Free Guide

25 Website Must-Haves for Driving Traffic, Leads, and Sales

Without a well-executed website, a company's inbound marketing strategy can never reach its full potential. For all companies big or small, the simple fact remains that a website is a powerful inbound marketing machine, and an essential tool in a business's strategy.

What Your Prospects are Looking For

web_page-flatIn this day and age, the customer is king, and the customer wants more, more, more. That's why a good website is much more than a static page with the most basic of information included. Content, blogging, social media integration, search capabilities, are no longer options  they're necessities designed to help attract visitors and convert them into customers. 

Building an high-performing website for your business is no small task. There are a number of things to consider beyond content; SEO, accessibility, landing pages, and a host of other things must be taken into account when planning your development strategy. As such, it's not uncommon to overlook many these aspects of highly effective websites.

This guide is broken up into four distinct areas:

  • Getting Found Online — Learn what it takes to bring people to your site in the first place.
  • Design and Usability — If your site is a bad experience for your users, they'll leave and never come back. Learn how to make sure this doesn't happen.
  • Content — How to make sure your content is so impactful that visitors hang on every word on the page.
  • Conversion — How to build a robust pipeline of leads from your inbound site visitors.

In this guide, we will explore 25 must-haves associated with driving traffic, leads, and sales to help you create the best and most effective website for your company. Downloading this guide, and you'll be well on your way to becoming a master of digital marketing and a hero in your company.

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