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To Improve Your Conversion Rate, Make Sure You're Doing These 6 Things

Being able to track and improve your conversion rates is absolutely pivotal for, not only the success of your online reach, but also revenue generation. But conversion rates are something that can sometimes be very hard to develop a consistent and bullet-proof strategy for. Here are six things that we've put identified that can help make sure that you are continuously improving your conversion rates.

1. A/B Testing

A/B Testing is the act of putting out variations of a page, typically a sales page, in an attempt to determine which variation performs better. It could be that aspects of the page layout, or even something as small as the color or placement of your call-to-action is what is thwarting conversion on a particular page. By conducting A/B Testing, you are improving on your processes as a result of real data from real viewers. Learn more about A/B Testing and conversion rates here.

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Topics: Conversion Optimization

Case Study: Electrical Component Manufacturer Increases Lead Generation 788%

It’s amazing what rethinking your existing assets can do to boost lead generation. We all know that digital marketing is not a set-and-forget exercise, yet sometimes B2B marketers aren’t sure what they should change to improve online results.

Here’s an example that may prove instructive for your own marketing. The company in our example is a manufacturer of electrical components.

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Topics: Conversion Optimization, Case Studies

How One Company Boosted Results by Skipping the Hard Sell

Many people claim they understand their prospects' decision-making process and know how to tailor their messaging correspondingly — but in actuality, most companies still default to the old-fashioned "hard sell," bludgeoning their prospects with heavy pitches without considering their actual wants and needs. But the truth is, companies that jump straight to the hard pitch will oftentimes find their prospects slipping through their fingers. Meanwhile, those that take a lighter touch and are more empathetic to their prospects' state of mind will actually bring in better results, in both the long run and the short run. One company, Boardroom Insiders, learned this first-hand.

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Topics: Conversion Optimization

Marketing Fitness 101: How to Optimize Your Contact List

Untended contact lists don't age well. A few opt-ins here, a few inactive subscribers there, and before the company knows it, its subscriber list is a flabby, out-of-shape database struggling up the first hill in the next lead generation campaign. And that's before you even consider the records in your database that just become outright wrong due to job changes, mergers and acquisitions, marriages and divorces, and more. According to SiriusDecisions, up to 30% of your contact database records can go bad in 12 months. That's a lot of name changes and email changes!

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Topics: Conversion Optimization

Little-Known Ways of Boosting Your Conversion Rate

When it comes to managing the website of a business, improving web traffic is an important factor that many companies focus on. However, that web traffic is useless if the conversion rate is low. "Conversion rate" is the rate at which the individuals that visit the website become actual sales leads. There are some obvious strategies for doing this that most companies are aware of by now, from providing visitors with helpful and useful content to creating strong calls-to-action. However, there are still a number of ways that one can improve the conversion rate of a website that many companies are missing out on. The following are 4 often-overlooked ways to improve a website’s conversion rate:

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Topics: Conversion Optimization

Guest Post: How to create a compelling trade show booth presence

Today's guest post is courtesy of Sarah Bridgewater.

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Topics: Conversion Optimization

Blog Post Formatting Increases Conversion Rates

Last week we typed out a post about how to continually come up with blog topics for posts if you are on a tight blogging schedule.  This week we are going to continue on that track and talk about how formatting a post can not only help turn an idea into a full blown post but it can also help make the post more desirable for readers (and search engines at times).  As a Denver marketing company we have come to terms with each of these steps and their benefits and embrace them.

  1. A 5 step program:

    People like numbered posts.  There has probably been research done on the thought process behind why people do, but we don't have that.  We simply know that if you can sit down, look at your article idea and put 5 steps to it, not only will it give you more paragraphs to talk about, it will be something that a reader enjoys to see. (It doesn't have to be 5, it can be 2, 3, 4, even 10 or 12 whatever fits for the post.)
  2. Bulleted Points:

    Obviously 5 steps doesn't solve everything.  However blog posts typically have some structure to them.  If you can pull key thoughts out, elaborate on them and highlight them this will expand your post rapidly. The unique thing about  bulleted points (and more so of bolding) it makes the post look different.  A change in text size and boldness can actually be detected by search engines and those phrases can be chronicled as the key topics for the post.  This also helps with readers knowing what to share about the post and remembering what they read from it.
  3. Typing with an end in mind:

    Bloggers can be creative (that's right, give yourself a pat on the back) but that creativity can get the best of us.  A great blog topic comes to mind, however it's way too elaborate to fit into one post.  This is when you sit down, brainstorm, and determine how to get the topic out in a clear and concise message (all the while expanding the amount of posts you are developing).  All the sudden a blog idea that seems impossible has turned into a six part blog series.
  4. Pairing like concepts:

    The exact opposite of the last point, sometimes there is a blog idea but you can only think of 100 words.  If you can't implement one of the first three strategies then employ this one.  This happens often when we write posts, if we aren't typing with the end in mind, then we are pairing like concepts.  A great example of this comes from our PR Principles blog series when we wrote about both Video News Releases and Micro-blogging.  In the PR world both of these are just starting so the information on them is very limit.  So we simply combined them under the PR Principles umbrella.
  5. Examples:

    Sometimes there is a complex concept that doesn't need to be expanded upon into multiple points however it needs to be explained.  This is where you can take a fun topic that you enjoy blogging about and make the complex become simple.  We did this when we wrote out our Inbound Marketing for Business series.  We used everyday social media examples to help understand deeper subjects.

Free Guide: The 7 Deadly Sins of Blog Content Marketing

 

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Topics: Conversion Optimization

QR Code Conversion Optimization

Over on the left, as you can see, is a screenshot of a collection of Android smartphone apps.  On the far left in the third row down, look for the "Barcode Scanner" app.  This Barcode Scanner app is just one of the many apps dedicated to QR Code conversion!  The Android Barcode Scanner app can be used on both product bar codes as well as QR codes found anywhere.  Pretty handy, eh?

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Topics: Conversion Optimization

A/B Testing is key for Conversion Optimization

As a Denver internet marketing company, we are constantly looking for the most effective way to spread the message about ourselves and our clients.  This is the main reason why we post questions every week day to our Facebook and Twitter accounts.  However, we also do testing behind the scenes as well.  This month we ran a test to see which email newsletter title was the most effective.  Here are some things we learned from it:

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Topics: Conversion Optimization