Matt Cutts, head of Google’s Webspam team, has put it out there: “if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” His comments have caused something of an uproar, but his point is simple. Overzealous use of faux guest blogging aimed mainly at boosting SEO through link-building has rocketed out of control.
Google is taking formal note. And they’re not amused about these spammy “shovelware” practices. Google has begun implementing manual penalties against guest blogging networks, and no one will be surprised to see a future Google algorithmic update that addresses this issue further.