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Blog

Web Page Load Speed Test: WordPress vs. HubSpot

As a HubSpot agency providing web services, we frequently work with clients who are interested in making the transition from Wordpress to HubSpot. In fact, I would say the majority of new HubSpot customers are previous Wordpress users.

Recently, as we discussed previous and current onboarding projects, we found it difficult to ignore one specific difference in the two platforms: speed.

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Topics: Web Design & Development

Working with ClearPivot: A Web Developer's Perspective

My journey with Hubspot began four years ago. Over this period of time, I’ve had the opportunity to work as a freelance developer with agencies of varying levels, from small to big, silver-tier to platinum-tier. I have also worked with many clients directly, often new to the platform. I would like to share my experiences working with ClearPivot, from a different perspective. The perspective of a web developer.

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Topics: Web Design & Development

Is Your Website a Vanity Project, or a Measurable Asset?

Most businesses these days understand the importance of having a digital presence that includes a company website. However, as more and more people take to the Internet to fuel them through their buyer’s journey, the kind of website you present to them is becoming an even more critical part in getting your company into their journey. So, it’s time to ask you; is your website a vanity project, or a measurable asset?

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Topics: Web Design & Development

[VIDEO] Drunk User Review of ClearPivot.com

They say your website should be so easy to use that a drunk person can use it. So naturally, we paid this guy to get drunk and review our website for us. Here's what he had to say:

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Topics: Web Design & Development

[VIDEO] Ryan Wright on Growth-Driven Design

We've all been there: the dreaded "website redevelopment." Big, expensive, long, fixed-scope projects that always leave everyone sick of the entire process by the end. They can also be risky too: you're usually overhauling every last page of your company's website, and there's no going back once you've done it. You cross your fingers and pray that it doesn't all blow up when you launch the new site.

But does it have to be that way? In this video, our colleague Ryan Wright discusses a less risky, more evidence-based, and more iterative approach to website design, called growth-driven design.

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Topics: Web Design & Development

How to run HubSpot and WordPress together on a website

Here at ClearPivot, we recommend our clients run their entire website on a single platform such as HubSpot, as opposed to running dual platforms in parallel. That way, you have everything in one tool rather than jumping back and forth. However, in reality it’s not always possible to use just one system.

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Topics: Web Design & Development

The Hidden Cost of Open Source Software

Open source software has a lot of things going for it. Anybody can access it and customize it for their own use. Everybody can contribute to it, sharing what they created for themselves for the benefit of others. And of course it’s free.

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Topics: Web Design & Development

Case Study: SEO Audit & Website Redevelopment for AmeriFirst Home Mortgage

AmeriFirst Home Mortgage has provided home loans for three decades throughout the Midwest and the South. Headquartered in Portage, Michigan, the company focuses on developing relationships with its clients to provide them with the right loans for their situations.

The Challenge: Help the Website Catch Up to the Blog

In the past few years, AmeriFirst began a heavy inbound marketing program, using its blog as a foundation. The blog was so successful that the company wanted to revamp the rest of its website, which was a legacy website that did not perform either on an organic SEO level or from a conversion perspective or user experience perspective, compared to the blog’s performance. In other words, the blog was moving forward, but the rest of the site was not keeping up.

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Topics: Web Design & Development, Case Studies, SEO

WordPress Development: Additional Resources

We have been talking about WordPress quite a bit these past couple of weeks. As a Denver marketing company,  we know how useful WordPress can be to a company's online marketing plan. WordPress can be used to connect with other social media outlets, as well as to simply connect with customers and improve relations. The fact of the matter is, WordPress is incredibly useful and versatile! Today, we want to end our series on this blogging engine with some resources to help you out with WordPress design. Hopefully, these resources can help you make your WordPress ideas come to life!

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Topics: Web Design & Development

Custom WordPress Development: Not Just for Blogging...!

Last week, we gave you an introductory spiel on WordPress.  Although, let's be honest, you have probably already heard of it!   Today, we want to give you more insight into how WordPress can be optimized for your internet marketing needs.  WordPress is a pretty versatile blogging engine, and there are a lot of ways that you can use it to your advantage!

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Topics: Web Design & Development