Coming up at the top of a Google search made by the owner of a company does not mean that the company’s site has is set up properly to attract customers. Gone are the days when Googling “medical spa” would bring up the site with the most mentions of the words “medical spa" stuffed into its pages. Now, Google search is heavily personalized, and conducting searches on just one person’s computer will not reflect whether or not a site has search visibility that will reach prospects. Unfortunately it's still a common practice: many company owners and marketing directors still can't help themselves from doing "just a little bit of Google searching" themselves to try to "eyeball how we'll they're doing." Unfortunately, this only leads to a highly inaccurate understanding of your actual marketing performance, which can lead to potentially disastrous strategy decisions down the road. Let's look at 6 specific reasons, with examples, of why "Googling your keywords" can lead to such a wildly inaccurate understanding of your marketing effectiveness.