Blog

Ryan Wright

Employing inbound marketing expertise, Ryan develops custom solutions that consistently exceed client expectations. By inquiring into the total context and purpose of your business goals and needs, he is able to make the most appropriate and sensible plan of action for our engagements together. Ryan's genuine concern for companies and a passion to solve their problems is unsurpassed in the industry.

Recent Posts

The Cost Of Marketing Inaction To Your Business

I remember sitting at the Blue Sparrow Cafe on beautiful July morning, waiting eagerly for my then-date to arrive for a lovely time in a relaxed conversation over coffee. She was beautiful, and over a six-week period, I saw all of the signs and indicators that this is someone I could consider for a long-term relationship. I had not shared how I felt, and I had planned to that day, but little did I know that my delay and inaction in communicating my feelings came too late. She informed me within about 20 minutes that another man had unexpectedly entered her life, and even though it took her 10 more minutes to tell me everything she loved about me, that this was one of the hardest decisions she ever had to make, and she decided to pursue this other man, and let me down as gently as possible. What did my inaction cost me? The girl of my dreams? I’m not that dramatic, but I tell you what: I went home feeling so low that day, seeing her face in my mind, hearing her words in my head, and wondering what kind of a great life with her I left behind by waiting too long to communicate with her. I have not let that happen again, and I never will.

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Topics: Marketing Strategy

Why You Should Log Every Potential Sale in a CRM...Even If You feel Like It's a Waste of Time

I remember the first sale I ever made as a sales rep for an inbound marketing agency. It was glorious. Huge stack of services, a commission size I had before only dreamed about, and the client was so excited that my hair nearly blew back on the closing call. Not surprisingly, since it was the only real serious deal I had on my plate in several months, I distinctly remember that only in my head was every single detail about the prospect’s situation and project details.

So life was good and I spent my hard-earned money on things I really needed but couldn’t afford up until that time. And then slowly over time, more opportunities started to pile up, there was more than one deal in the frying pan, and I began to learn a few hard-earned lessons about information and data on the deals that came through my inbox (or post-it note, or notepad, or whatever).....

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Topics: CRM

Digital Marketing for Plastic Surgery Practices

Remember when you could use billboards, newspaper and magazine ads, radio spots, and TV commercials to attract new patients? While those tools are still available, they are not nearly as efficient or cost effective as digital marketing. Instead of broadcasting your doctor’s qualifications, available procedures, and location information, we first seek to understand the perspective of our ideal patient and offer information about the topics that interest them.

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Topics: Plastic Surgery Marketing, Inbound Marketing

Why a Plastic Surgery Practice Should Use a CRM

Greetings! My name is Ryan Wright. As an account executive at ClearPivot, I have managed plastic surgery and medspa clients for the past few years. In that time, I have uncovered a huge need for plastic surgery practices to use a customer relationship management (CRM) platform on top of their patient management software. I promise this article will save you time, and help you grow lead generation (and ultimately sales) at your practice. I also promise to provide you helpful tips about how to get the most out of a CRM. A CRM is a software tool that gives you visibility on your leads (potential net new patients), visibility on your follow-up activities with those leads, and visibility on the recorded information of those leads.

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Topics: CRM, Plastic Surgery Marketing

Lead Generation Methods for Cosmetic Surgeons

What is the most effective way to attract patients to your practice? While aesthetic enhancements such as cosmetic surgery are in high demand, there are many options available. Transitioning a prospect from a complete stranger to a loyal, rejuvenated referral source takes several stages and many weeks or even months. What are the stages involved in this transformation?

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Topics: Lead Generation, Plastic Surgery Marketing

How to Make Your B2B Sales Discovery Call Really Count

Executing a first discovery call with a potential buyer can be a bit of a tug-of-war on what's discussed first and second and so forth, but many times a B2B salesperson finds themselves in a call situation where it was not possible to set an agenda before the first discovery call.  And just because the buyer is in control doesn't mean you're prohibited from asking permission to walk through a set of specific questions about their situation. While it's fair to assume at least a moderate level of seriousness coming from your buyer, keep in mind that that same seriousness and intentionality applies to you in taking the lead on questioning, or, asking for a redirect to another subject (so long as you state that you'll get right back to the question they asked that you're diverting from).

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Topics: Sales-Marketing Integration

Why an Inbound Marketing Calculator is so Important

A decade ago the term “inbound marketing” hadn’t been invented, but today there are numerous marketing automation companies and inbound agencies achieving success with it for their clients. Retailing pioneer John Wanamaker once made the following ROI remark: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Every company wants a return on investment for their marketing and advertising dollars, so why are so few companies actually doing the math? As oversimplified as this might sound, it’s because they don’t know where to start. Enter in the simple idea of an inbound marketing calculator.

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Topics: Sales-Marketing Integration

[VIDEO] Boost Your Sales Success by Using These 6 Question Areas

Many salespeople still fail in their lead follow-up because they don't do creative questioning with their prospects. Here I talk about how creative questioning fits into the sales process.

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Topics: Sales-Marketing Integration

Lead Scoring Lessons Learned Using GPCT

Before marketing automation software exploded onto the marketing world over the past 10 years, scoring your leads (i.e., judging them wisely) was still crucial to successful selling, including selling to the leads that are the best fit. When first following up on leads years ago as a green inbound marketer, I followed-up on every incoming lead regardless of its background or fit, looking to close ANY business in order to gain that proverbial momentum. Some of the closed business was a great fit, some proved to not be such a great fit. Unfortunately, my valuable sales time was often spent on leads I could have avoided, if I had a method. Nowadays I score leads within 20 minutes or less of discovery, rather than multiple meetings.

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Topics: Lead Generation

3 Ways that Inbound Marketing can Improve Your Outbound Prospecting

Now that potential buyers are 57% of the way into their purchasing decision by the time they find you, how can you relate to them with your content or products or services when they are, by default already that much in control of the sales process? If you intend to go after a prospect via email, or by walking into their business to establish an early relationship, how do you avoid sounding like the noise of all the other pitches they hear? Websites that are built for inbound marketing and content promotion purposes, rather than built merely as nice-looking brochures, should not only be used to market your business, but also to be your best friend in your outbound prospecting. So how do you accomplish this? Here are 3 ways you can use inbound marketing to have a more effective outbound prospecting process.

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Topics: Sales-Marketing Integration