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How to find your SEO keyword data through your landing pages

Are you tired of the majority of your website traffic being attributed to “unknown keywords?” Yeah, so are we! Thankfully our Principal, Chris Strom, has found a nice little workaround to help solve the mystery of these unknown keywords.

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Topics: SEO

Interview: Ryan Glass on Implementing Hyper-Local Marketing for U-Haul

Hyper-local marketing is massively important for many businesses nowadays in our smartphone-centric world – but it has remained a tough nut to crack for many companies. Our Principal, Chris Strom, recently had a chance to chat with Ryan Glass, a former marketing leader at U-Haul. Ryan provided insights on the topic from his time spent implementing hyper-local marketing and user experience upgrades for the 20,000-location company.

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Topics: SEO, Local Marketing

How does SSL make websites secure, and why does a website need to enable SSL?

Have you ever wondered if your personal information like credit card numbers and passwords are safe from thieves when communicating through the internet? If so, there is an easy way to tell no matter what browser you use. If you look to the top of your browser to the URL (commonly known as a link or website) you will see either “http” or “https”. The beginning characters “http:” indicate the site is using the standard HyperText Transfer Protocol(or http). “Https” is a secured protocol that encrypts the data before transmitting it from your PC to the destination website, where it is then decrypted.

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Topics: SEO

The Anatomy of a SERP

SERP is an acronymn floating around inbound marketing circles that may be confusing for some. For others, SERP's exist, but they would like to learn more about the topic and how to maximize their results. In this article we will walk through three key parts of the anatomy of a SERP.

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Topics: SEO

6 Reasons Why "Googling Your Keywords" is a Terrible Way to Measure Your Marketing

Coming up at the top of a Google search made by the owner of a company does not mean that the company’s site has is set up properly to attract customers. Gone are the days when Googling “medical spa” would bring up the site with the most mentions of the words “medical spa" stuffed into its pages. Now, Google search is heavily personalized, and conducting searches on just one person’s computer will not reflect whether or not a site has search visibility that will reach prospects. Unfortunately it's still a common practice: many company owners and marketing directors still can't help themselves from doing "just a little bit of Google searching" themselves to try to "eyeball how we'll they're doing." Unfortunately, this only leads to a highly inaccurate understanding of your actual marketing performance, which can lead to potentially disastrous strategy decisions down the road. Let's look at 6 specific reasons, with examples, of why "Googling your keywords" can lead to such a wildly inaccurate understanding of your marketing effectiveness.

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Topics: SEO

Manipulative SEO Link-Building Schemes That You Should Avoid

Years ago when businesses realized the importance of search engine optimization, they sought to find the best ways to have their site rank number one in the rankings. Over time Google and other search engines have updated their algorithms in attempts to stay one step ahead of those who, in their eyes, manipulate search rankings. Let’s walk through three manipulative SEO schemes as they unfolded and discuss how they can in turn be hurting your search engine rankings instead of helping.

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Topics: SEO

[VIDEO] What is Apple Maps Connect?

Apple Maps Connect has quietly shown up online with little fanfare. ClearPivot Principal Chris Strom digs in to see what it is and how to use it.

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Topics: SEO, Local Marketing

Google Turns on RankBrain AI to Improve Search Results

Beginning in 2015, Google added a new artificial intelligence (AI) program called RankBrain to its Hummingbird algorithm for delivering google search results. This addition is just one of many components that comprise the Hummingbird algorithm. However, in less than a year, RankBrain has been elevated to the third most important ranking factor in determining displayed search results. So what is RankBrain, how is it being used, and how will it affect your SEO strategy?

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Topics: SEO

Why the Rank of the Keywords You're Tracking are Probably Useless

Yep, we said it: you're probably wasting a lot of time tracking the rank of that keyword list you made. It isn’t so much that keyword strategy is worthless, it’s that so many business marketers are targeting words that don’t work. You may think you have an ideal understanding of your keywords, but it’s likely that list of words you’re using does not correlate to the key words and phrases your prospects are actually using to search.

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Topics: SEO

Here's why most companies should only use a single website domain name

A successful digital hub is non-negotiable for most companies in today’s world. Your prospects expect your company's website to be up to professional standards, and this does not only mean the experience one has on the website. The moment a prospect discovers your company is when opinions about the company start forming. For this reason, to create a successful first impression, a significant amount of effort needs to be put into making an outstanding experience for your website visitors. A big part of this involves the domain name. Sometimes, for a variety of reasons, many companies find themselves running multiple domain names simultaneously. But this is oftentimes a big mistake. Here are two reasons why it is often better to use a single domain name than to use multiple domains.

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Topics: SEO