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Digital Marketing for Retirement Communities: The Complete Guide

More than 10,000 baby boomers turn 65 each day and will continue to do so until the early 2030s. While they’re looking to stay as active and healthy as they can – and possibly even continue to work in their later years – they’re also starting to look ahead and research their housing options for the days of their retirement.

What’s more, many younger boomers are looking for a senior living community for their own parents (ages 75 and older) while the older members of Generation X (now entering their early 50s and squarely in their 40s), may be starting to look for senior community for their own older boomer parents (now starting to hit 70).

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Topics: Retirement Community Marketing

How to Use HubSpot for Retirement Community Marketing

As a marketing professional for retirement communities, you’ve probably heard about (or are currently using) HubSpot, an inbound marketing software platform that helps businesses of all kinds attract visitors, convert them into leads and then close them as extremely happy customers who trust your expertise.When you execute on it properly, HubSpot can help your retirement community become the retirement community in your area or region.

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Topics: Retirement Community Marketing

How to Market an Assisted Living Community

As you’re marketing your retirement or assisted living community, are you relying primarily on radio, television and print ads? If so, we’d like you to know that digital inbound marketing allows you to receivehighly targeted leads of people who are interested in your community’s services now at an investment an average of 61 percent less per lead than what you’re spending on traditional marketing methods such as radio ads and direct mail.

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Topics: Retirement Community Marketing