Blog

Digital Marketing for Plastic Surgery Practices

Remember when you could use billboards, newspaper and magazine ads, radio spots, and TV commercials to attract new patients? While those tools are still available, they are not nearly as efficient or cost effective as digital marketing. Instead of broadcasting your doctor’s qualifications, available procedures, and location information, we first seek to understand the perspective of our ideal patient and offer information about the topics that interest them.

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Topics: Inbound Marketing, Plastic Surgery Marketing

Marketing Beyond Your Website: Guest Blogging

In a video we released earlier this year, I discuss how I view Inbound Marketing like public relations online. I go on to state how there are many ways a company can go beyond its website with inbound marketing to draw in new site visitors. We realized the value this has for businesses and have chosen to expound on the subject in a three part series. This is the first article of the series. In this article I will provide a three step process a company can implement if they wish to use guest blogging as a way to market beyond its website.

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Topics: Content Marketing, Inbound Marketing

[VIDEO] Common Inbound Marketing Pitfalls

We've seen a lot of companies make serious mistakes in their inbound marketing campaigns over the years, causing them significant frustration and lack of results. In this video, ClearPivot Project Manager Seth Fendley discusses three of the most common pitfalls that we see people fall into.

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Topics: Inbound Marketing

Interview with Scott Morfitt on Marketing for a Regional Arts Center

We have recently been interviewing several marketing directors at commercial companies about their role and responsibilities. But for this interview, we went with a different approach and interviewed the director of marketing for a non-profit community arts organization: Scott Morfitt from the Eau Claire Regional Arts Center. We were curious to hear his thoughts on how marketing a local community organization might be different (or similar!) to marketing more national-scale commercial entities. Scott had some fantastic insights to share with us; let’s see what he had to say.

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Topics: Inbound Marketing

[VIDEO] What Inbound Marketing Agencies Need From Their Clients

When a Marketing Director engages with an inbound marketing agency — or any digital agency for that matter — the agency will need more from them than just prompt payment of the contract invoices. There are several key things that agencies need from their clients in order to ensure a productive and fruitful relationship. Here are some of the things that inbound agencies like Clearpivot need:

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Topics: Inbound Marketing

Interview with Dell Software Product Leader, Greg Davoll

When it comes to software product marketing, not many understand the discipline better than Greg Davoll. A man who wears two hats in his role as the Senior Director of Marketing and a Product GM within a relatively new and high-profile division of Dell called Dell Software.

Since January of this year, Greg and his team have worked hard to pivot their traditional approach to product marketing to take on an inbound marketing strategy that blends agile marketing with the HubSpot methodology. The results are something potentially ground-breaking for marketing teams that operate at scale.

Our Principal, Chris Strom, recently got the chance to sit down with Greg and talk about product marketing, his experience, changes and long-term trends in the digital marketing landscape, and the sector he spends his working life in: on-premise and cloud-based software.

(This interview was edited for length and application)

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Topics: Inbound Marketing

What Movie Exit Polling Taught Me About Social Proof

My friend Kenny works for a company called CinemaScore, which does audience exit polling on opening-night movies. I help him out with it every couple of weeks or so. It’s a good deal; we spend some time giving ballots to the audience before the movie and collecting the filled-out ballots after the movie – in return, we see the movie for free. The movie attendees will then tear off notches on the polling cards indicating their age range, their gender, and what grade they would give the movie, from an A to an F. Then we tally up the entries and send them in to CinemaScore, who then send the data over to the movie studio execs so they can track how the movie is playing with audiences across the country.

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Topics: Inbound Marketing

Why Software and Engineering Companies Need Sales and Marketing

A surprising number of technology businesses think they can sell their products or services and continue to grow without having to create a specific marketing plan. While there may be outliers here and there for which this is true, the fact is that the majority of software and engineering companies do need a sales and marketing plan.

Here’s why.

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Topics: Inbound Marketing

How applying the Inbound Certification impacted our agency

ClearPivot has been living the inbound marketing methodology since our inception as an agency. In an attempt to align ourselves with all that inbound marketing has to offer, we encountered HubSpot and their Inbound Certification.

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Topics: Inbound Marketing

Are you adjusting your digital marketing budget accordingly?

Ask most marketers about their biggest digital marketing challenge  besides improving numbers  and they'll tell you that it is finding people with the right skills and experience. Now that the Great Recession is over, things are very different than they were in 2008, when the marketplace was filled with over-qualified people and we received hundreds of resumes at a time for every single open position.

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Topics: Inbound Marketing