Introducing ClearPivot

chris-strom-300x330Hi everyone, Chris Strom here. I am excited to officially announce a milestone in the growth of our company: after many years under the name Chris Strom LLC, we are now ClearPivot.

First, a bit of history: I started our company back in 2009. Originally it was an extension of my freelance work and was a one-person shop: me. Hence why, when I filed the articles of incorporation, the name "Chris Strom, LLC" made perfect sense. But we've grown since then, and we now have an incredible teamworking together for the sake of our clients. The days of one-person "web marketing gurus" are in their sunset  as digital media increases in sophistication, it now takes teams to be able to effectively move the needle.

Another reason for the name change is that we needed something that more effectively illustrates to our clients and prospects what we're about and what they can expect when they engage with us. "Chris Strom LLC" obviously tells people the name of one of our team members, but it doesn't give people any idea what we do and why it matters.

 

ClearPivot

So What is the Meaning Behind Our New Name?

ClearPivot  We chart Clear paths to achieve our clients' sales and marketing targets, and Pivot their marketing content, campaigns and platforms to reach those targets.

This name also reflects our core values:

Clear  Digital marketing channels are oftentimes hard to understand, opaque, and frankly scary for many marketers and business owners. We want to make these channels clear, understandable and measurable for our clients.

Pivot  Many times, a company's digital marketing efforts are scattershot and siloed: a little bit of this, a little bit of that  with little or no larger unified strategy. We want to ensure all channels and content assets are "different spokes on the same wheel" of your unified sales and marketing roadmap.

So what does this mean for you? For our current clients and future clients, nothing has changed  we're still the same great team of people focused on producing the same superior client results. Our inbound marketing and web development capabilities are unchanged. All contracts and other legal documents signed under the Chris Strom LLC company name are still 100% in effect, and all financial transactions made to or from the Chris Strom LLC company name will still work as usual. We've taken a lot of care to ensure that our rebranding does not cause any disruption to our customers and partners.

We're extremely excited about this new chapter in our company's history, and we believe this rebranding gives us the scaleability needed to continue growing in the years ahead. In the oftentimes tumultuous world of digital communication, we do not intend to be a flash in the pan we're in this for the long haul.

It's time for your digital marketing efforts to stop spinning their wheels and going in circles. It's time to ClearPivot.