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Guest Blogging: Dead? Or Simply Redefined?

Matt Cutts, head of Google’s Webspam team, has put it out there: “if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” His comments have caused something of an uproar, but his point is simple. Overzealous use of faux guest blogging aimed mainly at boosting SEO through link-building has rocketed out of control.

Google is taking formal note. And they’re not amused about these spammy “shovelware” practices. Google has begun implementing manual penalties against guest blogging networks, and no one will be surprised to see a future Google algorithmic update that addresses this issue further.

How did this start?

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Topics: Content Marketing

The 7 Deadly Sins of Blog Content Marketing

Blogging has become integral to the content marketing strategies of a majority of companies. According to the Content Marketing Institute's 2014 B2C Content Marketing Benchmarks, Budgets, and Trends - North America, 55 percent of B2C marketers believe that blogging is an effective content marketing tactic. On the B2B side, 76 percent of marketers are using blogs to engage customers. The bottom line is, if a company is not blogging, it's missing out on an important content marketing tactic.

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Topics: Content Marketing

Content Marketing and the 5 Stages of the Buying Process

Effective content marketing is tailored to an end reader's position within the five stages of the buying process. First introduced by John Dewey in 1910, the five stages provide a general map of an individual's path from contemplating a need for a product and then reflecting on the experience after the purchase has been made.

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Topics: Content Marketing

Tablet Devices: Ideas and Opportunities for A Great Marketing Campaign

Last week, we went over the basics of owning a mobile tablet, and the business opportunities and challenges that this type of device offers to users.  To review, tablets offer business owners and marketers a lot of opportunities for creative website design, and offer possibilities for the use of more mixed media in a marketing campaign.  However, using a tablet for business and/or marketing does offer some challenges: formatting specifics within website development tactics, as well as the expenses of developing an original app.

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Topics: Content Marketing

The Rule of 4: Content Marketing Edition

As a Denver marketing company, we believe a key part of business is efficient marketing.  Everyone knows that if a company is efficient in how they market, it not only saves the company time, but money too.  Wanting to see these things happen are why we are blogging about the rule of four.

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Topics: Content Marketing