We get a lot of questions about marketing automation here at ClearPivot. It comes with the territory of being a Hubspot-Certified inbound marketing agency! I like to illustrate marketing automation with a few blasts from the past:
Remember when you had to set the VCR every time you wanted to record your favorite show? Now, you can set up your DVR to record the entire season and the episodes are there whenever you want to watch them.
Can’t get to the phone in time? In the past, you would have to interrupt the answering machine (remember those?) or call right back to apologize profusely and immediately drop what you were doing to talk to whomever was trying to reach you. Today, Google, Siri or another AI platform can automatically text your friends or relatives to let them know you’re busy and will get back to them.