Blog

Messenger Kids: Is this helpful or harmful to our kids?

We all know Facebook is the social media giant for millennials through baby boomers, but now they’ve created a new app, Messenger Kids, just for kids under thirteen. Messenger Kids is designed for kids ages 6 to 12, which has a lot of parents, like me, wondering what age is appropriate to introduce your child to social media?

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Topics: Social Media

How To Run a Poll on Snapchat and Instagram

Perhaps you've seen that Instagram has polls available for their stories. But what if your company has a bigger following on Snapchat? Do you have to miss out on all the fun? Luckily you don't!

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Topics: Social Media

Is There Such a Thing as Over-Posting on Social Media?

We all want to see great results from our social media posts. So it seems logical to think that the more posts you put out into the social media universe, the more engagement, shares, and web traffic you’ll gain. But is that really the case, or will people start to tune you out? Let’s take a look. 

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Topics: Social Media

What's on our mobile home screens — revisited!

Last year we produced an article highlighting our phone homescreens. As digital marketers we are tied to our phones and our home screens reflect it. If you haven't yet, give our article from last year a read for context. It's cool, take your time (when you click this link it will open the article in a new window so you won't lose your place), we will wait for you.

*Pause*

Now that you're caught up on what was on our home screens last year, you can check out what has changed for us. 

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Topics: Social Media

[PODCAST] Chris Discusses Snapchat Marketing with Drive 80 Studios

Our Principal Chris Strom was recently featured on the Drive 80 Studios podcast with Mike Doyle. Chris and Mike talk about video marketing using Snapchat. Give it a listen!

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Topics: Social Media

Our Snapchat Geofilters Experiment

Snapchat: the video and picture messenger that sees 158 million active daily users, offers its users a social media portal for sharing videos and images from their daily lives. In the five-plus years that Snapchat has been active, it has become not only a portal for social users, but also one for potentially effective exposure for businesses as well, and I’m not just talking Snapchat ads.

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Topics: Social Media, Social Media Advertising

Comparison: Salesforce Social Studio vs. HubSpot’s social tool

As a marketing agency, we like to review new marketing tools as they are released. Here we use the HubSpot social tool as a benchmark to compare the new Salesforce Social Studio. By conducting a side-by-side comparison, we are able to show the benefits of both platforms. This comparison will delve beyond the functionality of the marketing tool, to also include integrations and costs. We will start first with integration capabilities.

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Topics: Social Media

Pinterest Crash Course for Marketers

Humans are attracted to visual images, and Pinterest is a platform that capitalizes upon this human behavior by providing a social network that allows you to collect or share images (pins) you like and save them to your own collections (boards) or share them with friends. Originally launched in 2010 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra, the website and mobile app were opened to the public in August of 2012. The Pinterest tagline, A visual bookmarking tool that helps you discover and save creative ideas, explains the company’s purpose. Allowing you to save images is like creating your own personal book of ideas and the social media functions allow you to share your interests with the world. The best part is that a Pinterest account is absolutely free, and setting up an account is very easy.

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Topics: Social Media

Capitalizing on Twitter's Expanded Link Previews

Nearly a year ago Twitter expanded what they call summary cards, or what is traditionally known as link previews on other social platforms. Expansion of the summary cards include options for a larger image preview and link description to be featured below a tweet (not counting towards the 140 character limit). While the summary cards have been expanded for almost a year, it seems many companies are still yet to capitalize on this more aesthetically appeasing opportunity. In this article we walk through the different parts of the summary card and what you can do to ensure your site is set up to render as you want on Twitter.

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Topics: Social Media

Have you heard? Instagram is launching business accounts.

It's no secret that businesses have been using Instagram. As a matter of fact, Facebook unveiled ads on Instagram for everyone over eight months ago, (read our thoughts here). However, businesses live for analytics and up until this point the only measurement a business has Instagram is the amount of likes, comments, or followers they have. While these are useful metrics, they are not the most accurate representations of the interaction which is happening on a post.

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Topics: Social Media