At the beginning of 2017 we began a HubSpot website redevelopment and CRM implementation project with an organization called IDEAS. IDEAS is a professional placement agency for individuals who are seeking to broaden their horizons by using their professional talents overseas. Prior to starting the project, IDEAS had an aesthetically pleasing but only semi-functional website hosted on WordPress. As IDEAS grew, they could not find an easy way to manage the contacts and applicants they were gathering through WordPress while keeping the website online. This was the start of their problem.