Episode 52
Integrating Your CRM With Your Data Warehouse
We talk with Ryan Severns about how and why to integrate your CRM with a data warehouse to enhance analytics, data insights, and effectiveness.
Episode 51
Standard vs. Custom HubSpot-Salesforce Integration
When should businesses use the native HubSpot-Salesforce integration vs. custom-building their own? We dig into this topic with today's guest, Erick Salvatierra.
Episode 50
1:Many vs. 1:1 Email Tools — What You Need to Know
Discover the key differences between one-to-one and one-to-many email tools, and learn when to use each to maximize your email marketing efforts.
Episode 49
Smarter Salesforce Campaigns & Multi-Touch Attribution
Lauren shares how her marketing ops team uses Salesforce and Marketo for campaign management, with a focus on lead scoring and multi-touch attribution.
Episode 48
How to Use HubSpot for PLG SaaS Companies
Learn how to utilize HubSpot for PLG SaaS companies. We talk through systems architecture, data integration, and deciding on a source of truth.