If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for 2020: create a buyer persona for each of your key audience segments. We’ll give you a head start, with some insight here on the key components that go into a great buyer persona.
Each persona is like a guide who will direct you toward the marketing content, formats and delivery channels your most important targets are using. Without that help, you risk wasting time and money wandering around in the vastness of the online marketplace, hoping you’ll run into a viable prospect.