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6 Tips for Creating Your Plastic Surgery Marketing Plan

The increased level of demand for plastic surgery and complementary products and services has been recognized and catered to by multiple entities. It is imperative that each plastic surgery practice have a clearly defined marketing plan that clearly delineates every objective and provides creative solutions to deliver exceptional ROI.

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Topics: Plastic Surgery Marketing

5 Top Tips for Marketing Your Plastic Surgery Practice on Instagram

Posts that include images produce 650% higher engagement than regular text posts.” -Adobe

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Topics: Plastic Surgery Marketing

7 Email Marketing Tips for Your Plastic Surgery Practice

How many emails do you get in your inbox each day? Do you pay more attention to some messages while ignoring, delaying, or deleting others? What makes the difference? If you are like most people, the answer is relevance. How likely is it that this email message is relevant to you?

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Topics: Plastic Surgery Marketing

Use These Marketing Tools to Grow Your Plastic Surgery Practice

To assist you in your quest to build brand awareness, attract more patients, convert more leads, and schedule more consultations, we have compiled a list of the tools that we have found to be the best in our marketing work with plastic surgery practices and other healthcare providers. We have grouped them by the stages of your prospective patients' buyer’s journey: attract, convert, close, and delight.

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Topics: Plastic Surgery Marketing

How to Build a High-Impact Plastic Surgery Brand

It is nearly impossible to quantify the overwhelming emphasis our society puts on the way we look. With the constant flow of information that is distributed every day about power foods, strength-building workouts, and the effectiveness of diets, how can you differentiate your practice from other cosmetic surgery and plastic surgery practices? The answer lies in the way you define and project your brand. Let’s look at a shining example, Tide.

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Topics: Plastic Surgery Marketing

How to Plan Your Cosmetic Surgery Marketing Budget

Marketing doesn’t come for free. But planned well, with an eye to your surgical practice’s overall operations budget, your marketing plan should bring you far more income than the funds spent on your marketing budget.

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Topics: Plastic Surgery Marketing

4 Ways to Make Your Cosmetic Surgery Marketing More Successful

Every day we hear about a new social media channel popping up, how to use PPC ad campaigns, which CRM is best, and how to craft an effective email, and the latest trends in web design. Without the advice of an expert, it is very difficult to determine which approach or tactic will be most effective for promoting cosmetic surgery. Fortunately, we have worked with several cosmetic surgery, plastic surgery, and medspa clients and those experiences have taught us which factors matter most. While every practice has its own personality, and each market is a little bit different, we have highlighted four factors that remain consistent, which can contribute to producing outstanding results:

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Topics: Plastic Surgery Marketing

Digital Marketing for Plastic Surgery Practices

Remember when you could use billboards, newspaper and magazine ads, radio spots, and TV commercials to attract new patients? While those tools are still available, they are not nearly as efficient or cost effective as digital marketing. Instead of broadcasting your doctor’s qualifications, available procedures, and location information, we first seek to understand the perspective of our ideal patient and offer information about the topics that interest them.

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Topics: Inbound Marketing, Plastic Surgery Marketing

How to Do Plastic Surgery Social Media Marketing

When it comes to standing out from your competition, social media marketing can be a true help.

Potential customers want to work with a surgeon they feel they know and trust. Showcasing your expertise via your social media channels allows you to reach potential patients right where they often are: looking at their social media feeds.

Posting on social media helps you build a fan base with the exact people, in the exact location, that you want to reach. A strategic social presence means your perfect prospects will find you, helping you then convert them into leads you can then nurture into actual patients.

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Topics: Plastic Surgery Marketing

Why a Plastic Surgery Practice Should Use a CRM

Greetings! My name is Ryan Wright. As an account executive at ClearPivot, I have managed plastic surgery and medspa clients for the past few years. In that time, I have uncovered a huge need for plastic surgery practices to use a customer relationship management (CRM) platform on top of their patient management software. I promise this article will save you time, and help you grow lead generation (and ultimately sales) at your practice. I also promise to provide you helpful tips about how to get the most out of a CRM. A CRM is a software tool that gives you visibility on your leads (potential net new patients), visibility on your follow-up activities with those leads, and visibility on the recorded information of those leads.

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Topics: Plastic Surgery Marketing