Blog

Marketing a Medical Device: The Methodology

The best way to market any medical device depends on the specific product and, therefore, who you’re marketing to. Success comes from tailoring content and campaigns to match your targets’ needs and interests, as well as where they are in the buying cycle. So the first step is creating marketing personas that represent each segment of your target audience.

Once you have clearly defined your key targets, you can flesh out your medical device marketing strategy with content you know will be well-received.

Read more »

Topics: Marketing Strategy, Medical Device Marketing, medical device

11 Key Components of a High-Impact Medical Device Marketing Strategy

Perhaps your medical devices are so unique and miraculous that they sell themselves.

That would be nice, but it’s far more likely that you need to introduce your equipment to potential purchasers and users and give them solid reasons to buy from you instead of a competitor. Effective medical device marketing takes time and costs money. To be successful, you cannot afford to leave anything to chance.

Your fundamental marketing goal is lead generation. When you attract truly interested prospects and keep them interested as they learn more about your company and the medical devices you offer, you pave the way for more sales. It’s as simple as that. But, of course, it’s not simple at all.

Read more »

Topics: Marketing Strategy, Medical Device Marketing, medical device

What is a CRM and What is its Purpose for Medical Device Manufacturers?

You Cannot Have One Without the Other

Ah, CRM. It’s one of the most common acronyms used by sales and marketing professionals these days. But are we talking about Customer Relationship Management, or Customer Relationship Marketing? The truth is, you can’t have one without the other – at least, not if you want to grow your medical device manufacturing business.

You can’t attract attention to your brand or your specific products, or expect to keep prospects interested, without “catchy” content. You can’t track your content’s performance or engage with individual leads, without the right tools. That’s why we speak of CRM in two somewhat different but equally important ways.

Read more »

Topics: CRM, Medical Device Marketing

How Medical Device Manufacturers Can Improve Their Lead Generation

Differentiation Among the Masses

To sell your medical devices, you have to introduce them – and your company – to prospective buyers. Sounds simple, but selling successfully in your highly competitive marketplace requires well-honed, strategic effort.

Thanks to an aging population and advances in medical science and technology, there is greater need for a wider array of medical devices than ever. That’s good news, but it also means you face ever-tougher completion. Standing out in today’s cluttered marketplace is critical. To do that you must pivot from relying on traditional, old-style marketing strategies to focusing on newer, more effective medical device marketing strategies.

Read more »

Topics: Lead Generation, Medical Device Marketing

How to Use Facebook for Medical Device Marketing

Facebook is Still a Powerful Tool

Why Facebook? Your company manufactures medical equipment, so at first glance it may seem that Facebook would be a poor fit as a marketing tool. However, nothing could be further from the truth. In fact, you really can’t expect to improve your brand’s visibility, sell your products, and grow your company without a strong Facebook presence.

Physicians, dentists, clinic managers, hospital department heads and procurement managers, even distributors who might rep your products – they are all marketing targets for medical device manufacturers. And you can reach all of them on Facebook. You can build brand awareness, brand trust, and brand advocates.

Sounds great, right? But how can you reap all those benefits?

Read more »

Topics: Medical Device Marketing, facebook

How to Use HubSpot for Medical Device Marketing

A Multi-Dimensional Approach

Successfully marketing the medical equipment your company makes requires a multi-pronged approach – using a variety of formats and channels to reach each of your key target audiences. The complexity can quickly overwhelm you. Technology is crucial, to streamline processes and ensure content is published on time, in the right place. But you need the right tool to do the job well – and as effortlessly as possible.

The HubSpot platform has long been the go-to solution for companies across virtually all sectors that want to maximize results and ROI from their digital marketing. For medical device marketing, HubSpot is ideal for reaching out to prospects, nurturing them as leads, converting them to buyers, and keeping your company top-of-mind with them in the future to encourage repeat sales.

Read more »

Topics: Medical Device Marketing, hubspot