As a senior living facility, you might think it’s easy to identify and connect with your target audience. After all, it’s right there in your business description. Seniors. The aging and elderly part of the population who require increasingly intensive and specialized care as they transition through their final phases of life.
Yet how well is your business actually prepared to engage this customer demographic? The likelihood is you’re operating under some older assumptions about seniors and their needs, and are overlooking branding opportunities that could spur growth for your living facility.