Without a well-executed website, a company's inbound marketing strategy can never reach its full potential. For all companies big or small, the simple fact remains that a website is a powerful inbound marketing machine, and an essential tool in a business's strategy.
In this day and age, the customer is king, and the customer wants more, more, more. That's why a good website is much more than a static page with the most basic of information included. Content, blogging, social media integration, search capabilities, are no longer options — they're necessities designed to help attract visitors and convert them into customers.
Building an high-performing website for your business is no small task. There are a number of things to consider beyond content; SEO, accessibility, landing pages, and a host of other things must be taken into account when planning your development strategy. As such, it's not uncommon to overlook many these aspects of highly effective websites.
In this guide, we will explore 25 must-haves associated with driving traffic, leads, and sales to help you create the best and most effective website for your company. Downloading this guide, and you'll be well on your way to becoming a master of digital marketing and a hero in your company.