Blog

ToFu, MoFu and BoFu: What Do These Mean?

Not every prospect is ready to buy from you right now. But they could be some day, if you introduce them to your company and products or services, and stay in touch with them in a meaningful way. That’s where the “Fu’s” come in. ToFu, MoFu and BoFu are simply marketing shorthand for prospects at the top, middle and bottom of your sales funnel.

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Topics: Marketing Automation

What's the Shelf Life of an Inbound Marketing Lead?

At times, it can be difficult to know what the shelf life of an inbound marketing lead is. When do you give that lead a call, and when do you leave him or her alone to digest the information they already have? The short answer is, as with so many other things, it depends. Depends on what, though? Let’s find out.

Look at Your Sales Funnel

Top of the funnel, middle of the funnel, and bottom of the funnel leads all have different purchasing timelines, so knowing when to follow up – and when to back away – is critical.(Side note: if you’re not sure what a sales funnel is,here’s a good explanation.Here are a few rules of thumb for your different types of leads.

(image via HubSpot)
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Topics: Lead Generation, Marketing Automation

Marketing Fitness 101: How to Optimize Your Contact List, Part 2

Optimizing your marketing contact list does not end with just cleaning out the list itself. It involves maintaining and nurturing a good relationship with the people on your list and being relevant to them, so that they always look forward to your emails and posts. Much like in training, consistency is key. Contrary to reports that email marketing is dead, it is alive and well, especially since it provides a solid anchor in the constant stream of information available on the internet for your contacts. Here are four ways that you can use email and other media to maintain and grow good relationships with the people in your marketing contact list.

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Topics: Marketing Automation

Marketing Fitness 101: How to Optimize your Marketing Automation

Poor-performing marketing automation campaigns mean atrophied lead nurturing and lead qualification for companies, defeating the purpose of embarking on the campaign in the first place. But just like someone who starts a diet and exercise regimen in the hopes of becoming fit and healthy, marketing automation requires that companies tune their workflows and actively pursue ways to make improvements, tweaking their regimens and eliminating activities that don’t achieve the desired results.

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Topics: Marketing Automation

How to Use Marketing Analytics to Build Your Sales Pipeline

In blogs and articles about internet marketing for the past few years, one of the biggest topics of discussion has been how it is important to have a good marketing analytics regimen in place. This data offers key insights into how well a company's marketing is working and what needs to change to make it better. This is a necessity for effective and high-converting online marketing.

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Topics: Marketing Automation

Online Marketing for HVAC Companies: Pay-Per Click Advertising

We’re on our final subject in our series on online marketing for HVAC companies. This week we look at one of the online channels closest to traditional advertising online: pay-per click advertising.

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Topics: Marketing Automation

The Rise of Big Data: Where is it Headed?

We have reached the final article in our series on Big Data. We have covered several different topics so far, each with their own unique viewpoint. As an online web development company from Denver we've learned better than to spend much time predicting the future, especially when it comes to technology. However, we do know that if we look at the patterns shown throughout the series we can gain insight into the direction big data may be taking.

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Topics: Marketing Automation

The Rise of Big Data: Advertisements

Here we are with our next article on big data. We have enjoyed what we have shown you so far about big data and its impact on our world. This week we will be looking at advertisements. Parts of how big data works can be creepy for a person's online experience. We do not mean to frighten you with our articles, however — we simply want to begin to start the dialogue on what is happening in our world today because of big data.

An "Enhanced" User Experience

This is what is sold as the reason behind using big data to push advertising. Have you noticed that is that we are now seeing more and more ads which are oddly specific to our browsing history? Ads are not only being tailored to us according to our click-through history on previous ads, but even through our web browsing and searching history. It almost seems like the ads know more about us than we do.

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Topics: Marketing Automation