AmeriFirst Home Mortgage has provided home loans for three decades throughout the Midwest and the South. Headquartered in Portage, Michigan, the company focuses on developing relationships with its clients to provide them with the right loans for their situations.
The Challenge: Help the Website Catch Up to the Blog
In the past few years, AmeriFirst began a heavy inbound marketing program, using its blog as a foundation. The blog was so successful that the company wanted to revamp the rest of its website, which was a legacy website that did not perform either on an organic SEO level or from a conversion perspective or user experience perspective, compared to the blog’s performance. In other words, the blog was moving forward, but the rest of the site was not keeping up.