In order to generate sales leads from your website, you need to have a way to collect visitor information in order to contact them. This is the most crucial point of your marketing process: converting people from visitors on your website into bona fide leads! The visitor information needed can be as simple as an email address, to as complex as job title, industry, company size, location, etc. This is done through website forms, typically presented to us on what are called "landing pages." They are called "landing pages" because their intent is for those pages to be the final "landing spot" of website visitors during the course of their browsing on your website. Landing pages can take many different sizes, forms, and purposes.