Being able to track and improve your conversion rates is absolutely pivotal for, not only the success of your online reach, but also revenue generation. But conversion rates are something that can sometimes be very hard to develop a consistent and bullet-proof strategy for. Here are six things that we've put identified that can help make sure that you are continuously improving your conversion rates.
1. A/B Testing
A/B Testing is the act of putting out variations of a page, typically a sales page, in an attempt to determine which variation performs better. It could be that aspects of the page layout, or even something as small as the color or placement of your call-to-action is what is thwarting conversion on a particular page. By conducting A/B Testing, you are improving on your processes as a result of real data from real viewers. Learn more about A/B Testing and conversion rates here.