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How we gained 40 additional contacts to our email list with HubSpot Lead Flows

One of the keys to marketing success is having a solid email list. Some marketers even believe a good list is all you need for success. However, growing that list can be hard. There are multiple ways to grow your email list, but how many of them are successful? Which ways bring better-quality subscribers? More importantly, what provides the most success without being too annoying?

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Topics: Email Marketing, Case Studies

Is Your Email List Just a Vanity Metric?

 

For years, marketing practitioners have let the pendulum swing between the value of email marketing and whether or not this powerful business tool is dead – replaced by its younger and more flashy sibling – social media. While we are fully camped in the belief that email marketing is alive and kicking, there are stigmas surrounding this method of marketing that do need to be laid to rest, and we are just going to come out and say it...

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Topics: Email Marketing

3 Things Your Prospects Hate About Your Lead Nurturing Emails

How marketers communicate with leads that have opted in is a crucial part of nurturing. The tactics for communicating with potential customers and moving them down the sales funnel must be carefully considered. Lead nurturing emails can be extremely powerful when used properly; they can also be a marketer's downfall when they are misused. These emails provide marketers with an excellent opportunity to grow their relationships with their prospects and to help their decision-making; however, certain practices can have exactly the opposite result and drive prospects away rather than entice them. The worst mistakes include:

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Topics: Email Marketing, Lead Generation

Email Marketing and the Advent of Individual Customer Personalization: Can it Be Done?

Email marketing and email-based lead nurturing has become much more advanced in the last few years, particularly in the method of finding prospective leads. And creating a sense of personalization is one of the most prized methods for the online lead generation process. That personalization now goes as far as a company researching more thoroughly so they know more details than ever about a customer. This can lead to email marketing campaigns with comments and messages that directly reference the various aspects of the customer's relationship with that company.

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Topics: Email Marketing, Persona Marketing

Guest Post: How To Use Email and Snail Mail Marketing Together

Today's guest post comes from Robert Woodford

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Topics: Email Marketing

Online Marketing for HVAC Companies: Email Marketing

As stated in our last post, every company needs online marketing. One of the most effective ways to do that for any business is through email marketing. Today we will line out several reasons why email marketing is important, and why it works for HVAC companies.

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Topics: Email Marketing

Guest post: Email — Is it a sales killer?

Today's guest blog post comes from Frank Belzer of Kurlan & Associates.

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Topics: Email Marketing

Email Marketing: Brainstorming

You have gotten quite a few tips from us on the subject of email marketing lately.  Although email marketing is, relatively speaking, an older tool in the world of online marketing, it is certainly important!  We have talked about some email marketing tips, tools, and techniques.  Today we are going to get a little bit more creative and talk specific ideas for promotion and other uses of email marketing.  Get ready, after you have read our ideas, we hope you will be able to think of your own (and we know they will be fantastic)!

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Topics: Email Marketing

Things to Consider in Email Marketing

Lately, we have been talking a lot about email marketing, and how to build a successful email marketing campaign into your online marketing plan.  Last week we discussed some key points on how to make sure your email marketing campaign is successful, such as making sure that your message can reach target customers.  We also talked about getting creative, and using metrics to measure the success of campaign.  Today, we would like to discuss a little bit about the integration of an email marketing campaign with the other component's of your business's Denver Online Marketing plan.

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Topics: Email Marketing

Successful Email Marketing & How to Make it Happen

We gave you a run-down on the basics of email marketing last week.  In addition to using other tools such as social media and a well-run website, we told you that successful email campaigns are as important to Denver online marketing as ever.  The fact that there are so many ways to digitally market for enhanced business doesn't mean that email marketing (a relatively old form of e-markeitng in comparison to some newer techniques) holds any less importance.  Email marketing is still a vital piece of the e-marketing puzzle!  Today, we'd like to offer up some guidelines to ensure that email marketing can really help your business's Denver marketing techniques.  We hope these guidelines can help you begin to sketch out a frame for a successful email marketing campaign.

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Topics: Email Marketing