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How to Set Advertising Budgets for Senior Living

Marketing senior living can feel overwhelming for those not prepared for the challenge of juggling numerous campaign roles, such as analytics guru, SEO expert, sales vendor, and marketing calendar manager. On top of all that, you have to figure out the best way to allocate your marketing and advertising budget to reach the optimal audience spread and keep your leads and occupancy at a desired level for your facility.

There are several trends that you should take into account when evaluating your senior living outreach budget:

Seniors are more digitally savvy - Most searches for senior living begin online these days, and so having a web presence and active digital brand is essential for any impactful marketing and advertising initiative. In fact, 6,000 online searches concerning senior care and senior living are made every hour in the US.

Seniors are increasingly mobile - Investing in mobile marketing and click-to-call advertising has been shown to convert 30% more than just web-based outreach. Fortunately, seniors and their caretakers are on their phones more than ever, so investing advertising with “Call now” CTAs can help accelerate sales and drive more leads.

Senior living has become highly competitive - A rise in senior living facilities has now combined with in-home care options and other alternative care methods, cluttering the ad space. At the same time, 60% of senior living marketers and advertisers have seen a stagnation of their budget in the past year.

With those in mind, here’s a main process way to break down your senior living marketing budget. It just takes a little math on your end.

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Topics: Retirement Community Marketing, Senior Living

The top retirement community marketing agencies in the US

Choosing a marketing agency for your retirement community can feel daunting. It is essential to find a team that inspires trust and confidence in their ability to achieve strong results with strong ROI. But it is equally essential to find a team of people you like – people who make you feel comfortable as well as inspired – because successful marketing is a partnership.

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Topics: Retirement Community Marketing

3 Reasons Why Retirement Communities Need a Full Marketing Strategy

We are used to getting things instantly. Today, we can download music and movies, video chat, and even order groceries and have them in a flash.

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Topics: Retirement Community Marketing

How Retirement Communities Can Start Leveraging Video Marketing

The ClearPivot team is really excited about video marketing right now. A part of successful inbound marketing campaigns for years, video marketing is really taking the limelight and getting results for retirement communities at the moment.

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Topics: Retirement Community Marketing

A 7-Part Guide to Marketing a Nursing Home

Marketing a nursing home is tough! What was popular (and worked) even a few years ago may now be obsolete or outdated. New, powerful tactics and knowledge are transforming how we grow our businesses on a seemingly daily basis.

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Topics: Retirement Community Marketing

7 Tips for Creating Your Assisted Living Marketing Plan

Demand for assisted living communities has soared in recent years. And so has the competition. In order to stand out and attract new residents, it is imperative that your community have a well-defined marketing plan which clearly identifies your objectives and addresses each of them in ways that deliver exceptional ROI.

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Topics: Retirement Community Marketing

5 Steps for Customer Review Management for Retirement Communities

Have you ever heard that old adage, “Give someone a positive experience and they tell three people. Give them a negative experience and they tell 30 people?”

We're not sure those numbers are a hard and fast rule, but there is certainly some legitimacy to the claim. The internet has provided ample opportunity for frustrated customers (or would-be customers) to attack companies — including retirement communities. This can often paint a twisted picture of reality at your retirement community and can ultimately have a dramatic impact on your bottom line.

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Topics: Retirement Community Marketing

How Social Media Marketing Can Grow Your Retirement Community

Many people think social media marketing is only for prospects under 50. Wrong! Sixty-four percent of people between the ages of 50 and 64 use at least one social media account as do 37 percent of folks 65 and older. (Facebook is by far the most popular social channel, with 65 percent of people aged 50-64 and 41 percent of those older than 65 using it.)

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Topics: Retirement Community Marketing

How to Create Effective Retirement Community Marketing Campaigns

Whether your retirement community has been a part of your town for years or you’re just moving into the neighborhood, when you decide to get really serious about marketing it to potential residents, you should create a marketing campaign for it.

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Topics: Retirement Community Marketing

5 Strategies for Marketing Your Retirement Community on Instagram

Are you using Instagram to market your retirement/assisted living community to your potential residents and/or their adult children?

If you’re not and the reason is because you believe your target market (people ages 45 and up) aren’t using Instagram, we urge you to take a closer look. Half a billion people (500 million) use Instagram every day around the world (with 77.6 million of them in the US),  and 26% of them are over the age of 50.

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Topics: Retirement Community Marketing