Blog

Which Marketing Agency is the Best Fit for Your Plastic Surgery Practice?

With so many choices, it can be difficult and time consuming to identify potential marketing partners. It is important to select an agency that has a proven track record with healthcare providers focused on aesthetics. Finding a team that blends well with your practice’s culture is essential. While every partnership needs time to take shape, starting with an experienced team who has been successful with similar clients is a great place to start.

Read more »

Topics: Plastic Surgery Marketing

Grow Your Plastic Surgery Practice Through Patient Review Management

There are many ways that a prospective patient can learn about your practice and quality of your work. Once they have become curious about your services, they will look for more information online. And, because of the added weight that search engines put on user-generated content, the results that appear when your practice or plastic surgeon’s name is Googled will include a number of review sites.

Read more »

Topics: Plastic Surgery Marketing

How To Choose The Right Marketing Company for Your Plastic Surgery Practice

Competition can be steep in many markets for aesthetic healthcare providers. Plastic surgery practices may feel as if their ability to market effectively is nearly as important as their capabilities. This is one of the reasons that selecting one or more companies to assist you in planning and executing your marketing is so important. Let’s review some of the most common approaches.

Read more »

Topics: Plastic Surgery Marketing

How to Implement a Successful Plastic Surgery Marketing Campaign

Summer is on its way. Just like clockwork, when the weather starts getting warm, people start looking forward to traveling and enjoying some fun in the sun. At this very moment, you can bet that men and women are standing in front of their full-length mirrors, wondering what can be done to make them look even better when they arrive at the beach. Fortunately, you have many beauty-enhancing options available. How should we go about letting them know what we can do to help? Launch a campaign.

Read more »

Topics: Plastic Surgery Marketing

10 Secrets of Using Video to Attract Patients to Your Plastic Surgery Practice

Since YouTube was first launched in 2005, its popularity among all demographic groups has grown phenomenally. With a billion viewers consuming more than a billion hours of video each day, there is no disputing that video has become the single most powerful marketing tool on Earth. It has the power to engage, inform, and endear past, present, and future patients to you and your plastic surgery practice. However, producing and promoting a video is not quite as easy as writing a blog or sending an email. There are many other factors at play. Let’s explore some of the secrets of video marketing success:

Read more »

Topics: Plastic Surgery Marketing

7 Steps to a Winning Marketing Automation Strategy for Your Plastic Surgery Practice

Have you ever been on a cruise? You have everything you need to enjoy life – mouth-watering delicacies, amazing beverages, beautiful scenery, great company, a full agenda that includes great music, entertainment, and activities, and a private space where you can rest. The beauty of it is that it is all-inclusive and worry free. Just come, relax, and enjoy.

Read more »

Topics: Plastic Surgery Marketing

10 Innovative Marketing Ideas for Plastic Surgery Practices

Tired of seeing the same tactics used to attract, convert, and close new business? It all starts to look the same, doesn’t it? Here are 10 rock-solid fresh ideas that can help you stand out from the crowd. Which one appeals to you the most?

Read more »

Topics: Plastic Surgery Marketing

Why Inbound Marketing Is The Perfect Solution For Your Plastic Surgery Practice

What exactly is meant by ‘inbound marketing’? It is a proven method of using digital content to attract new prospects to your practice, convert them to leads, assist in closing the deal, and ensure they are delighted with your practice.

Read more »

Topics: Plastic Surgery Marketing

Your Plastic Surgery Marketing Strategy Needs These 3 Things

In your marketing plan, you lay the foundation for what you want to achieve. Your marketing strategy determines how you will go about achieving it. This requires gaining perspective on how people learn about your plastic surgery practice, evaluate your offerings, and decide to move forward. Each of these stages of the buyer’s journey requires a different type of messaging – with each stage requiring more depth and personalization then the previous.

Read more »

Topics: Plastic Surgery Marketing

The Do's and Don'ts of Facebook Marketing for Plastic Surgery Practices

What is the purpose of social media? We use it to share experiences, photos, upcoming events, interesting articles, and to connect with colleagues and keep up with friends and family. Because social media is meant for personal communication, using it to promote your plastic surgery practice needs to be carefully managed.

Here are some of the Do’s and Don’ts of Facebook marketing:

Read more »

Topics: Plastic Surgery Marketing