Episode 47
How to Define the Role and Org Chart of RevOps
When RevOps touches every part of your company, how do you define what RevOps itself is? We talk through this exact question with Brandon Dith-Berry.
Episode 46
B2B vs. B2C Salesforce-HubSpot Integration
Nick Jensen runs marketing operations for the world-famous Tony Robbins using Salesforce and HubSpot. We talk with him here to learn how he does it.
Episode 45
The Marketing-to-Sales Lifecycle
In this episode we discuss the marketing-sales lifecycle with Kristina McConnell, from marketing leads to BDR qualification to Account Executive handoff.
Episode 44
Marketing Ops Buildouts for Effective Attribution and Lead Scoring
Learn how Travis Johnson, the marketing operations expert at Velo3D, uses Salesforce and Marketo to run their marketing system.
Episode 43
The Sales & Marketing Metrics We Track at ClearPivot
There's an overwhelming amount of data in modern sales and marketing tools. Here we walk through which key metrics we track for ourselves at ClearPivot.