More Leads. Higher ROI.
Your marketing plan needs to be more than a handful of business cards — it needs to be an integrated, multi-touch-point strategy. We build cross-media campaigns to connect with your audience wherever they are, increasing leads, loyalty, and your bottom line.
Our Inbound Marketing Process
Strategy, Positioning and Planning
Who is your intended audience? What content should you include in your online presence? What communication channels should you be using? Most importantly, how will your online presence contribute to your bottom line? We work with you to plan a comprehensive online strategy, to make sure you're getting the most effective return from your online investment.
Content is king, as they say. Your marketing plan lives and dies based on the quality of the content you are producing. Whether it's blog articles and e-books, engaging discussions with your audience and the community, videos, or other content types, we will plan and execute a content plan that will increase visitor loyalty, boost your search rankings, increase conversions, and establish you as a thought leader.
Search Engine Optimization
Let's face it — your site will never generate leads if it's never being found. And if you're not being found in the search engines, you might as well not exist. Don't let that happen to you. We plan out a keyword strategy that aligns with your target market, employ on-page best practices to make sure your site content is optimized correctly, and employ smart and ethical off-page campaigns to help your site be seen as an authority. All our SEO practices are "white-hat," so you can rest easy — you're in good hands with us.
Lead Nurturing & Marketing Automation
So you have someone's attention, but they're not yet ready to buy — what do you do? You need a system to manage your contacts in those hazy points between first touch and closing the sale. We implement lead nurturing and marketing automation systems to map out your prospects' buying cycle, segment and nurture your sales leads through their decision-making process, and set up triggers and notifications to share information with them and bring them to your sales team at just the right time. You will love your new-found shortened sales cycle and your increased close rate.
Industry studies have shown that, out of all your marketing channels, email marketing can provide some of the highest returns on investment. But do your email campaigns actively engage your audience's interest, or just make them reach straight for the delete key? We help you produce high-quality, value-added email campaigns that your customers will actually look forward to receiving.
Social Media Marketing
Facebook. Twitter. LinkedIn. YouTube. Websites like these have changed the nature of online communications. Billboard websites don't cut it anymore — your site visitors expect interaction and conversation. But your social media involvement has to be more than a handful of "funny cat" videos. We work with you to plan and execute consistent, cross-channel social media content and conversations that actively build value for your brand.
Ongoing Market Analysis and Listening
Marketing isn't a one-way street anymore. What are people saying about your company? About your competitors? What are the other people in your industry talking about? You you need to know the answers to these questions. We actively monitor what's being said across the internet, to keep you informed and ready to respond.