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Mobile vs desktop ad space: challenges and opportunities

It’s pretty clear that when it comes to mobile vs. desktop web use, mobile wins hands down the majority of the time since our phones are always with us. This, however, does not make desktop obsolete for marketers in any way. On the contrary, desktop is still a worthy opponent for mobile and should not be overlooked in your marketing plan. So what exactly are the pros and cons to both? Let’s take a look at the challenges and opportunities for mobile vs. desktop.

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Topics: PPC