Blog

A 7-Part Guide to Marketing Your Senior Living Community

Prospective residents of your senior living community are more digitally savvy than ever before.

66% of seniors 65+ use the Internet

Half of seniors 65+ have home broadband

40% of seniors 65+ own a smartphone

Read more »

Topics: Retirement Community Marketing

3 Reasons Why Retirement Communities Need a Full Marketing Strategy, Not Just Tactics

We are used to getting things instantly. Today, we can download music and movies, video chat, and even order groceries and have them in a flash.

Read more »

Topics: Retirement Community Marketing

How Retirement Communities Can Start Leveraging Video Marketing Right Now

The ClearPivot team is really excited about video marketing right now. A part of successful inbound marketing campaigns for years, video marketing is really taking the limelight and getting results for retirement communities at the moment.

Read more »

Topics: Retirement Community Marketing

A 7-Part Guide to Marketing a Nursing Home

Marketing a nursing home is tough! What was popular (and worked) even a few years ago may now be obsolete or outdated. New, powerful tactics and knowledge are transforming how we grow our businesses on a seemingly daily basis.

Read more »

Topics: Retirement Community Marketing

7 Tips for Creating Your Assisted Living Marketing Plan

Demand for assisted living communities has soared in recent years. And so has the competition. In order to stand out and attract new residents, it is imperative that your community have a well-defined marketing plan which clearly identifies your objectives and addresses each of them in ways that deliver exceptional ROI.

Read more »

Topics: Retirement Community Marketing

5 Steps for Customer Review Management for Retirement Communities

Have you ever heard that old adage, “Give someone a positive experience and they tell three people. Give them a negative experience and they tell 30 people?”

We're not sure those numbers are a hard and fast rule, but there is certainly some legitimacy to the claim. The internet has provided ample opportunity for frustrated customers (or would-be customers) to attack companies — including retirement communities. This can often paint a twisted picture of reality at your retirement community and can ultimately have a dramatic impact on your bottom line.

Read more »

Topics: Retirement Community Marketing

How Social Media Marketing Can Grow Your Retirement Community

Many people think social media marketing is only for prospects under 50. Wrong! Sixty-four percent of people between the ages of 50 and 64 use at least one social media account as do 37 percent of folks 65 and older. (Facebook is by far the most popular social channel, with 65 percent of people aged 50-64 and 41 percent of those older than 65 using it.)

Read more »

Topics: Retirement Community Marketing

How to Create Effective Retirement Community Marketing Campaigns

Whether your retirement community has been a part of your town for years or you’re just moving into the neighborhood, when you decide to get really serious about marketing it to potential residents, you should create a marketing campaign for it.

Read more »

Topics: Retirement Community Marketing

5 Strategies for Marketing Your Retirement Community on Instagram

Are you using Instagram to market your retirement/assisted living community to your potential residents and/or their adult children?

If you’re not and the reason is because you believe your target market (people ages 45 and up) aren’t using Instagram, we urge you to take a closer look. Half a billion people (500 million) use Instagram every day around the world (with 77.6 million of them in the US),  and 26% of them are over the age of 50.

Read more »

Topics: Retirement Community Marketing

Why Marketing Automation Makes Sense for Retirement Communities

We get a lot of questions about marketing automation here at ClearPivot. It comes with the territory of being a Hubspot-Certified inbound marketing agency! I like to illustrate marketing automation with a few blasts from the past:

Remember when you had to set the VCR every time you wanted to record your favorite show? Now, you can set up your DVR to record the entire season and the episodes are there whenever you want to watch them.

Can’t get to the phone in time? In the past, you would have to interrupt the answering machine (remember those?) or call right back to apologize profusely and immediately drop what you were doing to talk to whomever was trying to reach you. Today, Google, Siri or another AI platform can automatically text your friends or relatives to let them know you’re busy and will get back to them.

Read more »

Topics: Retirement Community Marketing