Blog

Our Snapchat Geofilters Experiment

Snapchat: the video and picture messenger that sees 158 million active daily users, offers its users a social media portal for sharing videos and images from their daily lives. In the five-plus years that Snapchat has been active, it has become not only a portal for social users, but also one for potentially effective exposure for businesses as well, and I’m not just talking Snapchat ads.

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Topics: Social Media, Social Media Advertising

Finding what performs best: A 42-Week Facebook Ad Conversion Experiment

Gaining new conversions on your website is important. New conversions mean new prospects and hopefully new sales. But how do you get those conversions? Paid search is expensive and organic search can take months or years to grow. What about social media advertising? We have heard Facebook ads are the place to be — they are like the search advertising days of old. But how do you test what content converts best? More importantly, how do you maximize your conversions?

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Topics: Social Media Advertising

[VIDEO] 4 Ways to Improve Your Facebook Ad Relevance

Facebook advertising can yield incredible results, but it's crucial to understand how its algorithms work before you jump in and blow your money on it. Here Chris explains how Facebook ad relevance scores work, and how you can improve your own ad relevance score.

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Topics: Social Media Advertising

What Marketers Need to Know About Facebook Ad Relevance Scores

Last year, in a continued effort to refine their advertising parameters, as well as platform user experience with paid advertising, Facebook rolled out what is known as an Ad Relevance Score. But what exactly is a ‘relevance score’ and what does it mean for advertisers who rely on Facebook advertising to reach and engage their target audiences?

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Topics: Social Media Advertising