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Lead Generation Methods for Cosmetic Surgeons

What is the most effective way to attract patients to your practice? While aesthetic enhancements such as cosmetic surgery are in high demand, there are many options available. Transitioning a prospect from a complete stranger to a loyal, rejuvenated referral source takes several stages and many weeks or even months. What are the stages involved in this transformation?

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Topics: Lead Generation, Plastic Surgery Marketing

Lead Scoring Lessons Learned Using GPCT

Before marketing automation software exploded onto the marketing world over the past 10 years, scoring your leads (i.e., judging them wisely) was still crucial to successful selling, including selling to the leads that are the best fit. When first following up on leads years ago as a green inbound marketer, I followed-up on every incoming lead regardless of its background or fit, looking to close ANY business in order to gain that proverbial momentum. Some of the closed business was a great fit, some proved to not be such a great fit. Unfortunately, my valuable sales time was often spent on leads I could have avoided, if I had a method. Nowadays I score leads within 20 minutes or less of discovery, rather than multiple meetings.

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Topics: Lead Generation

Salespeople: You Need to Spend More Quality Time With Your Prospects

Today’s prospective buyers (aka ‘educated buyers’) that find your company’s product or service on the internet, before they give you their contact information, are already 57% of the way into their decision. For lack of a longer explanation that cannot fit here, the biggest reason for this is the plethora of easily accessible information prior to actually interacting with a salesperson. Regardless of how behind or ahead is your company’s selling model or business model, don’t let this new trend scare you. Here’s why.

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Topics: Lead Generation

What's the Shelf Life of an Inbound Marketing Lead?

At times, it can be difficult to know what the shelf life of an inbound marketing lead is. When do you give that lead a call, and when do you leave him or her alone to digest the information they already have? The short answer is, as with so many other things, it depends. Depends on what, though? Let’s find out.

Look at Your Sales Funnel

Top of the funnel, middle of the funnel, and bottom of the funnel leads all have different purchasing timelines, so knowing when to follow up – and when to back away – is critical.(Side note: if you’re not sure what a sales funnel is,here’s a good explanation.Here are a few rules of thumb for your different types of leads.

(image via HubSpot)
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Topics: Lead Generation, Marketing Automation

How to Get Rid of the "Tire-Kickers" Clogging Your Sales Pipeline

While it is important for a company to invest in marketing and sales to generate leads and prospects, these efforts will be wasted if these prospects are what are commonly known as "tire-kickers." This type of prospect will ask an endless amount of questions, raise numerous arbitrary objections, and will be unlikely to buy. Even if one manages to close deals with a few of them, these people nevertheless will clog up the company's sales pipeline due to the time that one ends up wasting on them. Luckily, there is a way to get rid of them. To help with this, we will describe how to get the attention of real sales leads instead of unqualified prospects.

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Topics: Lead Generation

3 Things Your Prospects Hate About Your Lead Nurturing Emails

How marketers communicate with leads that have opted in is a crucial part of nurturing. The tactics for communicating with potential customers and moving them down the sales funnel must be carefully considered. Lead nurturing emails can be extremely powerful when used properly; they can also be a marketer's downfall when they are misused. These emails provide marketers with an excellent opportunity to grow their relationships with their prospects and to help their decision-making; however, certain practices can have exactly the opposite result and drive prospects away rather than entice them. The worst mistakes include:

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Topics: Email Marketing, Lead Generation

How Software Companies can Utilize Content for Online Lead Generation

Lead generation for software companies has never been easy. They find themselves going head-to-head with established competitors, scrambling to find a toehold in the market. Getting qualified leads is what can make or break them — but trying to cut through the "noise" in the marketplace is tough.

Informative content geared toward the software company's target audience that includes a strong call-to-action is critical to not only educate site visitors but turn them into leads. Here are a few ways that online content can be used as lead generation for software companies:

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Topics: Lead Generation

Database Customization and Personalization for ISO Company Lead Generation

Quality lead generation for ISO consulting companies can oftentimes be compared to the independent audit or inspection services so familiar to ISO organizations. By specializing in efficiency and expert management system implementation for ISO certification processes, ISO companies are inherently familiar with the advantages of expert systematic processes.

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Topics: Lead Generation

Quality Lead Generation for B2B Consulting Companies

Quality lead generation processes produce a steady, dependable flow of qualified leads for those who are careful to operate their marketing campaigns with consistency, skill and commitment.

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Topics: Lead Generation

Driving Traffic to Your Landing Pages for Lead Generation

As we dive into this final edition in our series on Landing Pages in Inbound Marketing, let us harken back to both our previous topics topics. Each of these build upon each other to lead us to this final step in effective landing page production. Without effective, high-value content and attention-grabbing design of landing pages, there would be no use in driving traffic to them. This week though we will look a several ways in which traffic can be driven to a compelling landing page.

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Topics: Lead Generation