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Is Your Email List Just a Vanity Metric?

 

For years, marketing practitioners have let the pendulum swing between the value of email marketing and whether or not this powerful business tool is dead – replaced by its younger and more flashy sibling – social media. While we are fully camped in the belief that email marketing is alive and kicking, there are stigmas surrounding this method of marketing that do need to be laid to rest, and we are just going to come out and say it...

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Topics: Email Marketing

3 Things Your Prospects Hate About Your Lead Nurturing Emails

How marketers communicate with leads that have opted in is a crucial part of nurturing. The tactics for communicating with potential customers and moving them down the sales funnel must be carefully considered. Lead nurturing emails can be extremely powerful when used properly; they can also be a marketer's downfall when they are misused. These emails provide marketers with an excellent opportunity to grow their relationships with their prospects and to help their decision-making; however, certain practices can have exactly the opposite result and drive prospects away rather than entice them. The worst mistakes include:

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Topics: Email Marketing

Email Marketing: Brainstorming

You have gotten quite a few tips from us on the subject of email marketing lately.  Although email marketing is, relatively speaking, an older tool in the world of online marketing, it is certainly important!  We have talked about some email marketing tips, tools, and techniques.  Today we are going to get a little bit more creative and talk specific ideas for promotion and other uses of email marketing.  Get ready, after you have read our ideas, we hope you will be able to think of your own (and we know they will be fantastic)!

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Topics: Email Marketing