Once upon a time – and not so very long ago – a medspa could employ some very effective “offline” marketing strategies and come out ahead. Not anymore. The digital and social age has completely changed the face of marketing – for ALL businesses.
While traditional marketing, such as direct mail, trade and bridal shows, print advertising, television and radio ads, all can help a bit, the best marketing today is inbound marketing, a form of marketing that uses information you create to attract customers to your website.
The information you create is published on your website (most often on your blog), in free reports and in ebooks, videos, infographics, and more.