights on infusing himself in this ecosystem he double majored in Speech Communications and Public Relations. When not writing or tweeting he can be found out on the disc golf course taking in some fresh air.
At the beginning of 2017 we began a HubSpot website redevelopment and CRM implementation project with an organization called IDEAS. IDEAS is a professional placement agency for individuals who are seeking to broaden their...Read More
If you have read any of our previous case studies you will have noticed the results that an Inbound Marketing Retainer can produce for a company. This case study is another example. For this client we focused on organic search and...Read More
Contextual marketing takes the content of all a company's communications with someone — on their website, on email, on social media, or on direct communication — and adapts it to be relevant to that person's particular needs or...Read More
Davidson Academy, located in Nashville, Tennessee, is an interdenominational, college preparatory school that offers students from preschool through Grade 12 rigorous academics, a variety of extracurricular activities to develop their...Read More