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Marketing a Medical Device: The Methodology

The best way to market any medical device depends on the specific product and, therefore, who you’re marketing to. Success comes from tailoring content and campaigns to match your targets’ needs and interests, as well as where they are in the buying cycle. So the first step is creating marketing personas that represent each segment of your target audience.

Once you have clearly defined your key targets, you can flesh out your medical device marketing strategy with content you know will be well-received.

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Topics: Marketing Strategy, Medical Device Marketing, medical device

11 Key Components of a High-Impact Medical Device Marketing Strategy

Perhaps your medical devices are so unique and miraculous that they sell themselves.

That would be nice, but it’s far more likely that you need to introduce your equipment to potential purchasers and users and give them solid reasons to buy from you instead of a competitor. Effective medical device marketing takes time and costs money. To be successful, you cannot afford to leave anything to chance.

Your fundamental marketing goal is lead generation. When you attract truly interested prospects and keep them interested as they learn more about your company and the medical devices you offer, you pave the way for more sales. It’s as simple as that. But, of course, it’s not simple at all.

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Topics: Marketing Strategy, Medical Device Marketing, medical device