Blog

Marianne Pratt

Recent Posts

How Medical Device Manufacturers Can Improve Their Lead Generation

Differentiation Among the Masses

To sell your medical devices, you have to introduce them – and your company – to prospective buyers. Sounds simple, but selling successfully in your highly competitive marketplace requires well-honed, strategic effort.

Thanks to an aging population and advances in medical science and technology, there is greater need for a wider array of medical devices than ever. That’s good news, but it also means you face ever-tougher completion. Standing out in today’s cluttered marketplace is critical. To do that you must pivot from relying on traditional, old-style marketing strategies to focusing on newer, more effective medical device marketing strategies.

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Topics: Lead Generation, Medical Device Marketing

How to Use Facebook for Medical Device Marketing

Facebook is Still a Powerful Tool

Why Facebook? Your company manufactures medical equipment, so at first glance it may seem that Facebook would be a poor fit as a marketing tool. However, nothing could be further from the truth. In fact, you really can’t expect to improve your brand’s visibility, sell your products, and grow your company without a strong Facebook presence.

Physicians, dentists, clinic managers, hospital department heads and procurement managers, even distributors who might rep your products – they are all marketing targets for medical device manufacturers. And you can reach all of them on Facebook. You can build brand awareness, brand trust, and brand advocates.

Sounds great, right? But how can you reap all those benefits?

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Topics: Medical Device Marketing, facebook