Blog

[VIDEO] Updating to Google Adwords Expanded Text Ads

Our teammate Laura has been updating our clients' PPC ads to the new Google expanded text ads. She shares what she's learned here (and also has fun with some bunny face filters): 

Read more »

Topics: PPC

Mobile vs desktop ad space: challenges and opportunities

It’s pretty clear that when it comes to mobile vs. desktop web use, mobile wins hands down the majority of the time since our phones are always with us. This, however, does not make desktop obsolete for marketers in any way. On the contrary, desktop is still a worthy opponent for mobile and should not be overlooked in your marketing plan. So what exactly are the pros and cons to both? Let’s take a look at the challenges and opportunities for mobile vs. desktop.

Read more »

Topics: PPC

[VIDEO] The Basics of PPC Search Advertising

Pay-per click (PPC) search advertising is vital for almost any business that wants to build an online presence. Over 74% of internet users perform local searches, and 82% of those searching will follow-up with an in store visit. These are just a few of the noteworthy statistics that you will find in the video below. The video will walk you through the basics of PPC search advertising and why it matters for your business. 

Read more »

Topics: PPC

Mobile advertising doubled in 2015

With Christmas coming, it’s no surprise that many people are hoping to receive a new or upgraded phone in their Christmas stocking. In the United States, nearly two thirds of the population own a smartphone and 19% use their smartphone to access online services and information as reported by the Pew Research Center. Given this trend, mobile advertising continues to increase.

Read more »

Topics: PPC

A Simple Guide to Understanding PPC Quality Scores

Understanding PPC requires a solid comprehension of Quality Score. This is because Quality Score has tremendous impact over the cost and efficacy of any paid search campaign. Just as a credit score that can affect whether a person qualifies for a loan and how high their interest rate should be, Google AdWords' Quality Score influences how a PPC ad performs and how much is paid for each click.

Read more »

Topics: PPC

Making PPC Pay Off

The marketing channel known as Pay Per Click, or PPC, can be a worthwhile investment when done right. However, when done wrong it can be a large expense that has little return on investment. PPC can seem confusing and complicated to someone who hasn't learned the ropes. However, in 2012 more than 75 percent of marketing campaigns included some form of PPC marketing, from display network ads on to the most commonly used form of PPC: search result page ads. But the secret to success is knowing when and how to pay for those to convert them into profit. Simply paying for people to click on your ad is lost money unless that person turns into a customer. Converting clicks into sales can be achieved in various ways. These tips from marketing experts can help your company make the most profit from your clicks.

Read more »

Topics: PPC

Reduce PPC Campaign Costs by Implementing Negative Keywords

An integral part ofPPC managementincludes developing a strategy to reduce PPC costs and get more clicks for your dollar. One of the easiest yet most overlooked strategies is the implementation of negative keywords. The process is probably the first step you should take in your PPC cost reduction efforts.

Read more »

Topics: PPC

Google Maps and Google Ads are Merging


Wouldn't it be great if you could search "Starbucks near me" on your mobile device and when the results appear on your Google Maps app, an ad also pops up with a coupon for a discounted latte? Well, that convenient feature is just around the corner.

Read more »

Topics: PPC, Local Marketing