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Our Snapchat Geofilters Experiment

Snapchat: the video and picture messenger that sees 158 million active daily users, offers its users a social media portal for sharing videos and images from their daily lives. In the five-plus years that Snapchat has been active, it has become not only a portal for social users, but also one for potentially effective exposure for businesses as well, and I’m not just talking Snapchat ads.

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Topics: Social Media, Social Media Advertising

Comparison: Salesforce Social Studio vs. HubSpot’s social tool

As a marketing agency, we like to review new marketing tools as they are released. Here we use the HubSpot social tool as a benchmark to compare the new Salesforce Social Studio. By conducting a side-by-side comparison, we are able to show the benefits of both platforms. This comparison will delve beyond the functionality of the marketing tool, to also include integrations and costs. We will start first with integration capabilities.

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Topics: Social Media

[VIDEO] The Marketer's 5-Minute Guide to Snapchat

Snapchat is exploding - it's now getting 10 billion video views a month. If you're in marketing, you need to be where peoples' attention is, and right now, peoples' attention is in Snapchat. But before you can jump in to it, you need to know how to use the platform! So let's take a 5-minute tour through Snapchat.

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Topics: Social Media

Twitter launches new 'Engage' insights application

For a long time, social marketers have wondered when Twitter will provide insights like Facebook and other social platforms that are slowly following suit. Well, no more! Yesterday, Twitter announced the launch of a US-only application called Twitter Engage.

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Topics: Social Media

Pinterest Crash Course for Marketers

Humans are attracted to visual images, and Pinterest is a platform that capitalizes upon this human behavior by providing a social network that allows you to collect or share images (pins) you like and save them to your own collections (boards) or share them with friends. Originally launched in 2010 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra, the website and mobile app were opened to the public in August of 2012. The Pinterest tagline, A visual bookmarking tool that helps you discover and save creative ideas, explains the company’s purpose. Allowing you to save images is like creating your own personal book of ideas and the social media functions allow you to share your interests with the world. The best part is that a Pinterest account is absolutely free, and setting up an account is very easy.

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Topics: Social Media

Capitalizing on Twitter's Expanded Link Previews

Nearly a year ago Twitter expanded what they call summary cards, or what is traditionally known as link previews on other social platforms. Expansion of the summary cards include options for a larger image preview and link description to be featured below a tweet (not counting towards the 140 character limit). While the summary cards have been expanded for almost a year, it seems many companies are still yet to capitalize on this more aesthetically appeasing opportunity. In this article we walk through the different parts of the summary card and what you can do to ensure your site is set up to render as you want on Twitter.

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Topics: Social Media

Have you heard? Instagram is launching business accounts.

It's no secret that businesses have been using Instagram. As a matter of fact, Facebook unveiled ads on Instagram for everyone over eight months ago, (read our thoughts here). However, businesses live for analytics and up until this point the only measurement a business has Instagram is the amount of likes, comments, or followers they have. While these are useful metrics, they are not the most accurate representations of the interaction which is happening on a post.

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Topics: Social Media

How businesses can capitalize on Twitter no longer counting links or photos towards its 140 character limit.

News broke yesterday (May 16, 2016) that Twitter would no longer be counting links or photos as part of the 140 characters it allows during the construction of a tweet. With a URL taking up at least 23 characters (once a link is shortened) and photos taking up 24 characters, the update will allow users to see a 20% increase in character count (when including a link and a photo). Thus allowing users to add more to the conversation in future tweets.

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Topics: Social Media

How to navigate the Instagram algorithm change

If you use Instagram like I do, then you've heard the rumors, you've probably seen the panic. Honestly, you may be panicking at this moment. It's okay; in this article we are going to walk through the Instagram algorithm change, how to handle the change, and a few benefits we see coming from the algorithm change.

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Topics: Social Media

What's on our phone home screens

When you work in marketing, the most important thing is to be in the places where peoples' attention is focused. Initially for several decades, this meant being on the radio. Then gradually television came in the picture and became the most important marketing medium for a whole generation of companies. However, television has now been replaced by a new single most important screen in the lives of moderna Americans: their phones. Now that peoples' phones are the single biggest focus of attention, it's vitally important for marketers to understand how people are using them and communicating on them, so that they can maintain their relevance in the lives of their audience. With this in mind, we decided to use ourselves as a research test subject, and investigate what we as a team all keep on our personal phone home screens. Follow along to see one common theme we found throughout our phone configurations.

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Topics: Social Media, Marketing Strategy