There are few industries as impactful as medical devices. Because these products can define an individual's quality of life, people need to understand why they can trust your product to perform better than the rest. That means that a...
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Emails are one of the oldest tools available in digital marketing. The first email was sent in 1971, and by 1978, the first email campaign was delivered to 400 mailboxes, resulting in $13 million in sales. Then, with new technology came...
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Let's start with a question. How far in advance should you plan out your medical device company's marketing strategy? Take your time. You can expect to scratch your head a little here.
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The stakes in the medical device manufacturing industry are high. Given that they deal directly with people's health, companies have to navigate precise regulatory, scientific, and technical requirements. It makes sense that medical device...
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Getting started in pay-per-click (PPC) ads can seem intimidating when you don’t know where to start. However, this shouldn’t get in the way of you using arguably one of the most effective ways to get new leads. Medical device manufacturers...
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When you are marketing medical device sales or services to the healthcare market, every dollar has to count for maximum ROI. But where should these advertising and marketing spends be invested in? Unfortunately, many medical device vendors...
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What’s one of the most significant problems when advertising medical devices for the modern healthcare provider or clinic? It’s not the fact that there are countless brands and product...
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The best way to market any medical device depends on the specific product and, therefore, who you’re marketing to. Success comes from tailoring content and campaigns to match your targets’ needs and interests, as well as where they are in...
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Perhaps your medical devices are so unique and miraculous that they sell themselves.
That would be nice, but it’s far more likely that you need to introduce your equipment to potential purchasers and users and give them solid reasons to...
Ah, CRM. It’s one of the most common acronyms used by sales and marketing professionals these days. But are we talking about Customer Relationship Management, or Customer Relationship Marketing? The...
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