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Instant Articles and Accelerated Mobile Pages: What You Need to Know

If the majority of the article reading that you do is from your mobile device, and let’s face it, for most of us, it is — than you are not immune to the death-to-your-own-curiosity that is the slow load. I know that if I click on an article that has piqued my interest, if that content does not load with lightning speed and void of annoying pop-up ads, than I am out. While I might be a tad picky on the type of user experience I am expecting, I am certainly not alone, and mobile-conscious businesses, like Google and Facebook, see that. This eagerness to improve mobile user experience is something that Facebook and Google, specifically, have taken on over the course of 2016. For Facebook, it has led to the creation of something called Facebook Instant Articles (IA), and for Google, that is Google Accelerated Mobile Pages (AMP). Essentially, both have the same end goal, to provide near-instant load time for articles accessed from their server.

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Topics: Content Marketing

Avoid this huge mistake when copying from Google Docs into a web page

Google Docs is a fantastic tool for collaborative business. However, there is one thing about Google Docs that is not so nice, and it’s hidden. It’s actually hidden when it’s in Google Docs itself. It is when you finally go from Google Docs to website publication that you are able to see this hidden menace (for lack of a better term). What is this menace? It is unnecessary formatting code in the HTML.

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Topics: Content Marketing

Marketing Beyond Your Website: Public Speaking

Welcome to the third installment of our “Marketing Beyond Your Website” series. So far we have covered guest blogging and event marketing. In this article we will cover public speaking. Public speaking as a marketing tool naturally is a great fit for for B2B companies, however there are some opportunities for public speaking for B2C companies as well. In this article we will talk through preparing for public speaking and public speaking opportunities for B2B and B2C companies.

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Topics: Content Marketing

How to Write Marketing Content For an Unfamiliar Industry

You did it! You landed a new job as marketing manager at company XYZ! Now it’s time to get down to work and write some marketing materials for your new company, but you don’t know where to start.  Although you know marketing, you don’t particularly know the ins and outs of your new company’s products and services. As a project manager for a marketing agency, we often take on new clients where we are initially unfamiliar with their products and services and need to on-board ourselves quickly. So how do we do it? Here’s some ideas and resources from our own experience that might help you in producing quality marketing and technical content for your company.

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Topics: Content Marketing

Marketing Beyond Your Website: Guest Blogging

In a video we released earlier this year, I discuss how I view Inbound Marketing like public relations online. I go on to state how there are many ways a company can go beyond its website with inbound marketing to draw in new site visitors. We realized the value this has for businesses and have chosen to expound on the subject in a three part series. This is the first article of the series. In this article I will provide a three step process a company can implement if they wish to use guest blogging as a way to market beyond its website.

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Topics: Content Marketing, Inbound Marketing

Finding Your Story: A Review of Storybase

As many marketers know, the elixir of life, so to speak, for inbound marketing is content generation. The strategy surrounding content mapping, ideation, creation, and implementation is one that becomes so delicate for each individual company, that it is vital to know what your audience is actually looking for before you can accurately begin.

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Topics: Content Marketing

Case Study: Infographic production for Southern Surgical Arts

As marketers, it is often difficult to know whether a particular strategy is worth the effort until you give it a try. Visual content can often be well worth the effort as the statistics from this infographic from OneSpot indicate:

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Topics: Content Marketing

How to Use Your Marketing Content to Reduce Customer Churn

When you plan out your marketing content, it's natural to think primarily about roping in new prospects. But if you do it right, there's a big unexpected additional upside for all your marketing content: in addition to attracting new leads, it’s just as valuable for retaining current customers and reducing the dreaded "customer churn."

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Topics: Content Marketing

3 Reasons Why a Company Shouldn't Just Hire Freelancers to do Their Marketing

Most of you reading this are all too aware that marketing is a critical, yet sometimes very frustrating component of doing business – a necessary component in the pursuit of success. The advent of content marketing has made the challenge even more difficult. Now, every enterprise must not only develop and implement their traditional marketing activities, they must now supplement it with ongoing, multi-format content creation and storytelling as well. Additionally, with change happening faster than in decades past, companies must now also consistently review their strategy and regularly revamp it based on changing market conditions. Many companies have chosen to lessen their marketing burden by employing the use of freelancers to do that work for them. While many companies use a combination of marketing agencies, freelancers and in-house marketing staff to produce their campaigns, some have tried to rely solely on freelancers. This may not, however, be ideal. Here are 3 reasons why a company shouldn't just hire freelancers to do their marketing:

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Topics: Content Marketing

How to build a sales enablement strategy with your content marketing

Companies running full-stack inbound marketing are producing an incredible amount of excellent content: infographicsebooks, white papers, and more. But this content needs to do more than just be used for traffic generation and lead generation. Your content needs to go beyond just this top-of-the-funnel marketing; it needs to also be used to facilitate sales, and become a critical tool that is used by your sales team to close more deals. If you spend the time and resources to produce marketing content but neglect to get it in the hands of your salespeople, you're leaving money on the table.

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Topics: Content Marketing