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4 Tips for Growing Your MedSpa with Digital Marketing

With sustained growth in the business of aesthetics, the competition out there is fierce and it’s only getting worse. How can you ensure that your MedSpa will beat out the competition? You need to convince your ideal clients that your MedSpa is the best choice. How? Digital marketing. Digital marketing has become a norm for B2C businesses, it is very effective in attracting the right prospects, converting them to leads, and cultivating their interest until they are ready to make a decision. Let’s look at how digital marketing can grow your MedSpa business.

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Topics: Plastic Surgery Marketing

Digital Marketing for Plastic Surgery Practices

Remember when you could use billboards, newspaper and magazine ads, radio spots, and TV commercials to attract new patients? While those tools are still available, they are not nearly as efficient or cost effective as digital marketing. Instead of broadcasting your doctor’s qualifications, available procedures, and location information, we first seek to understand the perspective of our ideal patient and offer information about the topics that interest them.

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Topics: Inbound Marketing, Plastic Surgery Marketing

How Your MedSpa Should Address Negative Reviews

In any practice that focuses on beauty enhancement, there will be patients who dream of an amazing dramatic enhancement after just one treatment, regardless of your efforts to set realistic expectations. Unfortunately, this reality may result in negative reviews. Let’s look at some of the most common questions MedSpas ask about dealing with negative reviews.

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Topics: Plastic Surgery Marketing

How to Do Plastic Surgery Social Media Marketing

When it comes to standing out from your competition, social media marketing can be a true help.

Potential customers want to work with a surgeon they feel they know and trust. Showcasing your expertise via your social media channels allows you to reach potential patients right where they often are: looking at their social media feeds.

Posting on social media helps you build a fan base with the exact people, in the exact location, that you want to reach. A strategic social presence means your perfect prospects will find you, helping you then convert them into leads you can then nurture into actual patients.

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Topics: Plastic Surgery Marketing

Why a Plastic Surgery Practice Should Use a CRM

Greetings! My name is Ryan Wright. As an account executive at ClearPivot, I have managed plastic surgery and medspa clients for the past few years. In that time, I have uncovered a huge need for plastic surgery practices to use a customer relationship management (CRM) platform on top of their patient management software. I promise this article will save you time, and help you grow lead generation (and ultimately sales) at your practice. I also promise to provide you helpful tips about how to get the most out of a CRM. A CRM is a software tool that gives you visibility on your leads (potential net new patients), visibility on your follow-up activities with those leads, and visibility on the recorded information of those leads.

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Topics: CRM, Plastic Surgery Marketing

Your Plastic Surgery Website Needs These Key Things to be Successful

Where do potential clients first come into contact with you? Your website, most likely! If it doesn’t make a solid, positive impression in the first seconds of a prospect’s visit, she is gone.

Your website needs to be professional, welcoming and created so that it nurtures visitors into real leads and leads into patients.

Let’s discuss how your website can do this.

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Topics: Plastic Surgery Marketing

Lead Generation Methods for Cosmetic Surgeons

What is the most effective way to attract patients to your practice? While aesthetic enhancements such as cosmetic surgery are in high demand, there are many options available. Transitioning a prospect from a complete stranger to a loyal, rejuvenated referral source takes several stages and many weeks or even months. What are the stages involved in this transformation?

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Topics: Lead Generation, Plastic Surgery Marketing

How Plastic Surgeons Should Respond to Negative Reviews

A recent survey revealed that 84% of patients check online reviews, most as their first step, when evaluating doctors. Patients considering aesthetic enhancement procedures rely on this new form of word-of-mouth advertising as a reliable source. While an abundance of positive reviews is helpful, most plastic surgery and cosmetic surgery practices also receive a few critical reviews. Here are some practical tips for responding to negative patient reviews:
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Topics: Plastic Surgery Marketing

What's a Good Marketing Budget for Plastic Surgery Practices?

The demand for aesthetic enhancements has made competition among cosmetic and plastic surgeons extremely high. What is the most effective way for a plastic surgery practice to achieve sustained growth? What budget amount is right for you? Spending too much on marketing can interfere with your operations budget. Spending too little can keep you from achieving your goals. Let’s look at how we assign a marketing budget amount that is affordable and helps achieve our objectives.

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Topics: Plastic Surgery Marketing

7 Powerful Marketing Channels to Boost Your MedSpa Business

Once upon a time – and not so very long ago – a medspa could employ some very effective “offline” marketing strategies and come out ahead. Not anymore. The digital and social age has completely changed the face of marketing – for ALL businesses.

While traditional marketing, such as direct mail, trade and bridal shows, print advertising, television and radio ads, all can help a bit, the best marketing today is inbound marketing, a form of marketing that uses information you create to attract customers to your website.

The information you create is published on your website (most often on your blog), in free reports and in ebooks, videos, infographics, and more.

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Topics: Plastic Surgery Marketing