Hey folks, Chris here. I recently had the opportunity to head out to Boston to participate in HUGS 2011, which is short for “HubSpot User Group Summit 2011.” What is HubSpot? Basically HubSpot is an integrated online marketing and website management toolset. What is unique about HubSpot is that is is built around one particular marketing methodology — an inbound marketing methodology. We’ve written about inbound marketing before — you can read more about it here, here and here, among other places.
Since I run a Denver marketing agency and am already well-versed in the inbound marketing methodology, the purpose of the Summit for me was less about education and more about meeting other inbound marketers, and sharing our experiences and war stories together. One of the best aspects of the Summit, in fact, was re-affirmation that this stuff works. We got to meet fellow marketers who have been able to apply this process for their clients and have killed it — they’ve brought in big results for client after client, and through their success they’ve been able to build healthy, profitable marketing agencies for themselves. Now, we’ve been able to achieve fantastic results for our own clients through this methodology (see some examples here), but talking with other people at the Summit who have built full companies around inbound marketing shows that this marketing process is not only successful, but also repeatable and scaleable,both for the end clients and the marketing agencies that service them. So if you’re wondering about the value of investing in inbound marketing versus more traditional methods such as Yellow Page ads, billboards, radio, etc — fear not — this stuff works.
There were, of course, some other great highlights of the Summit as well. The famous Guy Kawasaki came out and gave a fantastic keynote presentation, including discussing the importance of a snappy, simple, easily-remembered message in your marketing, rather than a complex, involved boilerplate speech. One of my favorite take-aways from his talk was his 10-20-30 rule of thumb for giving slide deck presentations: use 10 slides, talk for 20 minutes, and use a 30-point font. Great way to avoid the “death by PowerPoint” syndrome. I got to meet my sales coach Frank Belzer in person and spend a few days hanging out with him and his colleague Rick Roberge, watching and learning how they network and build connections with people. And the free lobster dinner that Rick treated us all to was fantastic as well. And finally, we heard updates from Brian Halligan and Dharmesh Shah, the founders of the HubSpot software, on the state of their company and their product development. These guys know what they're doing, and listening to them is always a fantastic business lesson in and of itself.
So overall, I built a lot of contacts, got some great nuggets of business and marketing education, and saw first-hand case studies from others (on top of our own, of course), that our service methodology is battle-tested and proven to bring great results. Now it's time to double down and take what we've already achieved with this business model and bring it to even more companies and organizations who need help generating leads and revenue. Are you one of those organizations who is in need of this? Contact us and we'll see if our Denver marketing agencymight be a good fit in helping you achieve your business goals.