Sticky notes, strings around your fingers, excel spreadsheets, and software. What do all of these things have in common? They are all ways companies choose to keep track of leads and customers. While each of these options may be tried and true, only one option provides the best insight for your sales department. You probably guessed it, software wins out. Before we can get into why your company needs to be using CRM software, we need to answer the question: what is a CRM?