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[VIDEO] What's the difference between accounts, properties, and views in Google Analytics?

Google Analytics is powerful but it can be extremely overwhelming. There's segments, filters, properties, channels, dimensions, and more. In this video, Chris explains the difference and relationship between the three main breakdowns of Google Analytics data: Accounts, Properties, and Views.

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Topics: Analytics

How Marketing Directors Should Do Their Monthly Reporting

Another month has passed and many employees are preparing month-end reports for all sorts of aspects of their business including sales, marketing, production, customer service, finances, and more. Month-end reports are used by management and investors to measure monthly results, future trends, and the overall health of the company. As a Marketing Director, you are one piece of the big puzzle and tracking your marketing results is important for three reasons.

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Topics: Analytics

Online Marketing for Plumbing Companies: Tracking & Analytics

In our final article in online marketing for plumbing companies we will look at tracking and measurement. So far we have covered both local search and online reviews. With such positive feedback on our previous two articles, this one should not disappoint either.

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Topics: Analytics

Developing an Online Marketing Plan: Analysis

As a company working in the online marketing sector, we strive to share information which is pertinent to those involved in online marketing. We hope with this past blog series about online marketing plans we have conveyed those ambitions. We believe that each of the previous articles are keys to any online marketing plan. This final post weighs no less than the other articles. The natural progression of the online marketing process leads us to this point.

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Topics: Inbound Marketing, Analytics