Inbound Marketing Blog

Today's guest post comes from Robert Woodford

As we delve deeper into search experience this week we take a look at your website page content. Specifically we will consider the content within your website pages and how it impacts the search experience. We will look at the use of relevant content, high-quality content, and keywords in your content. In each of these we will see that within a web page, if these three things are done right, you will greatly improve the visitor experience on your site.

As we go in-depth into search experience optimization, we wanted to look this week at search result page factors (SERP factors). We'll be breaking down each part of the listings on search result pages and how they contribute to the search experience. Each of these items, though they may seem small, comes together to form a powerful presence for your search listing when done together. We will focus on the following factors: author name, author portrait, meta descriptions, readable title tags, and Google Places for local businesses.

Hi everyone, Chris Strom here. I am excited to officially announce a milestone in the growth of our company: after many years under the name Chris Strom LLC, we are now ClearPivot.

SEO or SXO - that is the question. We have heard the term Search Engine Optimization for quite some time. Most would associate the term in the most basic form with the idea of this “SEO” is what causes websites to be found in search engines. However there is a new SEO on the scene: Search Experience Optimization. This isn’t something which is separate from what Search Engine Optimization does; it is more of an expanded view of the concept. Gianluca Fiorelli explains it well by saying:

As we dive into this final edition in our series on Landing Pages in Inbound Marketing, let us harken back to both our previous topics topics. Each of these build upon each other to lead us to this final step in effective landing page production. Without effective, high-value content and attention-grabbing design of landing pages, there would be no use in driving traffic to them. This week though we will look a several ways in which traffic can be driven to a compelling landing page.

As we saw in our previous article, landing pages need unique content in order to be effective. With landing pages there are different facets of creation, which all come together to make an engaging landing page. We've looked at content creation already: now let's look at design, location, and promotion.

Any day we can search the Internet for lots of resources for the information we are seeking. This can make it difficult to create compelling content for landing pages that really stands out from the crowd. This week we will provide a few tips on how to generate compelling content, which can make your landing page rise above the rest of the competing content which is readily available online. We will first define what content is, and then look at four different ways to help content for landing pages become unique works which people will be interested in opting into.

In order to generate sales leads from your website, you need to have a way to collect visitor information in order to contact them. This is the most crucial point of your marketing process: converting people from visitors on your website into bona fide leads! The visitor information needed can be as simple as an email address, to as complex as job title, industry, company size, location, etc. This is done through website forms, typically presented to us on what are called "landing pages." They are called "landing pages" because their intent is for those pages to be the final "landing spot" of website visitors during the course of their browsing on your website. Landing pages can take many different sizes, forms, and purposes.