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Blog

Marketing Beyond Your Website: Events

When a business chooses to adopt the inbound methodology, it must realize effective marketing can be more than just what is done online. There are steps every business can take to place its marketing beyond a website. This is part two of a three part series on steps businesses can take to market beyond their website. In this article we cover three different types of events a business can be a part of as a way to market itself: networking events, industry conferences and hosting events.

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Topics: Inbound Marketing

Marketing Beyond Your Website: Guest Blogging

In a video we released earlier this year, I discuss how I view Inbound Marketing like public relations online. I go on to state how there are many ways a company can go beyond its website with inbound marketing to draw in new site visitors. We realized the value this has for businesses and have chosen to expound on the subject in a three part series. This is the first article of the series. In this article I will provide a three step process a company can implement if they wish to use guest blogging as a way to market beyond its website.

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Topics: Content Marketing, Inbound Marketing

[VIDEO] Common Inbound Marketing Pitfalls

We've seen a lot of companies make serious mistakes in their inbound marketing campaigns over the years, causing them significant frustration and lack of results. In this video, ClearPivot Project Manager Seth Fendley discusses three of the most common pitfalls that we see people fall into.

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Topics: Inbound Marketing

[VIDEO] How to Make Inbound Marketing Pay Off

Before launching a new inbound marketing campaign, there are several things that you need to have in place to get the results that you're looking for. In this video I talk about the three most important things that marketers need to do to make a successful long-term campaign.

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Topics: Inbound Marketing

Interview: Scott Morfitt on hyper-local marketing for a regional arts center

We have recently been interviewing several marketing directors at commercial companies about their role and responsibilities. But for this interview, we went with a different approach and interviewed the director of marketing for a non-profit community arts organization: Scott Morfitt from the Eau Claire Regional Arts Center. We were curious to hear his thoughts on how marketing a local community organization might be different (or similar!) to marketing more national-scale commercial entities. Scott had some fantastic insights to share with us; let’s see what he had to say.

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Topics: Inbound Marketing

Our Top 10 Articles of 2015

Sometimes to look ahead it’s good to take a look back. So that’s exactly what we are doing by reviewing our top articles from 2015. Reviewing our most popular content from 2015 has yielded some big insights for us that we are now applying to our 2016 marketing plan. We discovered two major themes across our top 10 articles — see if you can figure them out before you make it to the end. Now, on to the list, starting at number 10:

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Topics: Inbound Marketing

[VIDEO] What Inbound Marketing Agencies Need From Their Clients

When a Marketing Director engages with an inbound marketing agency — or any digital agency for that matter — the agency will need more from them than just prompt payment of the contract invoices. There are several key things that agencies need from their clients in order to ensure a productive and fruitful relationship. Here are some of the things that inbound agencies like Clearpivot need:

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Topics: Inbound Marketing

Dell Software Product Leader, Greg Davoll, Talks About How His Team Made the Switch to an Agile Inbound Methodology

When it comes to software product marketing, not many understand the discipline better than Greg Davoll. A man who wears two hats in his role as the Senior Director of Marketing and a Product GM within a relatively new and high-profile division of Dell called Dell Software.

Since January of this year, Greg and his team have worked hard to pivot their traditional approach to product marketing to take on an inbound marketing strategy that blends agile marketing with the HubSpot methodology. The results are something potentially ground-breaking for marketing teams that operate at scale.

Our Principal, Chris Strom, recently got the chance to sit down with Greg and talk about product marketing, his experience, changes and long-term trends in the digital marketing landscape, and the sector he spends his working life in: on-premise and cloud-based software.

(This interview was edited for length and application)

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Topics: Inbound Marketing

Featured Interview on the ReachForce Blog

 

Recently I had the pleasure of being featured as part of the expert interview series on the Reach Force Blog. In the interview I discuss best practices and tips for businesses seeking to implement the inbound methodology. I also discuss topics such as key metrics to measure, what activities to automate and what activities to do manually, and why "hard and expensive content" is the only type of content that will get traction nowadays. Check it out! You can read the whole interview here:

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Topics: Inbound Marketing

What Movie Exit Polling Taught Me About Social Proof

My friend Kenny works for a company called CinemaScore, which does audience exit polling on opening-night movies. I help him out with it every couple of weeks or so. It’s a good deal; we spend some time giving ballots to the audience before the movie and collecting the filled-out ballots after the movie – in return, we see the movie for free. The movie attendees will then tear off notches on the polling cards indicating their age range, their gender, and what grade they would give the movie, from an A to an F. Then we tally up the entries and send them in to CinemaScore, who then send the data over to the movie studio execs so they can track how the movie is playing with audiences across the country.

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Topics: Inbound Marketing