The Hidden Cost of Open Source Software
Open source software has a lot of things going for it. Anybody can access it and customize it for their own use. Everybody can contribute to it, sharing what they created for themselves for the...
Chris Strom
With experience both with multi-national organizations and at early-stage software startups, Chris Strom started ClearPivot in 2009 to address an increasingly growing need for businesses: the increasing importance web-based marketing channels, and the confusion and lack of understanding in many businesses of how to harness the new opportunities brought on by these changes. Solving these challenges is what gets Chris and his team out of bed each and every morning.
Key Components of a Great Buyer Persona
If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for...
What is a CRM and its Purpose for Medical Device Manufacturers?
You Cannot Have One Without the Other
Ah, CRM. It’s one of the most common acronyms used by sales and marketing professionals these days. But are we talking about Customer Relationship Management, or...
