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Lead Generation Methods for Cosmetic Surgeons

What is the most effective way to attract patients to your practice? While aesthetic enhancements such as cosmetic surgery are in high demand, there are many options available. Transitioning a prospect from a complete stranger to a loyal, rejuvenated referral source takes several stages and many weeks or even months. What are the stages involved in this transformation?

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Topics: Lead Generation, Plastic Surgery Marketing

How Plastic Surgeons Should Respond to Negative Reviews

A recent survey revealed that 84% of patients check online reviews, most as their first step, when evaluating doctors. Patients considering aesthetic enhancement procedures rely on this new form of word-of-mouth advertising as a reliable source. While an abundance of positive reviews is helpful, most plastic surgery and cosmetic surgery practices also receive a few critical reviews. Here are some practical tips for responding to negative patient reviews:
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Topics: Plastic Surgery Marketing

What's a Good Marketing Budget for Plastic Surgery Practices?

The demand for aesthetic enhancements has made competition among cosmetic and plastic surgeons extremely high. What is the most effective way for a plastic surgery practice to achieve sustained growth? What budget amount is right for you? Spending too much on marketing can interfere with your operations budget. Spending too little can keep you from achieving your goals. Let’s look at how we assign a marketing budget amount that is affordable and helps achieve our objectives.

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Topics: Plastic Surgery Marketing

7 Powerful Marketing Channels to Boost Your MedSpa Business

Once upon a time – and not so very long ago – a medspa could employ some very effective “offline” marketing strategies and come out ahead. Not anymore. The digital and social age has completely changed the face of marketing – for ALL businesses.

While traditional marketing, such as direct mail, trade and bridal shows, print advertising, television and radio ads, all can help a bit, the best marketing today is inbound marketing, a form of marketing that uses information you create to attract customers to your website.

The information you create is published on your website (most often on your blog), in free reports and in ebooks, videos, infographics, and more.

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Topics: Plastic Surgery Marketing

4 Key Medspa Lead Generation Strategies

When it comes to lead generation for your medical spa, you’ve got several choices:

Pay-per-click ad campaigns, social media marketing, blogging and other content generation, and more.

Let’s talk about each of these more in-depth and how they work to provide you with leads.

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Topics: Plastic Surgery Marketing

Medspa Online Marketing: 3 Effective Strategies

Revenue within the wellness and spa industry – of which the medspa vertical is a major part – reached $17 billion in 2016, with an annual growth of 2.9 percent from 2011. The industry now is in its “mature” stage of its “industry life cycle” and growth may not be as robust in the future.

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Topics: Plastic Surgery Marketing

Medspa Facebook Advertising: Targeting Ads for Best Results

No doubt you’ve noticed that followers of your medspa’s Facebook page isn’t seeing all of your posts because Facebook pretty much has turned into a paid social media channel as the reach of non-paid (organic) posts continues to decline.

The reason for the decline is two-fold:

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Topics: Plastic Surgery Marketing

Medspa PPC Marketing: Solving the Puzzle

Chances are you’ve spent some money in the past on PPC advertising. Regardless of whether you did it yourself or you hired someone else to do it for you, chances also are that you found your results to be sorely….lacking.

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Topics: Plastic Surgery Marketing

Medspa Social Media Marketing: Strategy Reaps Results

You’ve no doubt heard that a critical part of marketing your medspa should be performed on social media. In other words, nowadays your practice must be on social media.

Yet posting to your channel “whenever” and “whatever” and working simply to get as many followers as possible in any way possible more than likely will leave you or your marketing team members having spent many hours working with very few actual leads — let alone customers – to show for it for it.

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Topics: Plastic Surgery Marketing

Modern Medspa Advertising: Not Your Grandfather’s Ad Campaign

Used to be, medspa advertising consisted of ads in a local paper, radio or even television spot, the purchase of an ad in local high-end “lifestyle” magazine, etc. A rise in business most likely would result.

Not anymore.

Medspa customers and prospects today want information – not just pretty pictures and taglines. They want well-researched, well-written content that answers their questions and concerns so that if they do decide to enjoy a medspa’s services, they do so fully informed.

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Topics: Plastic Surgery Marketing