Key Components of a Great Buyer Persona
If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for...
With experience both with multi-national organizations and at early-stage software startups, Chris Strom started ClearPivot in 2009 to address an increasingly growing need for businesses: the increasing importance web-based marketing channels, and the confusion and lack of understanding in many businesses of how to harness the new opportunities brought on by these changes. Solving these challenges is what gets Chris and his team out of bed each and every morning.
If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for...
What’s one of the most significant problems when advertising medical devices for the modern healthcare provider or clinic? It’s not the fact...
As a senior living facility, you might think it’s easy to identify and connect with your target audience. After all, it’s right there in your business description. Seniors. The aging and elderly part...